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Client Name(Required)

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Project Name(Required)

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Prepared By:(Required)

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Contact Email(Required)

Background & Context (most applicable to new client-partners)(Required)

If new to us, please share a brief overview of the organization/brand, who it serves, its mission, product/services focus and other relevant details. Include links to external online resources if helpful.

How This Research Will Be Used(Required)

Share the vision for what will be done with the insights gleaned from this research (e.g., the research will be used to develop media alerts, press releases and/or used to inform other media relations activities, including pitching, etc.)

Estimated First-Use Date(Required)

When will the results/insights from this research be used for the first time?

Research Objective(Required)

Please share the specific details of what this research is intended to understand; what problem it is intended to help solve; and/or what issue this research is intended to address.

Share Example(s) of Your “Dream Headline(s)”(Required)

Based on the research objective, what are some examples of the statements you hope to be able to make based on the results of this survey? For example, “XX% of U.S. adults say that __________”; “Business leaders expect XX% increase in __________ in the next 12 months”

Who Do You Want to Survey, and How Many Respondents Do You Expect?(Required)

Please share who and how many you wish to survey to secure the insights. What are some of the demographic, socioeconomic and lifestyle factors identifying them? Is it a business-to-business audience – what industry they are in, what is their role, what are the specifics of their organization, etc.?

Current Knowledge(Required)

Is there any existing data and/or any other insights currently at hand that can be used to inform this research? Please list any relevant documents/resources that will be shared separately. Include links to external online resources if helpful.

Describe Your Internal Approval Process, in Brief(Required)

What internal teams are involved in the review and approval process? What are the top-level steps in your internal review and approval processes and how does that process impact timelines typically?

SURVEY RESEARCH BRIEF

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