2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN?
As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too? That’s the focus of Atomik’s latest report – one in a series that provides “then and now” perspectives between 2024 and 2023 across different topics important to brands and marketers. In this report in the series, we explore:
- Changes in economic perspectives among U.S. consumers over the last year on how the economy is doing and what their personal economic prospects might be over the next year
- We’ll take a look at specific spending categories and shifts in mindset about those, which could suggest some reprioritizing for some consumers
- Finally, we’ll provide some thought starters on what the changes can mean for brands and marketers
Find out more by DOWNLOADING THE REPORT HERE.
Be sure to check out the other reports in the series if you haven’t already:
