SUMMER FAST FASHION SPENDING STUDY

Summer is America’s favorite time to splurge: Whether stocking up on new swimsuits or coordinating camera-ready outfits for their vacations, summer has become a season-long shopping spree for some adults. According to Atomik Research’s online survey of 2,004 adults, a majority of Gen Z and millennials spend more money on clothes during the summer than during any other season.

This study dives into the causes and detrimental implications of America’s shopping addiction as well as potential ways to leverage the situation in a more productive way. In our report, you’ll learn more about:

• What is causing such a monumental spike in clothing sales.
• How brands and influencers can become an integral part of shaping the growing fashion industry.
• Global impacts of consumers’ demand for fast fashion.

Read the full report to discover how consumers look for fashion trends and which segments of consumers plan to “shop ‘til they drop” this summer.