Data Analytics & Market Insights Services
Data is just data without context. There’s no denying that the digital-centric world of today has resulted in data streams that are now data torrents, flooding brands with overwhelming amounts of information. Making sense of it all is just part of the struggle against the tide. Putting it into action is the rest. This is where our data analytics services shine for our customers.
Our team of data analytics and market insights consultants dive deep into oceans of data to surface actionable insights for brands through research approaches that can be single efforts or that can be layered, with each deepening perspectives even further.
Media Scan
Provides directional insights for your communications campaigns through understanding topics in the media through a 90-day retrospective, uncovering whitespace opportunities so messages cut through the clutter.
Media Landscape Analysis
Gain deep insights into ongoing conversations across traditional and social media to level up or pivot communications strategies, discover new whitespace opportunities, identify influential voices and more, all delivered through an online dashboard. Atomik tailors each analysis to your specific insights and communications goals.
Branded Reports
Your brand deserves the attention. Branded reports turn data-driven insights from qualitative or quantitative research efforts, or even combined research approaches, into clear narratives that connect with your audiences. This helps to further strengthen your brand as a thought leader among consumers, membership, industry peers, and other key audiences on the topic of the report.
Our team collaborates with you to capture your brand voice and brand essence in branded reports that you can use for media outreach, industry events, garnering leadership interviews, social media engagement, and much more. Fully designed to a company’s brand guidelines, reports serve as great assets for driving brand awareness, and site traffic and enhancing/building brand reputation as part of your market strategy. Reports can also take different forms and leverage any given mix of media. We’ll work with you to tailor reports to meet your case use, needs, and goals.
Digital Media Impact Measurement
We change the rules of the guessing game. Digital media Impact measurement closes the correlation gap between consumers’ exposure to digital ads and brand/message awareness, attitudes and actions. It leverages the digital ads’ targeting to solicit direct target audience feedback to determine the lift in awareness, favorability and other key factors of focus for your brand.
Our team of market insights consultants coordinate all aspects of the digital media impact measurement effort after establishing goals and formulating the best methodology in partnership with your brand.
Bespoke Insights & Analytics Solutions
“One size fits all” doesn’t mean it fits well. Our team of data driven gurus can craft an insights solution tailored to your needs specifically. Whether it’s to support an external consumer-focused effort or an internal-facing need, you’ll get the best fit for your brand.
