Power Intelligent Communications
Atomik Research powers intelligent communications whether by shaping an overall communications strategy or sharpening a media hook; illuminating content whitespace opportunities in the rocket-fast, ever-evolving media – and social – landscape; or by showing where your target audiences exist other than just the ubiquitous “Top 20” markets. And that’s just the start. Count on what you know by leveraging the power of communication-centric, actionable insights.
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About Us
Atomik Research, a division of 4media group, is a full-service creative market research company that focuses on powering intelligent communications through delivering insightful qualitative and quantitative research results that get people talking.
We have a dedicated team of research practitioners with over four decades of quantitative and qualitative research experience collectively.
Atomik team members’ experience and skills come from a variety of backgrounds such as consumer research, behavioral profiling, business intelligence, communications, performance measurement, advanced data analytics and academia.
Top Services
THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED
As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every…
MEDIA SCANS: THE POWER TO ELEVATE STORY ANGLES AND DISCOVER WHITESPACE OPPORTUNITIES FOR BRANDS
The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard…
INSIGHTS MAPS: POWER AT THE INTERSECTION OF DATA AND PLACE
That’s why understanding the specific audience being targeted is more crucial now than ever before, and understanding where the specific audience is located takes insights one step further for even greater success. That’s where Insights Maps come into play.
PERSPECTIVES
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BEACHES, SPORTS & HITTING THE ROAD: PARENTS’ SENTIMENTS ON OUTDOOR SEASON
Warmer weather has arrived (for most of us), Spring has sprung (for all of us) and as temperatures climb, parents (some of us) have started thinking about their family plans – and costs – for the season.
Outdoor FUNding Report
With warmer temperatures ahead, many Americans will be spending more time outside in the coming months. In our latest report, Atomik looks at our sentiments on outdoor season with a focus on
2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS
The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold.
2024 COMPARATIVE: MENTAL HEALTH, SLEEP AND SATISFACTION
Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play...
2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN?
As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too?
BROADCAST: THE ORIGINAL INFLUENCE
Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news
SPENDING. GIFTING. GIVING. TRAVELING. CELEBRATING! 2023 Holiday Season Perspectives
No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers
Real Sentiments on Artificial Intelligence
Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence.
SURVEY: THE PARENTAL SUMMER STRUGGLE IS REAL
Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them
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Why Atomik?
Combined Experience
Diverse experience brings actionable insights to life.
