Media & Entertainment

A public relations survey, often called a PR polling survey, is a tool used by brands and agencies to gather valuable information about their target audience, uncover emerging trends, and shape [...]

With warmer temperatures ahead, many Americans will be spending more time outside in the coming months. In our latest report, Atomik looks at our sentiments on outdoor season with a focus on

The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold.

As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too?

Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume [...]

As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every...

The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard...

That’s why understanding the specific audience being targeted is more crucial now than ever before, and understanding where the specific audience is located takes insights one step further for [...]