Our Work in Action

National Cattlemen’s Beef Association | NCBA 2023 Tailgating Satellite Media Tour powdered by Insights-Driven Broadcast Services

Game on! Leading up to tailgating time for college football, the National Cattlemen’s Beef Association, the organization behind “Beef. It’s what’s for dinner”, wanted to ensure beef is also what’s on the grill for tailgating and had pitmaster Erica Roby on hand to share beef grilling ideas. Atomik leveraged it’s Insight-Driven Broadcast (I-DB) offering to lean in an understanding of what was popular in the previous year’s tailgating landscape through a media scan that then informed a survey to find those juicy stats. Finally, Atomik developed an insights map that allows the client and 4media group’s media relations team to pinpoint where beef-consuming tailgaters were in greater numbers adjacent to the hometowns of college football teams. The three-part of the I-DB play provided the what, why and where that leveled up media interest in the story as part of a satellite media tour.

Daily Flash Aircheck

CBS/WDEF Aircheck

Yta/You Too America Aircheck

Advance Auto Parts/Fleishman Hillard | Advance Auto Parts College Students Survey

Advance Auto Parts sought a genuine way to connect with college-age drivers that was relevant and fun. Atomik developed a PR survey to understand car ownership and/or driving pain points and perspectives of college students. Survey results were used to develop and then communicate Advance Auto Parts authentic solution to a pain point with its “Fuel-Ride to College” content. See more details in the coverage links below.

FOX/FOX12 Aircheck

CBS/WVLT Aircheck

ABC/jet abc24 Aircheck

Ernst & Young (USA) | EY Tech Innovations Pulse Poll

The team at Ernst & Young (EY) wanted a data-driven insight for leveling up a recent media relations effort related to understanding the opportunities and struggles facing tech leaders when it comes to tech innovations. Atomik worked in collaboration with EY to develop a targeted survey of tech and IT leaders at companies throughout the United States. Those insights provided the news hook that garnered some great coverage. Some of the examples can be seen below.

Tech Republic Article

Forbes Article

Augusta CEO

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