Manager, Insights & Analytics

Atomik Research, a part of 4media group 

Reports to: VP, Insights & Analytics

Role Summary

The Manager, Insights & Analytics is responsible for leading the execution of quantitative research and supporting broader insights initiatives for Atomik Research clients. This role ensures high-quality, efficient, and secure delivery of research projects from design through reporting, while mentoring junior team members and partnering with agency stakeholders to deliver actionable, data-driven insights.

The ideal candidate is detail-oriented, intellectually curious, highly organized, and comfortable managing multiple research projects in a fast-paced environment.

Key Responsibilities

Research Leadership & Execution

• Lead the design, programming, execution, and reporting of quantitative research projects (PR surveys, consumer insights, etc.).
• Own questionnaire development and survey scripting within online platforms.
• Manage sampling strategy, panel partner coordination, feasibility, and pricing.
• Monitor fieldwork, data quality, and completion integrity.
• Clean, analyze, and interpret survey data; develop client-ready reports and insights.

Project & Team Management

• Serve as day-to-day lead for research projects, managing timelines, scopes, and workflows.
• Oversee and mentor the Insights Coordinator.
• Maintain the PR survey project tracker and workflow visibility.
• Ensure data integrity, security, and best-practice research standards.

Insights & Strategy Support

• Support secondary research efforts including media landscape, social analysis, and audience mapping.
• Contribute to consumer, market, and industry research supporting brand positioning and communications strategies.
• Partner with agency teams to translate data into strategic recommendations.
• Support new business efforts with research-driven insights and strategic input.

Practice Development

• Help build and evolve Insights best practices, tools, and processes.
• Contribute to the development of proprietary or differentiating research capabilities.
• Act as a positive, collaborative, and forward-thinking influence within the organization.

Required Qualifications

• Bachelor’s degree in research, Analytics, Marketing, Communications, PR, Media Studies, or related field.
• Minimum of 2 years of experience designing and executing quantitative surveys.
• Advanced proficiency in Excel; strong working knowledge of Office 365.
• Experience with online survey platforms and survey programming.
• Experience managing multiple projects simultaneously.
• Strong analytical, writing, and presentation skills.

Preferred Qualifications

• Familiarity with PR and marketing communications environments.
• Exposure to Salesforce or CRM platforms.
• Experience with qualitative or secondary research methodologies.

Core Competencies

• Exceptional attention to detail and data accuracy.
• Strong organizational and time-management skills.
• Clear written and verbal communication.
• Ability to synthesize complex information into actionable insights.
• Self-starter with high ownership mentality.
• Adaptable, flexible, and comfortable in dynamic client environments.
• Quick learner of new systems and tools.