# Atomik Research > Insights & Analytics --- ## Pages - [Blog Feed](https://www.atomikresearch.com/blog/): Atomik Research is an online creative market research agency that delivers qualitative and quantitative research results that will generate headlines. - [Atomik PPC 5 Tips Sheet Page Draft](https://www.atomikresearch.com/lp/pr-research-and-surveys-5-tips-for-results/): By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. - [Atomik PPC Rate Card Page](https://www.atomikresearch.com/lp/pr-research-and-surveys-company-rate-card/): From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives. - [Atomik PPC Page Draft - Motiliti](https://www.atomikresearch.com/lp/pr-research-and-surveys/): PR surveys could be your solution. Enhance brand storytelling with novel data insights and attention-grabbing content curated for paid, earned, shared, and owned channels. - [LP](https://www.atomikresearch.com/lp/): - [Our Work](https://www.atomikresearch.com/our-work/): Atomik Research conduct research for some of the biggest brands, businesses and agencies around the world. View examples of previous projects - [Data Quality & Compliance](https://www.atomikresearch.com/data-quality-compliance/): Data quality is our top priority. We use several tactics to ensure stronger engagement and data quality in our samples. Tactics such as double opt-in recruitment protocols, duplicate respondent detection and internal consistency checks help to strengthen the quality of data collected. - [Meet the Team](https://www.atomikresearch.com/meet-the-team/): Atomik Research is an online creative market research agency that delivers qualitative and quantitative research results that will get people talking. - [Home Page Live](https://www.atomikresearch.com/): Atomik Research is an online creative PR survey & market research agency that delivers qualitative and quantitative research results that will generate headlines. - [Thank You](https://www.atomikresearch.com/thank-you-page/): THANK YOU Thank you for contacting us! We will get in touch with you shortly. - [Careers](https://www.atomikresearch.com/careers/): Atomik Research is a full-service, best-in-class consumer and market research agency focused on driving impact through innovation. - [PR Surveys](https://www.atomikresearch.com/pr-surveys/): As PR survey specialists, our team of media, public relations and accredited market research professionals supply quality data for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. - [Insights & Analytics](https://www.atomikresearch.com/insights-analytics/): Transform data into actionable insights to inform strategy, measure performance, and stay ahead with Atomik Research’s analytics solutions. - [Quantitative Research](https://www.atomikresearch.com/quantitative-research/): Breaking through the clutter starts with consumer insights. We provide quantitative market research services for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. - [Qualitative Research](https://www.atomikresearch.com/qualitative-research/): Deep perspectives through group discussions uncover directional insights. Qualitative market research offers a personalized approach that allows clients to understand their brand in the context of audiences’ lives and uncover genuine connections. - [Contact](https://www.atomikresearch.com/contact/): Atomik Research is an online creative market research agency that delivers research results that will get people talking. ## Posts - [What Is a PR Survey?](https://www.atomikresearch.com/what-is-a-pr-survey/): Learn how PR surveys work, why they matter and how they shape marketing strategy with data-driven, valuable information. - [REAL SENTIMENTS ON ARTIFICIAL INTELLIGENCE ONE YEAR LATER…](https://www.atomikresearch.com/real-sentiments-artificial-intelligence-on-one-year-later/): In 2023, Atomik Research conducted a survey of 2,004 US adults to uncover their real sentiments on artificial intelligence. - [HOLIDAY 2024 PERSPECTIVES: WHAT AND WHO CHANGED SINCE LAST YEAR… SORT OF](https://www.atomikresearch.com/holiday-2024-perspectives-what-and-who-changed-since-last-year-sort-of/): Atomik’s guest author provides an overview of noteworthy changes between Atomik’s 2023 holiday survey and this year’s. - [FUNDING THE FOOTBALL FANDOM](https://www.atomikresearch.com/funding-the-football-fandom/): Football season has arrived and many Americans anticipate investing lots of time and money in pigskin-related activities over the next few months. - [Atomik Research Launches Omnibus, Increasing Survey Options for Client-Partners](https://www.atomikresearch.com/atomik-research-launches-omnibus-increasing-survey-options-for-client-partners/): Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus. - [Summer Glow – Let’s Go!](https://www.atomikresearch.com/summer-glow-lets-go/): With warmer weather here, Atomik Research wanted to explore how adults in the U.S. approach health and skincare when summer arrives. - [(R)EVOLUTIONAL PERSPECTIVES ON INFLUENCER MARKETING ](https://www.atomikresearch.com/revolutional-perspectives-on-influencer-marketing/): There’s absolutely no doubt that influencer marketing is a powerful way to connect consumers with brands, but its evolution has remained stymied by continued treatment as an add on, much in the same way social media had been once upon a time. - [The WHO, WHAT, WHERE, WHY and HOW of Healthcare Communications](https://www.atomikresearch.com/the-who-what-where-why-and-how-of-healthcare-communications/): In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. Effective communications ensure that individuals are well-informed, engaged, and active participants in their health decisions and management and help facilitate a more collaborative and productive dialogue between consumers, patients and healthcare professionals. - [BEACHES, SPORTS & HITTING THE ROAD: PARENTS’ SENTIMENTS ON OUTDOOR SEASON](https://www.atomikresearch.com/beaches-sports-hitting-the-road-parents-sentiments-on-outdoor-season/): Warmer weather has arrived (for most of us), spring has sprung (for all of us), and as temperatures climb, parents (some of us) have started thinking about their family plans – and costs – for the season. - [Outdoor FUNding Report](https://www.atomikresearch.com/outdoor-funding-report/): With warmer temperatures ahead, many Americans will be spending more time outside in the coming months. In our latest report, Atomik looks at our sentiments on outdoor season with a focus on - [2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS](https://www.atomikresearch.com/2024-comparative-a-social-media-classic-still-wins/): The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold. - [2024 COMPARATIVE: MENTAL HEALTH, SLEEP AND SATISFACTION](https://www.atomikresearch.com/2024-comparative-mental-health-sleep-and-satisfaction/): Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play in it, remains top-of-mind for many consumers, brands and marketers. - [2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN?](https://www.atomikresearch.com/2024-comparative-will-consumers-spend-or-spin/): As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too? - [BROADCAST: THE ORIGINAL INFLUENCE](https://www.atomikresearch.com/broadcast-the-original-influence/): Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news and local radio, those two have an important role to play for brands and marketers. So, tune in and listen up! We’ve got some things to share. - [SPENDING. GIFTING. GIVING. TRAVELING. CELEBRATING! 2023 Holiday Season Perspectives](https://www.atomikresearch.com/spending-gifting-giving-traveling-celebrating-2023-holiday-season-perspectives/): No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers in wrapping the year up in the black. Atomik’s latest report sheds some light – twinkling lights possibly – on U.S. consumers’ plans for the 2023 holiday season in gifting, giving, traveling and more. Here are a few among the many presents you’ll find in our 2023 Holiday Season - [MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE](https://www.atomikresearch.com/more-than-half-of-u-s-consumers-watch-tv-news-and-read-news-online/): Media is changing, but despite a decline in newspapers, U. S. consumers are still watching TV news in addition to... - [Real Sentiments on Artificial Intelligence](https://www.atomikresearch.com/real-sentiments-on-artificial-intelligence/): Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence. - [THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED](https://www.atomikresearch.com/the-path-to-better-broadcast-pr-project-outcomes-just-got-cleared/): As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every dollar budgeted, you leverage a solid strategy that guides your communications effort. But what’s guiding your strategy? Gut instinct? Or do you use insights rooted in great data? - [SURVEY: THE PARENTAL SUMMER STRUGGLE IS REAL](https://www.atomikresearch.com/survey-the-parental-summer-struggle-is-real/): Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them yearning for back-to-school season. - [MEDIA SCANS: THE POWER TO ELEVATE STORY ANGLES AND DISCOVER WHITESPACE OPPORTUNITIES FOR BRANDS](https://www.atomikresearch.com/media-scans-the-power-to-elevate-story-angles-and-discover-whitespace-opportunities-for-brands/): This is where Media Scans conducted by Atomik Research come in. Whether it’s to inform a PR survey approach or used to quickly pinpoint new opportunities for sharing a brand’s message, Media Scans offer a fast and cost-effective way to shape strategies and even boost the ROI of communications efforts. - [SUMMER FAST FASHION SPENDING STUDY](https://www.atomikresearch.com/summer-fast-fashion-spending-study/): Summer is America’s favorite time to splurge: Whether stocking up on new swimsuits or coordinating camera-ready outfits for their vacations, summer has become a season-long shopping spree for some adults. - [THE DOGGIE DAYS OF SUMMER TRAVEL](https://www.atomikresearch.com/the-doggie-days-of-summer-travel/): Dogs and cats who live with millennial human beings are in luck because according to findings from an online survey of 2,004 American adults conducted by Atomik Research, millions of pets are taking their homo sapien housemates on trips this summer. - [Report: The State of the American Fulltime Worker](https://www.atomikresearch.com/report-the-state-of-the-american-fulltime-worker/): Since the pandemic, the way in which the American workforce operates has varied with many working from home, at the office or within a hybrid of the two. - [SURVEY: It’s Official - Mom is the Favorite](https://www.atomikresearch.com/survey-its-official-mom-is-the-favorite/): Spring brings with it multiple opportunities for gift giving, particularly for Mother’s/Father’s Day and high school/college graduations. At Atomik Research, we were curious about the gift-giving habits of adults in the U.S. around these events, so we surveyed 2,000 Americans. - [YOUR AGENCY AS YOUR BENCH – PARTNER+](https://www.atomikresearch.com/your-agency-as-your-bench-partner/): Prior to joining 4media group 2 ½ years ago, I’d worked at some large corporations. While at Walmart, Michaels, and... - [How Americans Are Putting the Spring Back in Their Step This Spring Break](https://www.atomikresearch.com/how-americans-are-putting-the-spring-back-in-their-step-this-spring-break/): March is here: that time of year when many take advantage of spring break for family trips or to spend... - [Would men swipe right on themselves?](https://www.atomikresearch.com/would-men-swipe-right-on-themselves/): Ads centered around women and their body image are hardly new, but the last year has seen a surprising rise... - [American Vice: Survey Suggests Social Media Number One Among Americans’ Go-To Vices](https://www.atomikresearch.com/social-media-number-one-among-americans-vices/): End-of-year lists come in all shapes and sizes: best movies and songs, can’t-miss vacation destinations, top trends... but we rarely... - [Atomik's “Bad” Research Santa: How Holly Jolly are Americans Feeling about Gift Giving this Holiday Season?](https://www.atomikresearch.com/bad-research-santa-holidays-2022/): At Atomik Research, sometimes we like to have some fun. After all, not all research can or should be for... - [Indulgence is still on the menu this holiday season despite a rough economic outlook.](https://www.atomikresearch.com/indulging-over-the-holidays-indulgence-is-still-on-the-menu-this-holiday-season-despite-a-rough-economic-outlook/): Right as things began to return to normal, with the worst of the pandemic behind us, the country faces out-of-control inflation and threats of a potential economic recession. - [Survey finds Americans are willing to excuse unhealthy eating due to inflation](https://www.atomikresearch.com/inflation-impacts-on-healthy-eating-survey-finds-americans-are-willing-to-excuse-unhealthy-eating-due-to-inflation/): While many Americans blame their shrinking wallets on rising inflation, some may begin blaming their growing waistlines on the rise in cost of living as well. In an online survey of over 2,000 adults throughout the United States, Atomik Research found that 30% of adults in the U.S. indicate they are willing to acknowledge that inflation is to blame for eating less healthy. - [SIX TYPES OF BAD RESPONDENTS RESEARCHERS ENCOUNTER](https://www.atomikresearch.com/bad-respondents-researchers-encounter/): Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. - [THREE THINGS YOU SHOULD KNOW ABOUT PR SURVEY SAMPLES](https://www.atomikresearch.com/three-things-about-pr-survey-samples/): To gain insights from the right people, you’ll need to know the role of sampling in survey design. - [PR SURVEY TIMELINE QUESTIONS ANSWERED](https://www.atomikresearch.com/survey-timeline-questions-answered/): PR surveys offer fast turnaround times with relevant, eye-catching insights, which is just what your brand needs. - [MARKET RESEARCH: FOCUS GROUP+PR SURVEY=ULTIMATE INSIGHT](https://www.atomikresearch.com/focus-groups-plus-pr-survey/): Though PR surveys are insightful when standing alone, the theoretical backing provided by a focus group is the number one way to take your end product to the next level. - [Survey Findings Suggest Americans Will Continue Wearing Masks But Many Don’t Clean Their Masks](https://www.atomikresearch.com/survey-findings-suggest-americans-will-continue-wearing-masks-but-many-dont-clean-their-masks/): Hygiene-tech company, Livinguard, commissioned a survey finding that 3 in 4 Americans (77%) think wearing a facemask in public may... - [Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a More Harmonious Home](https://www.atomikresearch.com/survey-reveals-living-space-pain-points-of-americans-under-40-queer-eyes-bobby-berk-weighs-in-with-his-solutions-for-a-more-harmonious-home/): Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a... - [The COVID-19 Pandemic Takes a Toll on the Nation’s Financial and Mental Health](https://www.atomikresearch.com/the-covid-19-pandemic-takes-a-toll-on-the-nations-financial-and-mental-health/): The pandemic’s effects had lasting effects on personal finances as the U. S. economy careened into a major slump. In... - [Insights and Influencers: A Market Research Approach to Influencer Marketing](https://www.atomikresearch.com/insights-influencers-market-research-approach-influencer-marketing/): The influencer marketing group, Dynamik Influence, collaborated with researchers at Atomik Research to conduct an online survey of 1,004 American adults. The survey found several key findings regarding Americans’ perceptions and experiences related to social media influencers.  - [PR Research Internships at Atomik Research](https://www.atomikresearch.com/pr-research-internships-at-atomik-research/): Atomik Research and 4media group welcome interns with open arms, and play host to dozens throughout the working year, learning about PR Research and more - [Online Research: Premier League Season 2019/2020](https://www.atomikresearch.com/online-research-premier-league-season-2019-2020/): To mark the start of the new Premier League Season, our online research reveals the nation's feelings towards it and who they had tipped for the title - [Research: International Friendship Day](https://www.atomikresearch.com/research-international-friendship-day/): To mark the International Friendship Day 2019, Atomik Research asked their panel about their friendships; who they are friends with and why - [Research: 50th Anniversary of the Moon Landings](https://www.atomikresearch.com/research-50th-anniversary-of-the-moon-landings/): To mark the 50th anniversary of the moon landings, Atomik Research look at how many people remember the event and their fews on the conspiracy theories - [F1 Research: The Public Verdict](https://www.atomikresearch.com/f1-research-the-public-verdict/): To mark the British Grand PRix 2019, our research looks at what the nation really think of Formula On & who the nation will be supporting - [Survey finds £2,000,000 worth of tents and sleeping bags abandoned each year](https://www.atomikresearch.com/survey-finds-2000000-worth-of-tents-and-sleeping-bags-abandoned-each-year/): Our PR survey for Go Outdoors reveals 4our million Brits will abandon £2,000,000 worth of tents and sleeping bags alone each year - [Anyone for Tennis? Our research finds out if it's love....](https://www.atomikresearch.com/anyone-for-tennis-our-research-finds-out-if-its-love/): To mark the start of the 2019 French Open and the start of the tennis summer, our research looks at what the nation really think of the game of love. - [Survey finds 75% of people give their BBQ remains to their pet](https://www.atomikresearch.com/survey-finds-75-of-people-give-their-bbq-remains-to-their-pet/): Our PR survey for Napolean Grills reveals the nation's BBQ habits; what they love to eat, how well they cook and what they do with left overs. - [Survey finds 2 in 5 of Brits at risk of ingesting mould in their garden](https://www.atomikresearch.com/survey-finds-2-in-5-of-brits-at-risk-of-ingesting-mould-in-their-garden/): Our PR survey for Jeyes Fluid reveals the danger brits leave themselves in by not cleaning their garden furntire between winter and summer months - [Women are half as likely to engage with women’s football as men are](https://www.atomikresearch.com/women-are-half-as-likely-to-engage-with-the-womens-game-as-men-are-survey-reveals/): Our survey for Powerleague looks at the relationship men and women have with women's football and what it is that makes it that way - [38% of Brits with hair loss rate themselves as good in bed](https://www.atomikresearch.com/38-of-brits-with-hair-loss-rate-themselves-as-good-in-bed-survey-reveals/): Our survey for Harley Street Hair Clinic reveals brits suffering from hair loss feel less attractive to their preferred sex - [54% of Brits believe the air where they live is heavily polluted](https://www.atomikresearch.com/54-of-brits-believe-the-air-where-they-live-is-heavily-polluted-survey-reveals/): Our survey for Allergy UK reveals Over half of Brits believe the air where they live is heavily polluted, a situation unsafe for residents - [4 in 10 couples now have joint stag dos](https://www.atomikresearch.com/4-in-10-couples-now-have-joint-stag-dos-survey-says/): Our survey for James Villas reveals people's love for celebrating life's key events with a holiday and the ongoing trend for 'sten' dos abroad - [28% forced to live in the cold because of fuel prices](https://www.atomikresearch.com/28-forced-to-live-in-the-cold-because-of-fuel-prices/): Our survey for switching company Money Expert reveals people can't afford to heat their homes due to the rising prices of energy. - [3/4 of young Brits can't go to the loo without taking their phone](https://www.atomikresearch.com/3-4-of-young-brits-cant-go-to-the-loo-without-taking-their-phone/): Our PR Survey for LoveIt CoverIt reveals three-quaters of young Brits can't go to the loo without taking their phones with them - [The Stigma Around Men Seeking Help for Mental Health Issues](https://www.atomikresearch.com/the-stigma-around-men-seeking-help-for-mental-health-issues/): New research for The Samaritans reveals the shocking truth surrounding stigma around men seeking help for mental health issues. - [1/3 of men admit to being a victim in a coercive control relationship](https://www.atomikresearch.com/1-3-of-men-admit-to-being-a-victim-in-a-coercive-control-relationship/): New research reveals the number of men who are becoming victims of coercive control is going up. The research was comissioned by IBB Solictiors - [Top 5 tips for running PR surveys](https://www.atomikresearch.com/top-5-tips-for-running-pr-surveys/): PR surveys are a great way to secure broadcast or media exposure for a brand.Here are our 5 top tips for getting the most out of your PR surveys. - [Survey reveals the nation is spending £18 billion a year on takeaways](https://www.atomikresearch.com/survey-takeaways-cost-alaska-seafood/): Our PR survey for Alaska Seafood reveals the nation's unhealthy relationship with takeaways and lack of love for home cooked meals. - [#BritishPieWeek: The Nation's Perfect Pie](https://www.atomikresearch.com/british-pie-week-the-nations-perfect-pie/): To coincide with #BritishPieWeek we wanted to delve a little deeper into what the nation’s perfect pie might look like so we surveyed 2,000 UK adults for their opinions. - [Survey reveals 47% of Brits think University is not worth the debt](https://www.atomikresearch.com/survey-reveals-47-of-brits-think-university-is-not-worth-the-debt/): Our PR survey for Greene King reveals Half of Brits (47%) believe spending thousands of pounds on a university degree is a not worth the debt when it comes to improving career chances - [50% of Brits suffer from vitamin D-related ailments](https://www.atomikresearch.com/7-in-10-spending-less-than-an-hour-a-day-outside/): Our PR research for Go Outdoors reveals the amount of people who are suffering from vitamin D deficencies due to only spending an hour outdoors. - [88% of Small Business owners overwhelmed by regulation when starting up](https://www.atomikresearch.com/88-of-smes-overwhelmed-by-regulation/): Our research for Xero looks at how a lack of business knowledge leads a 88% of SMEs to be overwhelmed by regulation when they start their business - [65% of Brits have overspent on a DIY project.](https://www.atomikresearch.com/65-of-brits-have-overspent-on-a-diy-project/): Our online PR research for tradesman recommendation service, Rated People, reveals that 65% of Brits have overspent on a DIY/Home-Improvement project - [Parents expect to spend on average £178.29 on their children this half term](https://www.atomikresearch.com/parents-expect-to-spend-on-average-178-29-on-their-children-this-half-term/): Single parents are struggling to accommodate extra costs for their children during half term, new research for Equifax has revealed.   - [11:20 is the daydream peak of the day](https://www.atomikresearch.com/1120-is-the-daydream-peak-of-the-day/): New research has revealed that much of the nation is in the depths of deep fantasy and living alternative lives at their desks.... - [1 in 10 Brits don't tell their partner they love them](https://www.atomikresearch.com/1-in-10-brits-dont-tell-their-partner-they-love-them/): 32% of Brits will forget to buy their loved-one something special come 14th February according to new research by Atomik Research. - [Research: Participation in Dry January and Veganuary](https://www.atomikresearch.com/participation-in-dry-january-and-veganuary/): Atomik Research looked at how many people are taking part in dry January or Veganuary and what it is that is making them do so - [Research for Oxfam reveals 61% of Brits won’t recycle last year’s Christmas party outfit](https://www.atomikresearch.com/61-of-brits-say-they-wont-recycle-last-years-christmas-party-outfit/): Research conducted by Atomik Research for Oxfam reveals 61% of Brits say they won’t recycle last year’s Christmas party outfit - [68% of businesses have suffered at least one cyber security breach in the last 12 months](https://www.atomikresearch.com/68-of-businesses-have-suffered-at-least-one-cyber-security-breach/): A PR survey of 501 UK IT professionals conducted by Atomik Research for RedSeal reveals the vulnerability of UK businesses cyber security - [Research: Christmas Adverts 2018](https://www.atomikresearch.com/reasearch-christmas-adverts-2018/): Our survey of 2000 UK adults reveals which Christmas adverts of 2018 are the nation's favourites and how that opinion differs amongst demographics - [It's the thought that counts - 3 in 4 Brits reveal their most important part of choosing a gift](https://www.atomikresearch.com/its-the-thought-that-counts-when-gift-buying/): Almost 3 in 4 Brits feel putting thought into your gift is the most important part of choosing the perfect present, our PR survey for Boots has revealed.  - [Research: I'm A Celebrity, Get Me Out of Here - Who's Winning?](https://www.atomikresearch.com/im-a-celebrity-get-me-out-of-here-whos-winning/): Atomik Research polled viewers of this year's I'm a Celebrity to see who they are rooting for and who they think will get the boot from camp. - [Research reveals Gin and Vodka the most popular drink of 2018](https://www.atomikresearch.com/research-reveals-gin-and-vodka-the-most-popular-drink-of-2018/): Atomik Research polled 2,000 people for Maverick Drinks to find out exactly why gin was the most popular drink of 2018 and how it fares amongst demographics - [21% of employed adults are not being paid for sick days](https://www.atomikresearch.com/21-of-employed-adults-are-not-being-paid-for-sick-days/): New research for ASDA Pharmacy reveals the cost of sick days, specifically how many people are going to work sick and why they aren't staying at home. - [38% of men have hidden beauty treatments from their partner](https://www.atomikresearch.com/38-of-men-have-hidden-beauty-treatments-from-their-partner/): New research for WAHL Grooming has revelaed a staggering 38% have hidden beauty treatments from their partner, including getting waxed and doing face masks. - [UK adults look at screens for 6 hours 10 minutes each day](https://www.atomikresearch.com/uk-adults-spend-a-staggering-6-hours-10-minutes-looking-at-screens-each-day/): New research for Occushield reveals UK adults look at screens for 6 hours 10 minutes each day, and that's just smartphones, computers and tablets. - [26% Won't Visit an EU Country After Brexit](https://www.atomikresearch.com/26-wont-visit-an-eu-country-after-brexit/): New Online Research for Scenic and Emerald Waterways reveals 26% would no longer consider booking a trip to an EU country because of fears around Brexit. - [3 in 4 think people are the most important factor in hosting a great party](https://www.atomikresearch.com/3-in-4-think-people-are-the-most-important-factor-in-hosting-a-great-party/): New research for Chili's reveals 3 in 4 Americans think the most important factor in hosting a stellar party is the people attending. - [Older generations are no longer staying retired](https://www.atomikresearch.com/older-generations-are-no-longer-staying-retired/): New research by Home Instead Senior Care reveals a trend for returning to work once retired due to money and health worries. - [63% of residents in Indiana know someone who struggles with substance abuse.](https://www.atomikresearch.com/63-in-indiana-know-someone-who-struggles-with-substance-abuse/): New research from the University of Indiana reveals the shocking reality of the substance abuse in the state of Indiana, specifically related to opioids - [61% of adults worry about technology and driverless cars](https://www.atomikresearch.com/61-of-adults-worry-about-technology-and-driverless-cars/): Research by RSA More Th>n conducted by Atomik Research shows 61% of adults believe the biggest issue with driverless cars is technology - [65% of SMEs have to write off revenue at least once a week](https://www.atomikresearch.com/65-of-smes-have-to-write-off-revenue-at-least-once-a-week/): New research for Paymentsense reveals 65% of SME financial decision makers have to write off revenue when cashing up at least once a week. - [Only 14% of people have ever taken part in a clinical trial](https://www.atomikresearch.com/only-14-of-people-have-ever-taken-part-in-a-clinical-trial/): New research shows that only 14% of people have ever taken part in a clinical trial, despite 85% saying they want to help the NHS find better treatments. - [78% of pet owners say their pet is part of the family](https://www.atomikresearch.com/78-of-pet-owners-say-their-pet-is-part-of-the-family/): New research reveals 78% of pet owners say their dog or cat is part of the family but they have no idea how much this new family member costs. - [31% of UK adults aren’t aware that UV light comes from the sun](https://www.atomikresearch.com/31-of-uk-adults-arent-aware-that-uv-light-comes-from-the-sun/): Atomik Research recently conducted a research for the Met Office to find out more about the nation's knowledge of UV and the dangers it presents. - [86% of smokers have been sold Illegal tobacco and fake cigarettes across Staffordshire.](https://www.atomikresearch.com/86-of-smokers-have-been-sold-illegal-tobacco-and-fake-cigarettes-across-staffordshire/): New research from JTI reveals 86% of smokers across Staffordshire were sold Illegal roll your own tobacco (RYO) and fake cigarettes - [63% single adults in the UK use online dating sites or dating apps](https://www.atomikresearch.com/63-single-adults-in-the-uk-use-online-dating-sites-or-dating-apps/): New research by dating app, Happn, conducted by Atomik Research reveals that 63% of single adults going online to find love. - [Over 55s are less fearful of ski accidents than younger generations](https://www.atomikresearch.com/over-55s-are-less-fearful-of-ski-accidents-than-younger-generations/): Expedia comissioned international research through Atomik Research that found over 55s are less fearful of ski accidents compared with younger generations. - [55% of Brits take their tea bags on vacation](https://www.atomikresearch.com/55-of-brits-take-their-tea-bags-on-vacation/): New research for Europcar reveals the behaviours of Brits when they travel and their cravings for home comforts when on the road - [25% of Brits hang onto tech that’s at least 20 years old](https://www.atomikresearch.com/25-of-brits-hang-onto-tech-thats-at-least-20-years-old/): New research commissioned by energy company E.ON reveals that 25% of the population are hanging onto tech that’s 20 years or older. - [47% of Workers Check Their Emails in Bed](https://www.atomikresearch.com/47-of-workers-check-their-emails-in-bed/): New research from bed giant, Dreams, has revealed that 62% of employees work at home, after their contracted working hours, more than once a week. - [70% of Brits are breeding bacteria in the bedroom ](https://www.atomikresearch.com/70-of-brits-are-breeding-bacteria-in-the-bedroom/): New research of 2,000 UK adults comissioned by Dreams Beds reveals almost 70% of Brits don't change their bed weekly as recommended. - [38% of Brits are too scared to take time off](https://www.atomikresearch.com/38-of-brits-are-too-scared-to-take-time-off/): New research from British Airways reveals that the annual fortnight away is in danger of becoming obsolete due to Brits’ fears of their employers.   - [54% of Brits have received less than 5 hand written letters in the last decade](https://www.atomikresearch.com/54-of-brits-have-received-less-than-5-hand-written-letters-in-the-last-decade/): New research from Cunard Cruises, conducted by Atomik Reseach, has found that 54% of Brits have received less than 5 letters in the last 10 years - [50% of British guys in their thirties admit they suffer from erectile problems](https://www.atomikresearch.com/50-of-male-brits-in-their-30s-suffer-erectile-problems/): New research comissioned by Co-Op pharmacy reveals 50% of British guys in their thirties admit they suffer from erectile problems - [66% of SME decision makers would like to reverse the Brexit process](https://www.atomikresearch.com/66-of-smes-would-like-to-reverse-the-brexit-process/): New research from the latest Citibase Business Confidence Index conducted by Atomik Research reveals 66% of SMEs would like to reverse the Brexit process - [51% of hay fever sufferers claim hay fever stops them enjoying life in summer](https://www.atomikresearch.com/51-of-hay-fever-sufferers-claim-hay-fever-stops-them-enjoying-life-in-summer/): New research for Asda Pharmacy reveals 51% of hay fever sufferers are prevented from enjoying life in the summer months because of their condition. - [How #Heatwave2018 is affecting the UK](https://www.atomikresearch.com/how-heatwave2018-is-affecting-the-uk/): In the midst of the hottest summer on record in the UK, our research reveals how people are coping with the temperatures of #HeatWave2018. - [Trump’s UK Visit: The Public Reaction](https://www.atomikresearch.com/trumps-uk-visit-the-public-reaction/): After months of would-he, wouldn’t-he, US President Donald Trump finally landed in Britain on Thursday afternoon. Our research gauges the public reaction - [World Cup Marketing: Which brands were the winners?](https://www.atomikresearch.com/world-cup-marketing-which-brands-were-the-winners/): Atomik Research conducted research to test the effectiveness of marketing during the World Cup to see if increased exposure lead to more brand recognition. - [Bored of Brexit? 70% of the UK are.](https://www.atomikresearch.com/bored-of-brexit-70-of-the-uk-are/): New research shows by Atomik Research reveales that 46% of Brits have no faith in Mrs May to get the right result for Britain. - [To Legalise or Not To Legalise: The Cannabis Debate](https://www.atomikresearch.com/to-legalise-or-not-to-legalise-the-cannabis-debate/): The British public has overwhelmingly backed the legalisation of medicinal cannabis with our research showing 76% saying they would support such a move - [World Cup 2018: The public opinion](https://www.atomikresearch.com/world-cup-2018-the-public-opinion/): Atomik Research conducted research to find out how the UK rate England's chances in Russia and how they think new technology will effect the World Cup - [Rise of the Robots: Public Opinions of AI](https://www.atomikresearch.com/rise-of-the-robots-public-opinions-of-ai/): Atomik Research conducted research into the public's perceptions, fears and goals, pros and cons for Artificial Intelligence. - [Death of the High Street: Can We Save It?](https://www.atomikresearch.com/death-of-the-high-street-can-we-save-it/): Atomik Research polled 1000 Brits to get their thoughts on the death of the highstreet, whether they will miss the stores and how it effects them - [The Royal Wedding: How are the public celebrating?](https://www.atomikresearch.com/the-royal-wedding-how-are-the-public-celebrating/): Exclusive research conducted by Atomik Research looking at the public attitude towards the wedding of Prince Harry and Meghan Markle. - [Public Opinions of British Railways: Are We Paying Too Much for Bad Service?](https://www.atomikresearch.com/public-opinions-of-british-railways-are-we-paying-too-much-for-bad-service/): Atomik Research polled 2,000 people to get their views on Britain’s rail system. Unsuprisingly the research revealed 90% thought that prices were too high - [70 Years of the NHS](https://www.atomikresearch.com/70-years-of-the-nhs/): As Britain celebrates the 70th birthday of the NHS, our research looks at public opinion of the institution and how it's changed over the past 70 years - [The Public Opinion on Amber Rudd’s Resignation](https://www.atomikresearch.com/the-public-opinion-on-amber-rudds-resignation/): An exclusive survey carried out by Atomik Research shows that just over half of Brits believe Ms Rudd was right to resign. - [Royal Baby No. 3: How do the public feel about it?](https://www.atomikresearch.com/royal-baby-no-3-how-do-the-public-feel-about-it/): An exclusive survey by Atomik Research reveals how the nation feel about the birth of the new royal baby and how they feel about the monarchy - [Military action on Syria: The public opinion](https://www.atomikresearch.com/military-action-on-syria-the-public-opinion/): Our research asks the nation's opinion on the Syrian air stikes; do they agree with them? What are their concerns? How else would deal with the situation. - [Violent crime in London: How safe do the public feel?](https://www.atomikresearch.com/violent-crime-in-london-how-safe-do-the-public-feel/): Atomik Research quizzed Londoners to gauge the atmosphere on the streets in the wake of the recent increase in violent crime in Londo - [#Oprah4President: Perceptions of celebrity leaders](https://www.atomikresearch.com/oprah4president-perceptions-of-celebrity-leaders/): Atomik Research surveyed their panellists to give their views on celebrities running as political leaders and who, if any, they would choose. --- # # Detailed Content ## Pages ### Blog Feed > Atomik Research is an online creative market research agency that delivers qualitative and quantitative research results that will generate headlines. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://www.atomikresearch.com/blog/ Perspectives and Resources --- ### Atomik PPC 5 Tips Sheet Page Draft > By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. - Published: 2024-09-24 - Modified: 2025-03-11 - URL: https://www.atomikresearch.com/lp/pr-research-and-surveys-5-tips-for-results/ 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 DATA CONTROLS THE NARRATIVE Discover Newsworthy Information Create the Story that “Hooks” the News Reach Your Market with Earned Media Use the Credibility of Data Are you ever working on a brand project that you’d love to get on TV or the radio? Do you find yourself wishing you had a news hook that could practically guarantee media interest? PR surveys could be your solution. By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, all designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals. Learn About PR Research PR Surveys To Fit Your Needs, Not Just Your Budget From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives. Have questions in hand and need a fast turnaround? We can help. Our Omnibus and Newsflash surveys are short by design, and you’ll still get our expert guidance on the questions you’ve developed... --- ### Atomik PPC Rate Card Page > From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives. - Published: 2024-09-24 - Modified: 2025-04-16 - URL: https://www.atomikresearch.com/lp/pr-research-and-surveys-company-rate-card/ 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 DATA CONTROLS THE NARRATIVE Discover Newsworthy Information Create the Story that “Hooks” the News Reach Your Market with Earned Media Use the Credibility of Data Are you ever working on a brand project that you’d love to get on TV or the radio? Do you find yourself wishing you had a news hook that could practically guarantee media interest? PR surveys could be your solution. By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, all designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals. Learn About PR Research PR Surveys To Fit Your Needs, Not Just Your Budget From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives. Have questions in hand and need a fast turnaround? We can help. Our Omnibus and Newsflash surveys are short by design, and you’ll still get our expert guidance on the questions you’ve... --- ### Atomik PPC Page Draft - Motiliti > PR surveys could be your solution. Enhance brand storytelling with novel data insights and attention-grabbing content curated for paid, earned, shared, and owned channels. - Published: 2024-07-17 - Modified: 2025-03-11 - URL: https://www.atomikresearch.com/lp/pr-research-and-surveys/ 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 DATA CONTROLS THE NARRATIVE Discover Newsworthy Information Create the Story that “Hooks” the News Reach Your Market with Earned Media Use the Credibility of Data Are you ever working on a brand project that you’d love to get on TV or the radio? Do you find yourself wishing you had a news hook that could practically guarantee media interest? PR surveys could be your solution. By providing insights into novel data from the results, PR surveys can enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, all designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals. Learn About PR Research PR Surveys To Fit Your Needs, Not Just Your Budget From full-service PR surveys that leverage a sample size of 2,000 consumers or a targeted business-to-business survey of a niche group of key business decision makers, PR surveys from 4media group’s Atomik Research are right-sized to your needs, ensuring you get the best data to drive your narratives. Have questions in hand and need a fast turnaround? We can help. Our Omnibus and Newsflash surveys are short by design, and you’ll still get our expert guidance on the questions you’ve developed... --- ### LP - Published: 2024-07-17 - Modified: 2024-07-17 - URL: https://www.atomikresearch.com/lp/ --- ### Our Work > Atomik Research conduct research for some of the biggest brands, businesses and agencies around the world. View examples of previous projects - Published: 2024-03-12 - Modified: 2025-03-28 - URL: https://www.atomikresearch.com/our-work/ Our Work in Action We love that our insights help our clients get the mediagenic news hooks that get them on the news! Here are some recent projects that were powered by insights from the Atomik Research team. Contact us for more examples! EXPERIAN – DATING SURVEY In anticipation of Valentine’s Day 2025, Experian collaborated with Atomik Research to conduct a survey aimed at understanding the influence of finances on romantic relationships. The survey yielded compelling insights, highlighting the importance of transparent communication about financial matters to prevent joining the more than one-quarter of U. S. adults whose relationships have ended due to financial issues. The links below present the media-friendly results that Atomik Research is renowned for producing. USA Today Article - paywall AZ Central Article MERCHANTS FLEET - LOGISTICAL IMPACTS OF AI DURING BUSY HOLIDAY SEASON To prepare for the busy holiday shipping season, Merchants Fleet sought to conduct a quantitative survey targeting key decision-makers and leaders in fleet management. The goal was to explore the operational implications of emerging artificial intelligence technologies. Atomik Research undertook this task, producing results that illustrated the anticipated... --- ### Data Quality & Compliance > Data quality is our top priority. We use several tactics to ensure stronger engagement and data quality in our samples. Tactics such as double opt-in recruitment protocols, duplicate respondent detection and internal consistency checks help to strengthen the quality of data collected. - Published: 2024-02-16 - Modified: 2024-09-13 - URL: https://www.atomikresearch.com/data-quality-compliance/ Data Quality & Compliance Our Approach to Data Qualtiy and Compliance Atomik Research has access to over 100 million potential respondents across 110 countries and counting. Data quality is our top priority. We use several tactics to ensure stronger engagement and data quality in our samples. Tactics such as double opt-in recruitment protocols, duplicate respondent detection and internal consistency checks help to strengthen the quality of data collected. Double opt-in protocols add an extra layer of protection by requiring participants to answer qualifying questions in both the pre-screening questionnaire before the start of the survey as well as verifying their answers once in the survey. Inconsistencies are detected and participants with mis-matched answers are removed from the sample. Using tracking cookies as well as collecting respondents’ individual IP addresses allows us to limit respondents’ access to the survey once they have already successfully qualified and completed a survey. Our researchers also have the ability to design internal consistency checks to check for respondents who provide conflicting answers throughout the PR survey. Consistency checks also help researchers identify respondents who submit lower quality data (i. e. , speeders, straight-liners, and bots). --- ### Meet the Team > Atomik Research is an online creative market research agency that delivers qualitative and quantitative research results that will get people talking. - Published: 2024-02-16 - Modified: 2024-02-16 - URL: https://www.atomikresearch.com/meet-the-team/ 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 Meet the Team Atomik Research, a division of 4media group, is a full-service creative market research company that focuses on powering intelligent communications through delivering insightful qualitative and quantitative research results that get people talking. We have a dedicated team of research practitioners with over four decades of quantitative and qualitative research experience collectively. Atomik team members’ experience and skills come from a variety of backgrounds such as consumer research, behavioral profiling, business intelligence, communications, performance measurement, advanced data analytics and academia. --- ### Home Page Live > Atomik Research is an online creative PR survey & market research agency that delivers qualitative and quantitative research results that will generate headlines. - Published: 2024-02-08 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/ 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 About Us Atomik Research, a division of 4media group, is a full-service PR survey company dedicated to empowering intelligent communications through insightful qualitative and quantitative research results. Our survey results fuel impactful PR campaigns, generating media coverage and driving engaging press releases and compelling blog posts. Our expert team of PR research practitioners brings over four decades of combined experience in quantitative consumer research, qualitative consumer research, PR polling surveys, behavioral profiling, and business intelligence. We excel in crafting targeted PR strategies and delivering thought leadership that captures attention across the media landscape. Atomik team members’ diverse experience spans various domains, including public relations surveys, consumer survey methodologies, advanced data analytics, performance measurement, marketing strategy, case study development, communications, and academia, ensuring every campaign delivers maximum influence and measurable results. Top Services 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 PERSPECTIVES Resources Why Atomik? 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 --- ### Thank You - Published: 2024-02-06 - Modified: 2024-02-07 - URL: https://www.atomikresearch.com/thank-you-page/ THANK YOU Thank you for contacting us! We will get in touch with you shortly. --- ### Careers > Atomik Research is a full-service, best-in-class consumer and market research agency focused on driving impact through innovation. - Published: 2023-01-25 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/careers/ Careers READY FOR THE NEXT LEVEL? BECOME ATOMIK. Atomik Research is a full-service, best-in-class consumer and market research agency focused on driving impact through innovation. We do this through creative approaches to qualitative, quantitative and data analytics that build data-driven strategies for brands. DIVERSE EXPERIENCES. DIVERSE PERSPECTIVES. COLLECTIVE CREATIVITY. Atomik Research team members’ experience and skills come from a variety of backgrounds such as consumer research, behavioral profiling, business intelligence, communications, performance measurement, advanced data analytics and academia. This diverse blend of experience and perspectives provide for more creative approaches to research and enhance data storytelling. The end result: actionable insights that help brands make relevant and powerful connections with audiences, whether external or internal. If this resonates with you, we want to hear from you. Current openings can be seen below. Are you ready to become Atomik? Job Listings JTVCam9icyU1RA== --- ### PR Surveys > As PR survey specialists, our team of media, public relations and accredited market research professionals supply quality data for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. - Published: 2022-06-21 - Modified: 2025-03-05 - URL: https://www.atomikresearch.com/pr-surveys/ FULL-SERVICE PR SURVEY COMPANY As PR survey specialists, our team of media, public relations and accredited market research professionals supply quality data for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. Beyond TV, radio, newspaper, online and social media coverage, insights represent a powerful tool in today’s digital-centric world. PR surveys provide insights that enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, but all is designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals. Your dedicated project team guides you through the entire process with consistent updates and guidance to keep you informed and involved every step of the way. JTNDYSUyMGNsYXNzJTNEJTIyc2hvcnRzdGFjay1idG4lMjBwcmljaW5nLXBvcC11cC10cmlnZ2VyLTIlMjIlM0VHZXQlMjBQcmljaW5nJTNDJTJGYSUzRQ== Full-Service PR Surveys Include: A dedicated project team, including Market Research Society-associated researchers Consultation for quality assurance of respondent panel targeting Various segmentation splits and filtering options Complete questionnaire scripting and approval management Fielding approved questionnaire to selected panel target(s) Delivery of data broken down by age, gender and region in Excel Top line summary document... --- ### Insights & Analytics > Transform data into actionable insights to inform strategy, measure performance, and stay ahead with Atomik Research’s analytics solutions. - Published: 2022-06-20 - Modified: 2025-01-10 - URL: https://www.atomikresearch.com/insights-analytics/ Data Analytics & Market Insights Services Data is just data without context. There’s no denying that the digital-centric world of today has resulted in data streams that are now data torrents, flooding brands with overwhelming amounts of information. Making sense of it all is just part of the struggle against the tide. Putting it into action is the rest. This is where our data analytics services shine for our customers. Our team of data analytics and market insights consultants dive deep into oceans of data to surface actionable insights for brands through research approaches that can be single efforts or that can be layered, with each deepening perspectives even further. Performance Measurement Our approach to performance measurement and advanced analytics considers the complete media mix of the communications effort as well as client-side data such as website analytics and other owned channel data to go well beyond vanity metrics such as story count and impressions to order to tell the true story of impact on your brand. Since different communications efforts leverage different media mixes with specific goals, performance measurement approaches are bespoken to the effort, but every effort starts with establishing key performance indicators (KPI) and then determining the appropriate date streams needed to measure... --- ### Quantitative Research > Breaking through the clutter starts with consumer insights. We provide quantitative market research services for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. - Published: 2022-06-19 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/quantitative-research/ Quantitative Consumer Insights & Market Research Market insights should be at the heart of any marketing or public relations activity. Those insights, whether through polls, surveys or other quantitative market research approaches, provide actionable intelligence and support for any marketing communications effort. It also adds breadth and depth to campaigns and helps generate headlines in the media and shareworthy content. Our insights team members also have backgrounds in news, marketing and public relations. We know what works and how to leverage insights to get the attention your brand deserves. PR Surveys Breaking through the clutter starts with insights. Our team of media, public relations and accredited market research professionals supply quality data for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage. Beyond TV, radio, newspaper, online, and social media coverage, insights represent a powerful tool in today’s digital-centric world. PR surveys conducted by a professional PR survey company provide insights that enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared, and owned channels. That content can take shape in various forms, but all are designed to cut through the cluttered media landscape with infographics, animations, videos, and other solutions that achieve your goals. Your dedicated... --- ### Qualitative Research > Deep perspectives through group discussions uncover directional insights. Qualitative market research offers a personalized approach that allows clients to understand their brand in the context of audiences’ lives and uncover genuine connections. - Published: 2022-06-16 - Modified: 2024-12-30 - URL: https://www.atomikresearch.com/qualitative-research/ Qualitative Market Research Knowledge is power(ful): cliché, yes, but very true. Uncovering more about what motivates an audience—their behaviors, passions, beliefs and perceptions—gives brands the knowledge that powers strategies to further strengthen marketplace positioning. Qualitative market research gives a brand insight into how an audience perceives and engages with it, which informs how a brand develops its business as well as how to anticipate and predict trends and consumer patterns. We do this by entering the world of the consumer. We engage in direct conversations with audiences and immerse ourselves in their experiences through their words and their view. We treat them as individuals—as collaborators, not respondents—to uncover authentic truths. Focus Groups Deep perspectives through group discussions uncover directional insights. Focus groups offer a personalized approach that allows clients to understand their brand in the context of audiences’ lives and uncover genuine connections. As a PR research agency, we organize focus groups of any size to meet at a central location—even online—to explore a variety of topics focused on the brand’s research objectives. Our market insights consultants leverage a robust recruiting process to secure excellent candidates for focus groups, ensuring that you get the best, most-relevant strategic insights for your brand. [vc_column_inner el_ width="1/3"... --- ### Contact > Atomik Research is an online creative market research agency that delivers research results that will get people talking. - Published: 2018-08-22 - Modified: 2024-02-28 - URL: https://www.atomikresearch.com/contact/ Get In Touch US Headquarters: 702 SE 5th Street Bentonville, AR 72712 --- ## Posts ### What Is a PR Survey? > Learn how PR surveys work, why they matter and how they shape marketing strategy with data-driven, valuable information. - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/what-is-a-pr-survey/ - Categories: Blog Feed, Home Page Feed, Media & Entertainment - Tags: PR Survey In 2023, Atomik Research conducted a survey of 2,004 US adults to uncover their real sentiments on artificial intelligence. One year later, we’ve decided to ask these questions again to gain an updated perspective on this rapidly advancing technology. A public relations survey, often called a PR polling survey, is a tool used by brands and agencies to gather valuable information about their target audience, uncover emerging trends, and shape effective PR strategies. In the modern media landscape, data-driven insights can make or break a marketing strategy—and public relations surveys are one of the most reliable ways to glean those insights. This blog post will explain what a PR survey is, why it matters, and how PR survey companies use them to enhance PR research and build compelling campaigns. Defining a PR Survey A PR survey is a type of market research specifically designed to inform public relations efforts. The goal is to collect feedback from a carefully chosen group of participants—often referred to as the respondents to your consumer survey—to learn about their opinions, behaviors, and preferences. The data gathered then becomes a powerful tool for shaping story angles, crafting brand narratives, and building relationships with media outlets. Here are common use cases of organizations employing PR surveys: Market Research Foundation: While most surveys aim to provide broad consumer insights, a PR survey focuses on questions that generate newsworthy findings and valuable information for storytelling. Media-Friendly Data: A well-executed PR survey produces statistically significant survey results that can be shared through blog posts, press releases, and even mainstream media coverage, including broadcast TV and/or radio. Versatile Applications: Whether you’re announcing a new product, identifying consumer pain... --- ### REAL SENTIMENTS ON ARTIFICIAL INTELLIGENCE ONE YEAR LATER… > In 2023, Atomik Research conducted a survey of 2,004 US adults to uncover their real sentiments on artificial intelligence. - Published: 2024-10-14 - Modified: 2024-10-14 - URL: https://www.atomikresearch.com/real-sentiments-artificial-intelligence-on-one-year-later/ - Categories: Blog Feed, Home Page Feed, Report, Technology, US - Tags: AI, Artificial Intelligence, Atomik Research, Consumer Sentiments, PR Survey In 2023, Atomik Research conducted a survey of 2,004 US adults to uncover their real sentiments on artificial intelligence. One year later, we’ve decided to ask these questions again to gain an updated perspective on this rapidly advancing technology. In 2023, Atomik Research conducted a survey of 2,004 U. S. adults to uncover their real sentiments on artificial intelligence. One year later, we’ve decided to ask these questions again to gain an updated perspective on this rapidly advancing technology.   View the infographic to explore:  The use of generative AI in personal and professional lives  Levels of trust in AI  What aspects of AI give some people “the creeps”  Potential benefits of AI that excite U. S. adults  Click to Download the Infographic --- ### HOLIDAY 2024 PERSPECTIVES: WHAT AND WHO CHANGED SINCE LAST YEAR… SORT OF > Atomik’s guest author provides an overview of noteworthy changes between Atomik’s 2023 holiday survey and this year’s. - Published: 2024-10-10 - Modified: 2024-10-10 - URL: https://www.atomikresearch.com/holiday-2024-perspectives-what-and-who-changed-since-last-year-sort-of/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Report, US - Tags: Atomik Research, Gift Giving, Holiday season, Holiday Shopping, PR Survey Atomik’s guest author provides an overview of noteworthy changes between Atomik’s 2023 holiday survey and this year’s. Atomik’s guest author provides an overview of noteworthy changes between Atomik’s 2023 holiday survey and this year’s. The report will touch on several interesting areas, including:  When holiday shoppers plan to start their shopping effort   What consumers plan to gift and which categories they’re hoping to receive gifts from   Perspectives on holiday travel plans ... and then some  See all of this and more in our new holiday report! DOWNLOAD HERE Click to Download the Infographic --- ### FUNDING THE FOOTBALL FANDOM > Football season has arrived and many Americans anticipate investing lots of time and money in pigskin-related activities over the next few months. - Published: 2024-08-29 - Modified: 2024-08-29 - URL: https://www.atomikresearch.com/funding-the-football-fandom/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Report, Sports, US - Tags: Atomik Research, Football, Football Season, PR Survey Football season has arrived and many Americans anticipate investing lots of time and money in pigskin-related activities over the next few months. SURVEY: MANY U. S. ADULTS ADMIT TO MISSING AN IMPORTANT FAMILY FUNCTION TO INSTEAD WATCH FOOTBALL ON TV Football season has arrived and many Americans anticipate investing lots of time and money in pigskin-related activities over the next few months. A recent online survey conducted by Atomik Research of 1,005 adults throughout the United States uncovers... How many hours per week do U. S. adults anticipate watching college or professional football on TV in the fall? How much money do U. S. adults expect to spend on tickets, food, travel and merchandise associated with football? How many U. S. adults pay for a subscription to a streaming service specifically to watch the action on the gridiron? How many U. S. adults admit to missing an important family function to instead watch football on TV? CLICK ON THE INFOGRAPHIC TO FIND OUT ALL OF THIS AND MORE! Click to Download the Infographic --- ### Atomik Research Launches Omnibus, Increasing Survey Options for Client-Partners > Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus. - Published: 2024-07-30 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/atomik-research-launches-omnibus-increasing-survey-options-for-client-partners/ - Categories: Blog Feed, Home Page Feed, Intelligence, US - Tags: Atomik Research, Market Research, PR Survey, Survey Options Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus. This addition to its roster of survey options provides clients with increased flexibility for their insights needs. The new survey offering adds even more flexibility for marketers’ insights needs Atomik Research U. S. , the full-service creative market research company within 4media group, today launches the Atomik Omnibus. This addition to its roster of survey options provides clients with increased flexibility for their insights needs. Unlike some omnibus offerings, the entry point for the Atomik Omnibus starts with one question at a nominal cost. “There are times when our client-partners only need to field a few questions, and the Atomik Omnibus provides that solution while still offering reliable, mediagenic data and actionable insights rooted in best practices in research that we’re known for,” said Alex Hinojosa, Executive Vice President (EVP) of Integrated Services at 4media group. “The option to field a single question or up to four ─ with pricing that decreases with more questions ─ adds flexibility for our client-partners in right sizing their insights needs when budgets are tight. ” Participation in the Atomik Omnibus is easy and streamlined. After connecting with their client relations contact to secure inclusion, client-partners simply provide their questions with corresponding responses to Atomik’s team of researchers. Consultation on questions is then provided to ensure best-practice research compliance, ensuring reliable data results. Following the brief fielding of the online survey to 1,000 U. S. adults aged 18 and up, Atomik provides each client-partner’s results, accompanied by methodology details in an Excel/CSV, SPSS or SAS file, depending on needs. “One important aspect of the... --- ### Summer Glow – Let’s Go! > With warmer weather here, Atomik Research wanted to explore how adults in the U.S. approach health and skincare when summer arrives. - Published: 2024-07-23 - Modified: 2024-07-23 - URL: https://www.atomikresearch.com/summer-glow-lets-go/ - Categories: Blog Feed, Health & Beauty, Home Page Feed, Lifestyle, Report, US - Tags: Atomik Research, health, PR Survey, Skincare With warmer weather here, Atomik Research wanted to explore how adults in the U.S. approach health and skincare when summer arrives. Our latest report shares new insights on how people are approaching health and skincare right now. With warmer weather here, Atomik Research wanted to explore how adults in the U. S. approach health and skincare when summer arrives. Our latest report shares new insights on how people are approaching health and skincare right now. Here’s a few teasers from the full report: Warmer weather makes it easier for people to exercise more frequently. Find out what consumers are doing to slim down this summer. Many agree that the outdoor season doesn’t officially start until they experience their first sunburn. Download our report to uncover more insights into America’s approach to health and skincare during the warmer months! DOWNLOAD THE REPORT HERE. If you haven’t already, be sure to check out the other reports in this series... PARENTS SENTIMENTS ON OUTDOOR SEASON REPORT OUTDOOR FUNDING REPORT Click to Download the Report --- ### (R)EVOLUTIONAL PERSPECTIVES ON INFLUENCER MARKETING  > There’s absolutely no doubt that influencer marketing is a powerful way to connect consumers with brands, but its evolution has remained stymied by continued treatment as an add on, much in the same way social media had been once upon a time. - Published: 2024-07-18 - Modified: 2024-07-18 - URL: https://www.atomikresearch.com/revolutional-perspectives-on-influencer-marketing/ - Categories: Blog Feed, Home Page Feed, Tips & Industry News, US - Tags: Atomik Research, Influencer Marketing, PR Survey, Social media behaviors There’s absolutely no doubt that influencer marketing is a powerful way to connect consumers with brands, but its evolution has remained stymied by continued treatment as an add on, much in the same way social media had been once upon a time. There’s absolutely no doubt that influencer marketing is a powerful way to connect consumers with brands, but its evolution has remained stymied by continued treatment as an add on, much in the same way social media had been once upon a time. While many disruptor and forward-thinking brands have led with influencer campaigns and have had great success, some legacy brands have yet to leverage it in meaningful ways. To help marketers lean in and make the case for influencer marketing as a centerpiece in communications strategies, Atomik Research, in partnership with its sister brand Dynamik Influence, dug into understanding consumers’ perceptions, attitudes, behaviors and beliefs surrounding influencer marketing. Here are just a few highlights you’ll find in this report: We examine the functional element of social media behaviors and how those can inform influencer marketing strategies We’ll shed some light on consumers’ perspectives on the credibility of influencers and the impact they have on action Along the way, we’ll share generational nuances, some of which may surprise you There’s so much more! Download our report to get all the details. GET FULL ACCESS TO THE REPORT HERE. Get Full Access to the Report! --- ### The WHO, WHAT, WHERE, WHY and HOW of Healthcare Communications > In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. Effective communications ensure that individuals are well-informed, engaged, and active participants in their health decisions and management and help facilitate a more collaborative and productive dialogue between consumers, patients and healthcare professionals. - Published: 2024-06-17 - Modified: 2025-02-19 - URL: https://www.atomikresearch.com/the-who-what-where-why-and-how-of-healthcare-communications/ - Categories: Blog Feed, Health & Beauty, Home Page Feed, Report, US - Tags: Atomik Research, Healthcare, Healthcare Communications, PR Survey In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. In an era where massive amounts of medical and health-related information are at our fingertips, healthcare communications play a crucial role in empowering general health consumers and patients. Effective communications ensure that individuals are well-informed, engaged, and active participants in their health decisions and management and help facilitate a more collaborative and productive dialogue between consumers, patients and healthcare professionals. This first report in a series of Atomik’s Healthcare Communications Perspectives is based on the recent survey conducted by Atomik Research and offers insights and some practical guidance for communications professionals by delving deeper into: U. S. adults’ sentiment around health activation, management and decision making How they can use the power of information to support them throughout their health journey What can be done to help them navigate the information and communications clutter Download the report to learn more about this research, key data points and takeaways. DOWNLOAD THE REPORT HERE. Click on this link to watch a LinkedIn Live Event from May 14, 2024, where the Atomik team discussed the initial findings from this research. Click to Download the Report --- ### BEACHES, SPORTS & HITTING THE ROAD: PARENTS’ SENTIMENTS ON OUTDOOR SEASON > Warmer weather has arrived (for most of us), spring has sprung (for all of us), and as temperatures climb, parents (some of us) have started thinking about their family plans – and costs – for the season. - Published: 2024-04-04 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/beaches-sports-hitting-the-road-parents-sentiments-on-outdoor-season/ - Categories: Blog Feed, Home Page Feed, Lifestyle, US - Tags: Atomik Research, Outdoor Season, Parents, PR Survey Warmer weather has arrived (for most of us), Spring has sprung (for all of us) and as temperatures climb, parents (some of us) have started thinking about their family plans – and costs – for the season. Warmer weather has arrived (for most of us), spring has sprung (for all of us), and as temperatures climb, parents (some of us) have started thinking about their family plans – and costs – for the season. In our latest report, Atomik looks at parents’ sentiments on the “what” and “how” behind all that family fun with a focus on... · What parents have planned for warm weather family fun as well as their thoughts on what the kids will be doing to occupy themselves · What parents think of taking a break from the kids and what they’ll spend to accomplish that goal · How all that warm weather family road tripping and activities impact the family ride and wallet Download our report to get the specifics about parents’ plans for family fun in the sun! DOWNLOAD THE REPORT HERE. If you haven’t already, be sure to check out our first report of this warm weather insights series... OUTDOOR FUNDING REPORT Click to Download the Report --- ### Outdoor FUNding Report > With warmer temperatures ahead, many Americans will be spending more time outside in the coming months. In our latest report, Atomik looks at our sentiments on outdoor season with a focus on - Published: 2024-03-19 - Modified: 2024-04-04 - URL: https://www.atomikresearch.com/outdoor-funding-report/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Media & Entertainment, US - Tags: Atomik Research, Consumer Behavior, Outdoor Season, PR Survey, Tax Season With warmer temperatures ahead, many Americans will be spending more time outside in the coming months. In our latest report, Atomik looks at our sentiments on outdoor season with a focus on With warmer temperatures ahead, many Americans will be spending more time outside in the coming months.   In our latest report, Atomik looks at our sentiments on outdoor season with a focus on... The connection between being outside and happiness How we are spending our tax refunds Our plans to spend on outdoor activities and much more Download to learn more about what getting outside means for us and our wallets! DOWNLOAD THE REPORT HERE. If you haven’t already, be sure to check out more from our warm weather insights series... BEACHES, SPORTS & HITTING THE ROAD: PARENTS’ SENTIMENTS ON OUTDOOR SEASON Click to Download the Report --- ### 2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS > The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold. - Published: 2024-02-21 - Modified: 2024-07-18 - URL: https://www.atomikresearch.com/2024-comparative-a-social-media-classic-still-wins/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Media & Entertainment, Report, US - Tags: Atomik Research, PR Survey, Social Media, Social Media apps The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold. The social media landscape remains a fast-changing place where old channels fight for followers while new channels fight for a foothold. With that blistering pace in mind, why wait an entire year for a follow up? In the third of Atomik’s 2024 Comparatives, we examine social media preferences today as compared to our July 2023 survey of U. S. adult consumers. In this latest report, we explore:  The importance to U. S. adult consumers of the social media apps they have on their phones – and what they’re willing to give up if they had to choose  The most present and most-used social media apps on U. S. adult consumers’ phones and generational differences – you may be surprised! – and which social media app they’d give up if they had to give up one   Where social media channels fall in terms of preferred ways – including in-store and other digital channels – to engage with brands/products/services and what that could mean for marketers  Find out more by DOWLOADING THE FULL REPORT HERE. Be sure to check out the other reports in the series if you haven’t already: 2024 Comparative: Will Consumers Spend or Spin? 2024 Comparative: Mental Health, Sleep and Satisfaction. Click to Download the Report --- ### 2024 COMPARATIVE: MENTAL HEALTH, SLEEP AND SATISFACTION > Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play in it, remains top-of-mind for many consumers, brands and marketers. - Published: 2024-02-19 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/2024-comparative-mental-health-sleep-and-satisfaction/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Report, US - Tags: Atomik Research, Mental Health, PR Survey, Satisfaction, Sleep Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play... Mental health has moved from being largely misinterpreted by consumers to embraced by them. Its impact on overall health and wellness, including the role sleep and a healthy sex life play in it, remains top-of-mind for many consumers, brands and marketers. To get a sense of where U. S. consumers’ minds are now, Atomik followed up last year’s survey with another and we’ve got the answers. In the second of three 2024 Comparatives, we explore: Consumers’ perspective on the state of their mental health and what they’re doing to manage it Who is and who isn’t getting enough sleep and what factors may be interfering with catching enough Z’s as compared to a year ago And we’ll take a brief look at where things stand regarding U. S. adults’ satisfaction with their sex life. Find out more by DOWNLOADING THE FULL REPORT HERE. Be sure to check out the other reports in the series if you haven’t already: 2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN? 2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS. Click to Download the Report --- ### 2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN? > As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too? - Published: 2024-02-19 - Modified: 2025-02-19 - URL: https://www.atomikresearch.com/2024-comparative-will-consumers-spend-or-spin/ - Categories: Blog Feed, Finance, Home Page Feed, Media & Entertainment, US - Tags: Atomik Research, Broadcast Radio, Broadcast television, consumers’ behaviors, PR Surveys As the U.S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U.S. consumers’ mindset become more positive too? As the U. S. economy moves in a more positive direction, despite the continued pressure of inflationary prices, have U. S. consumers’ mindset become more positive too? That’s the focus of Atomik’s latest report – one in a series that provides “then and now” perspectives between 2024 and 2023 across different topics important to brands and marketers. In this report in the series, we explore: Changes in economic perspectives among U. S. consumers over the last year on how the economy is doing and what their personal economic prospects might be over the next year We’ll take a look at specific spending categories and shifts in mindset about those, which could suggest some reprioritizing for some consumers Finally, we’ll provide some thought starters on what the changes can mean for brands and marketers Find out more by DOWNLOADING THE REPORT HERE. Be sure to check out the other reports in the series if you haven’t already: 2024 COMPARATIVE: MENTAL HEALTH, SLEEP AND SATISFACTION2024 COMPARATIVE: WILL CONSUMERS SPEND OR SPIN? 2024 COMPARATIVE: A SOCIAL MEDIA CLASSIC STILL WINS. Click to Download the Report --- ### BROADCAST: THE ORIGINAL INFLUENCE > Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news and local radio, those two have an important role to play for brands and marketers. So, tune in and listen up! We’ve got some things to share. - Published: 2024-02-06 - Modified: 2025-02-25 - URL: https://www.atomikresearch.com/broadcast-the-original-influence/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Media & Entertainment, US - Tags: Atomik Research, Broadcast Radio, Broadcast television, consumers’ behaviors, PR Surveys Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news Broadcast television and radio represent two of the original media – newspapers came first, of course – and when it comes to local television news and local radio, those two have an important role to play for brands and marketers. So, tune in and listen up! We’ve got some things to share. In this report, we explore: How local TV news and local radio impacts U. S. consumers’ behaviors Which important audiences prefer local TV news and local radio Finally, we’ll provide some thought starters on what the changes can mean for brands and marketers Get all the details by DOWNLOADING THE REPORT HERE. Click to Download the Report --- ### SPENDING. GIFTING. GIVING. TRAVELING. CELEBRATING! 2023 Holiday Season Perspectives > No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers in wrapping the year up in the black. Atomik’s latest report sheds some light – twinkling lights possibly – on U.S. consumers’ plans for the 2023 holiday season in gifting, giving, traveling and more. Here are a few among the many presents you’ll find in our 2023 Holiday Season - Published: 2023-10-16 - Modified: 2025-02-25 - URL: https://www.atomikresearch.com/spending-gifting-giving-traveling-celebrating-2023-holiday-season-perspectives/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Retail, US - Tags: Atomik Research, Consumer Spending, Holiday season, PR Surveys No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers No matter the celebration, autumn and winter represent the most festive time of year. It also marks the final quarter for many brands and retailers in wrapping the year up in the black. Atomik’s latest report sheds some light – twinkling lights possibly – on U. S. consumers’ plans for the 2023 holiday season in gifting, giving, traveling and more. Here are a few among the many presents you’ll find in our 2023 Holiday Season Perspectives report: We’re betting you’ll be interested in this: holiday gift giving by categories, including gifting on vices like alcohol and gambling/sports betting. Just in time for the holidays: student loan payments return. See what some consumers say about this key disruptor to holiday season plans. Could there be a new holiday tradition forming? Some consumers are currently considering a travel experience as an annual holiday tradition. Find out who. Learn more about these holiday season perspectives and then some by DOWNLOADING THE REPORT HERE. Click to Download the Report --- ### MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE - Published: 2023-09-12 - Modified: 2023-09-12 - URL: https://www.atomikresearch.com/more-than-half-of-u-s-consumers-watch-tv-news-and-read-news-online/ - Categories: Blog Feed, Media & Entertainment, Technology, Tips & Industry News - Tags: Atomik Research, Consumer Tendencies, Online News, PR Surveys Media is changing, but despite a decline in newspapers, U. S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume their news for current events. Here’s how the data stacked up: • 58% of respondents watch network TV • 57% of respondents read online news sites • 49% of respondents stream news on TV • 31% of respondents read newspapers Breaking down the numbers further, men and women both prefer to get their news from TV and online sources. Six out of 10 men and half of women watch TV news and read news online. Looking at different age groups, Millennials (born 1982-1994) consume the most earned media in every major category except traditional television. They read online newspapers at 65%, stream television at 61%, listen to radio at 44% and podcasts at 38%. Surprisingly, Millenials also outnumbered all generations (including their grandparents) in reading traditional newspapers, 40% versus 35% in the Silent Generation (born 1928-1945). Another fascinating trend when comparing generations, is how closely Gen “Z” (born 1997 – 2013) resembles their parents in Gen “X” (born 1965-1980). Half of both groups surveyed read online news sites and stream TV online. Baby Boomers (born 1946-1964) lead the charge with traditional television, with 72% tuning in, but they still go online, with half reading online news sites. Looking for more ways to reach your audience across all demographics? Learn more about our broadcast PR solutions, including Insights-Driven Broadcast. 4media group’s in-house Insights... --- ### Real Sentiments on Artificial Intelligence - Published: 2023-08-16 - Modified: 2024-02-19 - URL: https://www.atomikresearch.com/real-sentiments-on-artificial-intelligence/ - Categories: Blog Feed, Home Page Feed, Technology - Tags: Artificial Intelligence, Atomik Research, PR Surveys Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence. Humanity has long been entertained, curious, excited and even frightened by the possibilities that lie ahead with artificial intelligence. Nowadays some people use AI for personal therapy or to find romantic relationships, while others are in a constant state of fear of being replaced at their job by a robot. Are we living in a real-life sci-fi thriller, or is that a far-fetched scenario that we needn’t be worried about, thanks to the ways AI makes our lives better?     With so many unanswered questions, Atomik Research conducted a survey of 2,004 U. S. adults to find out how they feel about this rapidly advancing technology. In our report, we explore:   Levels of trust and familiarity with AI  How confident U. S. adults feel about being able to interact with and explain AI to others  How likely people are to engage with generative AI and how it’s being leveraged in both personal and professional lives  Overall awareness, concerns, fears and excitement people feel about AI for the future  Find out the Real Sentiments on Artificial Intelligence by DOWNLOADING OUR REPORT HERE. Click to Download the Report --- ### THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED > As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every dollar budgeted, you leverage a solid strategy that guides your communications effort. But what’s guiding your strategy? Gut instinct? Or do you use insights rooted in great data? - Published: 2023-08-01 - Modified: 2024-03-07 - URL: https://www.atomikresearch.com/the-path-to-better-broadcast-pr-project-outcomes-just-got-cleared/ - Categories: Blog Feed, Featured, Home Sidebar Feed, Media & Entertainment, Technology, US - Tags: Atomik Research, Insights maps, Media Scans, Media selection, PR Surveys As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every... By Keith Warden, VP of Insights & Analytics, Atomik Research, a part of 4media group As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every dollar budgeted, you leverage a solid strategy that guides your communications effort. But what’s guiding your strategy? Gut instinct? Or do you use insights rooted in great data? Insights can serve as the compass for your strategy, guiding you in where to turn, when to pivot, how to flex your message and where new targets may be – just to name a few functions. So, if insights represent the compass, then data is the needle on that compass. The way to better success with broadcast PR projects is here with Insights-Driven Broadcast from 4media group. Satellite Media Tours (SMTs), Radio Media Tours (RMTs) and Audio News Releases (ANRs) represent essential public relations and communications tactics for efficiently securing coverage, reaching key audiences and driving brand impact. 4media group and its in-house Insights and Analytics division, Atomik Research, now offer a new solution to sharpen broadcast PR projects strategies with Insights-Driven Broadcast (I-DB). THE WAYPOINT FOR SUCCESS: I-DB EXPLAINED I-DB helps ensure you’re reaching the right audiences with new and relevant data-driven brand stories. The approach leverages three elements that help maximize your tactical broadcast executions:[vc_row el_ css=". vc_custom_1689347480328{background-position: center ! important;background-repeat:... --- ### SURVEY: THE PARENTAL SUMMER STRUGGLE IS REAL > Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them yearning for back-to-school season. - Published: 2023-07-21 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/survey-the-parental-summer-struggle-is-real/ - Categories: Blog Feed, Featured, Home & Family, Home Page Feed, Lifestyle, US - Tags: Atomik Research, PR Survey, Summer Parenting Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them IS SUMMER TOO MUCH FOR PARENTS? Summertime is a fun time for kids, but the reality for many parents is that it presents challenges that stretch budgets, cause stress and have them yearning for back-to-school season. Atomik Research surveyed parents in order to shed some light on the good and the bad regarding the struggles of summer. The following areas and more are explored in this report: How parents address the struggles of keeping their children occupied in constructive ways What impact summer struggles have had on parents' mindsets Some summer favorites of parents And, for brands, what the sweet spot is for parents’ back-to-school shopping, which is kind of a celebratory occasion Read the full report and understand why some parents may be asking, “Is there just too much summer? ” Click to Download the Report --- ### MEDIA SCANS: THE POWER TO ELEVATE STORY ANGLES AND DISCOVER WHITESPACE OPPORTUNITIES FOR BRANDS > This is where Media Scans conducted by Atomik Research come in. Whether it’s to inform a PR survey approach or used to quickly pinpoint new opportunities for sharing a brand’s message, Media Scans offer a fast and cost-effective way to shape strategies and even boost the ROI of communications efforts. - Published: 2023-07-14 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/media-scans-the-power-to-elevate-story-angles-and-discover-whitespace-opportunities-for-brands/ - Categories: Blog Feed, Featured, Home Sidebar Feed, Media & Entertainment, Technology, US - Tags: Atomik Research, Insights, Media Scans, PR Surveys The media landscape is completely cluttered and only getting more so. That’s not a profound statement nor new information. However, to be seen and heard... %3Cp%3EBy%20Keith%20Warden%2C%20VP%20of%20Insights%20%26%20Analytics%2C%20Atomik%20Research%20-%20US%20%3C%2Fp%3E%0A%0A%3Cp%3E%0A%20%20%20%20The%20media%20landscape%20is%20completely%20cluttered%20and%20only%20getting%20more%20so.%20That%E2%80%99s%20not%20a%20profound%20statement%20nor%20new%20information.%20However%2C%20to%20be%20seen%20and%20heard%20amongst%20all%20those%20voices%2C%20messages%2C%20channels%20and%20%E2%80%93%20of%20course%20%E2%80%93%20the%20never-ending%20noise%2C%20new%20information%20is%20exactly%20what%E2%80%99s%20needed.%20This%20is%20where%20Media%20Scans%20conducted%20by%20Atomik%20Research%20come%20in.%20Whether%20it%E2%80%99s%20to%20inform%20a%20PR%20survey%20approach%20or%20used%20to%20quickly%20pinpoint%20new%20opportunities%20for%20sharing%20a%20brand%E2%80%99s%20message%2C%20Media%20Scans%20offer%20a%20fast%20and%20cost-effective%20way%20to%20shape%20strategies%20and%20even%20boost%20the%20ROI%20of%20communications%20efforts.%20%0A%3C%2Fp%3E%20%0A%0A%20%0A%0A%3Ch3%3EGROUND%20LEVEL%3A%20MEDIA%20SCANS%20DEFINED%3C%2Fh3%3E%20%0A%0A%3Cp%3EIn%20simple%20terms%2C%20a%20Media%20Scan%20is%20a%20snapshot%20analysis%20of%20a%20topic%E2%80%99s%20presence%20within%20news%20and%20other%20sharable%20media%20over%20a%2090-day%20period.%20Everything%20in%20a%20Media%20Scan%20unfolds%20from%20topic%20criteria%20solely.%20The%20analysis%20focuses%20on%20the%20context%20of%20content%20on%20the%20topics%20first%20and%20then%20the%20volume%2C%20outlets%20and%20influential%20voices%20surrounding%20a%20topic%20to%20uncover%20whitespace%20opportunities%20for%20a%20brand%E2%80%99s%20existing%20message%20or%2C%20in%20some%20cases%2C%20know%20when%20to%20pivot%20away%20from%20that%20message%20into%20completely%20new%20territory.%20Further%20dialing%20in%20of%20the%20focus%20of%20the%20analysis%20depends%20on%20the%20application%20of%20the%20insights%2C%20which%20fall%20into%20two%20core%20areas%3A%3C%2Fp%3E%0A%0A%20%3Cul%3E%0A%20%20%20%20%3Cli%3E%3Cstrong%3EPowering%20PR%20Surveys%3A%3C%2Fstrong%3E%20At%20Atomik%20Research%20US%2C%20Media%20Scans%20are%20included%20as%20a%20standard%20part%20of%20all%20%3Ca%20href%3D%22https%3A%2F%2Fwww.atomikresearch.com%2Fpr-surveys%2F%22%3EPR%20surveys%3C%2Fa%3E.%20Those%20surveys%20help%20to%20provide%20mediagenic%20headlines%20that%20get%20people%E2%80%99s%20attention%20and%20get%20brands%20noticed%20%28remember%20that%20cluttered%20media%20landscape%3F%29.%20Media%20Scans%20provide%20the%20actionable%20insights%20upfront%20that%20can%20shape%20%E2%80%93%20or%20reshape%2C%20in%20many%20cases%20%E2%80%93%20survey%20strategies%20by%20pinpointing%20and%20understanding%20what%20surveys%20on%20the%20topic%20have%20been%20in%20the%20media%20within%20the%20last%2090%20days%2C%20who%20the%20brands%20were%20behind%20those%20surveys%2C%20and%20how%20those%20surveys%20were%20covered%20by%20the%20media.%20The%20core%20distinction%20for%20PR%20survey%20insights%20purposes%20is%20that%20the%20topic%20has%20a%20specific%20focus%20on%20surveys%20on%20that%20topic%20and%20does%20not%20include%20specific%20brands%20and%20other%20details%20outside%20of%20the%20topic%20search%20criteria.%20Including%20such%20can%20filter%20out%20relevant%20data%20inadvertently.%20%3C%2Fli%3E%0A%20%20%20%20%3Cli%3E%3Cp%3E%3Cstrong%3EStandalone%20Media%20Scans%3A%3C%2Fstrong%3E%20These%20Media%20Scans%20focus%20on%20a%20topic%20but%20that%E2%80%99s%20not%20specifically%20zeroing%20in%20on%20its%20inclusion%20in%20surveys.%20In%20this%20instance%2C%20scans%20can%20also%20include%20specific%20brands%20and%20products%20to%20understand%20the%20context%20of%20those%20within%20the%20broader%20topic%20more%20distinctly.%20Standalone%20Media%20Scans%20serve%20to%20inform%20an%20overall%20media%20outreach%20strategy%20that%E2%80%99s%20not%20PR%20survey%20results%20driven.%20The%20analysis%20leverages%20the%2090-day%20retrospective%20to%20form%20a%20perspective%20based%20on%20the%20most%20recent%20information%20in%20news%20and%20other%20sharable%20media.%20These%20scans%20also%20offer%20insights%20into%20whitespace%20opportunities%20%E2%80%93%20or%20if%20pivoting%2C%20current%20messaging%20may%20be%20necessary%20to%20optimize%20a%20brand%E2%80%99s%20impact.%3C%2Fp%3E%20%20%0A%0A%3Cp%3EStandalone%20Media%20Scans%20can%20be%20added%20to%20any%20media%20tactic%2C%20such%20as%20%3Ca%20href%3D%22https%3A%2F%2Fwww.4media-group.com%2Fblog%2Fcommunications%2Fsatellite-media-tour-smt%2F%22%3Esatellite%20media%20tours%3C%2Fa%3E%2C%20to%20laser%20focus%20strategies.%20This%20type%20of%20Media%20Scan%20is%20also%20similar%20to%20a%20%3Ca%20href%3D%22https%3A%2F%2Fwww.atomikresearch.com%2Finsights-analytics%2F%22%3EMedia%20Landscape%20Analysis%3C%2Fa%3E%2C%20which%20covers%20a%20longer%20time%20period%20%E2%80%93%20generally%20six-%20to%2012-month%20retrospective%20%E2%80%93%20that%20typically%20includes%20significantly%20more%20data%20to%20be%20analyzed%2C%20resulting%20in%20longer%20but%20necessary%20turnaround%20times.%20A%20Media%20Landscape%20Analysis%20is%20also%20more%20suitable%20for%20gaining%20insights%20into%20a%20topic%27s%20historical%20evolution%20in%20the%20media%20over%20the%20span%20of%20time%20of%20the%20analysis.%20Standalone%20Media%20Scans%20can%20show%20spikes%20in%20volume%20during%20the%2090-day%20period%2C%20but%20historical%20perspectives%20on%20a%20topic%27s%20evolution%20are%20not%20the%20inherent%20goal%20of%20Media%20Scans.%3C%2Fp%3E%20%20%3C%2Fli%3E%0A%20%3C%2Ful%3E%0A%0A%3Ch3%3ERISING%20TO%20THE%20TOP%3A%20BENEFITS%20OF%20MEDIA%20SCANS%3C%2Fh3%3E%0A%0A%3Cp%3EAt%20its%20core%2C%20the%20top-level%20purpose%20of%20a%20Media%20Scan%20centers%20on%20securing%20directional%20intelligence.%20The%20benefits%20of%20Media%20Scans%20stem%20from%20achieving%20that%20knowledge%2C%20which%20ultimately%20helps%20ensure%20improved%20ROI%20on%20every%20communications%20dollar%20invested%20in%20the%20effort.%20Three%20essential%20benefits%20stem%20from%20Media%20Scans%2C%20whether%20the%20use%20is%20for%20PR%20surveys%20or%20for%20informing%20other%20communications%20strategies%3A%20%3C%2Fp%3E%20%0A%0A%3Cul%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3EAdjusting%20the%20angle%3A%3C%2Fstrong%3E%20Media%20Scans%20provide%20insights%20that%20help%20marketers%20shape%20messages%20and%20supporting%20narratives%20to%20find%20the%20nuances%20that%20connect%20better%20with%20intended%20audiences.%20Media%20Scans%20represent%20an%20efficient%20and%20effective%20way%20to%20uncover%20a%20new%20story%20angle%20related%20to%20the%20topic%20of%20interest%2C%20but%20that%20same%20actionable%20insights%20approach%20can%20be%20applied%20to%20current%20messages%20and%20story%20angles%20to%20further%20refine%20them%20or%20pivot%20in%20order%20to%20ensure%20the%20best%20return%20on%20the%20communications%20effort.%20The%20added%20speed%20to%20insights%20means%20that%2C%20when%20necessary%2C%20Media%20Scans%20can%20inform%20and%20reshape%20story%20angles%20the%20same%20day%20media%20relations%20were%20slated%20to%20start.%20That%20quick%20data-driven%20adjustment%20improves%20the%20chances%20of%20stories%20landing.%20%E2%80%9CBest%20guess%E2%80%9D%20is%20not%20a%20good%20investment.%0A%20%20%20%20%3C%2Fli%3E%20%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3EFinding%20the%20whitespace%3A%3C%2Fstrong%3E%20If%20every%20brand%20is%20talking%20about%20the%20same%20thing%2C%20then%20none%20are%20saying%20anything%20new%2C%20which%20is%20a%20fast%20track%20to%2C%20%E2%80%9CWe%20can%E2%80%99t%20hear%20you%2C%E2%80%9D%20regarding%20your%20audience.%20Media%20Scans%20find%20that%20whitespace%20amongst%20all%20the%20chatter%2C%20allowing%20a%20brand%20to%20claim%20it%20and%20create%20an%20adjacent%20new%20narrative%20that%20becomes%20attributable%20to%20it%20and%20own%20the%20conversation%20derived%20from%20it.%20This%20is%20especially%20appealing%20for%20thought%20leadership%20efforts.%20%0A%20%20%20%20%3C%2Fli%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3EEnhancing%20the%20mediagenic%3A%3C%2Fstrong%3E%20Angles%20and%20whitespace%20can%20be%20found%20with%20Media%20Scans%20in%20general%2C%20but%20Media%20Scans%20within%20PR%20survey%20projects%20go%20one%20step%20further.%20PR%20surveys%20help%20to%20create%20newsworthy%20headlines%20that%20help%20a%20brand%20be%20seen%20and%20heard.%20By%20providing%20actionable%20insights%20to%20PR%20survey%20approaches%2C%20Media%20Scans%20aid%20in%20refining%20survey%20questionnaires%20that%20lead%20to%20those%20headlines%20while%20also%20avoiding%20repeating%20recently%20covered%20data%20points%20from%20similar%20surveys%20that%20other%20brands%20pushed%20to%20the%20media.%20This%20further%20strengthens%20the%20mediagenic%20nature%20of%20the%20entire%20story%2C%20making%20it%20even%20more%20attractive%20to%20the%20media%20and%20improving%20earned%20pick%20up.%20%0A%20%20%20%20%3C%2Fli%3E%0A%3C%2Ful%3E%0A%0A%3Ch3%3ETAKE%20IT%20TO%20THE%20NEXT%20LEVEL%3A%20WHAT%20TO%20KNOW%20ABOUT%20MEDIA%20SCANS%3C%2Fh3%3E%0A%0A%3Cp%3ENuances%20exist%20based%20on%20the%20purpose%2C%20but%20Atomik%E2%80%99s%20Media%20Scans%20share%20primarily%20the%20same%20characteristics%2C%20whether%20as%20a%20standard%20part%20of%20PR%20surveys%20or%20as%20a%20standalone%20option%3A%3C%2Fp%3E%20%0A%0A%20%3Cul%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3E90-day%20retrospective%20is%20standard%3A%3C%2Fstrong%3E%20Each%20Media%20Scan%20leverages%20news%20and%20sharable%20media%20data%20from%20a%2090-day%20period%20prior%20to%20the%20date%20of%20analysis%2C%20except%20when%20Media%20Scans%20are%20part%20of%20a%20services%20package%20with%20differing%20parameters.%20This%20standard%2090-day%20retrospective%20helps%20home%20in%20on%20recent%20news%20and%20sharable%20content.%20Afterall%2C%20there%20are%202%2C160%20hours%20in%20news%20cycles%20over%20that%20period%2C%20and%20news%20ages%20fast.%20%0A%20%20%20%20%3C%2Fli%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3ETopic-centric%20focus%20is%20the%20norm%3A%3C%2Fstrong%3E%20Media%20Scans%20are%20driven%20by%20the%20topic%2C%20not%20the%20brands%20and%2For%20influential%20voices%20chattering.%20However%2C%20those%20insights%20arise%20from%20the%20topic-centric%20analysis.%20Keeping%20the%20focus%20on%20the%20topic%20allows%20the%20analyst%20to%20uncover%20connective%20and%20adjacent%20subtopics%20that%20could%20otherwise%20be%20filtered%20out%20if%20the%20search%20criteria%20includes%20brands%2C%20influential%20voices%20and%20other%20non-topic%20criteria.%20Media%20Scans%20external%20of%20PR%20surveys%20can%20include%20brands%20and%20other%20criteria%20in%20search%20details%20so%20long%20as%20the%20goal%20of%20the%20research%20is%20to%20understand%20the%20topic%20within%20the%20specific%20confines%20and%20context%20of%20those%20criteria.%20Within%20PR%20survey%20projects%2C%20Media%20Scans%20focus%20on%20understanding%20any%20topic-related%20surveys%20within%20the%20scan%E2%80%99s%20time%20period.%20%0A%20%20%20%20%3C%2Fli%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3EShort%20turnaround%20time%3A%3C%2Fstrong%3E%20Media%20Scans%20within%20a%20PR%20survey%20project%20require%20a%20turnaround%20time%20of%202-3%20business%20days%20for%20best%20outcomes.%20However%2C%20standalone%20Media%20Scans%20can%20have%20turnaround%20times%20of%20one%20business%20day%20or%20less%2C%20but%20to%20accomplish%20such%2C%20those%20scans%20require%20an%20even%20more%20refined%20topic-specific%20focus.%0A%20%20%20%20%3C%2Fli%3E%0A%20%20%20%20%3Cli%3E%0A%20%20%20%20%20%20%20%20%3Cstrong%3EActionable%20and%20sharable%20deliverable%3A%3C%2Fstrong%3E%20Results%20from%20every%20Media%20Scan%20are%20provided%20in%20a%20single-page%20summary%20with%20observations%20and%20recommendations%2C%20whitespace%20discoveries%20and%20links%20to%20content%20examples%20specific%20to%20the%20scan%E2%80%99s%20intended%20end-use.%20Top-level%20data%20points%20on%20volume%20are%20also%20provided.%20The%20one-pager%20is%20provided%20in%20a%20presentation%20slide%20format%20as%20a%20PDF%20with%20active%20links%20included.%20Request%20a%20report%20example%20%3Ca%20href%3D%22https%3A%2F%2Fwww.atomikresearch.com%2Fcontact%2F%22%3Ehere%3C%2Fa%3E.%0A%20%20%20%20%3C%2Fli%3E%0A%20%3C%2Ful%3E%0A%0A%0A%3Ch3%3EESCALATE%20COMMUNICATIONS%20INSIGHTS%3A%20WHERE%20TO%20START%20WITH%20MEDIA%20SCANS%3C%2Fh3%3E%20%0A%0A%3Cp%3ETo%20request%20an%20example%20of%20a%20Media%20Scan%20report%2C%20%3Ca%20href%3D%22https%3A%2F%2Fwww.atomikresearch.com%2Fcontact%2F%22%3Econtact%20us%3C%2Fa%3E.%20To%20learn%20more%20about%20PR%20surveys%20and%20the%20Media%20Scans%20within%20those%20or%20to%20add%20standalone%20Media%20Scans%20to%20other%20communications%20tactics%2C%20contact%20your%20current%204media%20group%20account%20representative%20or%20%3Ca%20href%3D%22https%3A%2F%2Fwww.atomikresearch.com%2Fcontact%2F%22%3Econtact%20us%3C%2Fa%3E%20to%20learn%20about%20other%20communications-strategy-focused%20services%20from%20Atomik%20Research.%3C%2Fp%3E --- ### SUMMER FAST FASHION SPENDING STUDY > Summer is America’s favorite time to splurge: Whether stocking up on new swimsuits or coordinating camera-ready outfits for their vacations, summer has become a season-long shopping spree for some adults. - Published: 2023-07-10 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/summer-fast-fashion-spending-study/ - Categories: Blog Feed, Home Page Feed, Lifestyle, US - Tags: Atomik Research, Consumer Spending, PR Survey According to Atomik Research’s online survey of 2,004 adults, a majority of Gen Z and millennials spend more money on clothes during the summer than during 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 Click to Download the Report --- ### THE DOGGIE DAYS OF SUMMER TRAVEL > Dogs and cats who live with millennial human beings are in luck because according to findings from an online survey of 2,004 American adults conducted by Atomik Research, millions of pets are taking their homo sapien housemates on trips this summer. - Published: 2023-07-07 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/the-doggie-days-of-summer-travel/ - Categories: Blog Feed, Home Page Feed, Lifestyle, Travel & Tourism, US - Tags: Atomik Research, Doggy Days, PR Survey, Summer, Vacation Dogs and cats who live with millennial human beings are in luck because according to findings from an online survey of 2,004 American adults conducted 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 Click to View Graphic --- ### Report: The State of the American Fulltime Worker > Since the pandemic, the way in which the American workforce operates has varied with many working from home, at the office or within a hybrid of the two. - Published: 2023-06-22 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/report-the-state-of-the-american-fulltime-worker/ - Categories: Blog Feed, Home Page Feed, Lifestyle, US, Work & Education - Tags: American Worker, Atomik Research, PR Survey, Work Life Balance Atomik Research conducted a survey to determine the state of the American full-time worker to find out about their overall well-being and what could 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 Download Our Report See The Full Survey Data Highlights Here View Survey Results --- ### SURVEY: It’s Official - Mom is the Favorite > Spring brings with it multiple opportunities for gift giving, particularly for Mother’s/Father’s Day and high school/college graduations. At Atomik Research, we were curious about the gift-giving habits of adults in the U.S. around these events, so we surveyed 2,000 Americans. - Published: 2023-05-10 - Modified: 2025-02-19 - URL: https://www.atomikresearch.com/survey-its-official-mom-is-the-favorite/ - Categories: Blog Feed, Home & Family, Home Page Feed, US - Tags: Atomik Research, Mothers Day, PR Survey Spring brings with it multiple opportunities for gift giving, particularly for Mother’s/Father’s Day and high school/college graduations. At Atomik Research 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 --- ### YOUR AGENCY AS YOUR BENCH – PARTNER+ - Published: 2023-05-04 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/your-agency-as-your-bench-partner/ - Categories: Blog Feed, Home Page Feed, Tips & Industry News, US - Tags: 4media group, Atomik Research Prior to joining 4media group 2 ½ years ago, I’d worked at some large corporations. While at Walmart, Michaels, and Kodak, I was a digital marketer By Tom Hoehn, EVP Strategic Communications Prior to joining 4media group 2 ½ years ago, I’d worked at some large corporations. While at Walmart, Michaels, and Kodak, I was a digital marketer and creative communicator working on all elements of business communications like content, e-commerce, community, website design, information architecture, app development, paid media, social media and corporate comms. During that time, I had opportunities to work with all sorts of agencies − large, small, niche, specialized, established and nascent. In each situation, one of the main things I looked for was a trusted partner. After 30 years on the client side, the unique environment of 4media drew me to jump to agency life. Having been where you are in those corporate roles, relationships I was always looking for included: A trusted partner, someone with whom to bounce ideas around Help when staffing levels were not able to flex with demands on our team Creative ideation for breakthrough plans to cut through the clutter Someone who would bring an outside perspective and was not afraid to tell me exactly what they thought. (Ouch! ) Accountability and outcome-based work At 4media group, we have clients that work with us on one-off projects such as satellite media tours and others who have established relationships with us, where we handle all aspects of their integrated communications. Our partner+ experience is staffed by an amazing team of industry veterans I am proud to work alongside. With us on your side, you can expect: A complement... --- ### How Americans Are Putting the Spring Back in Their Step This Spring Break - Published: 2023-03-17 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/how-americans-are-putting-the-spring-back-in-their-step-this-spring-break/ - Categories: Blog Feed, Health & Beauty, Home Page Feed, Lifestyle, Travel & Tourism, US - Tags: Atomik Research, Mental Health, PR Survey, research, Spring Break, Stress March is here: that time of year when many take advantage of spring break for family trips or to spend time with friends. Whether you're seeking to escape March is here: that time of year when many take advantage of spring break for family trips or to spend time with friends. Whether you're seeking to escape from lingering winter weather or just generally care for your mental health, the beach, a boat or basketball brackets all go a long way in putting that spring back in your step. At Atomik Research, we wanted to get a pulse check on how people were feeling about their mental health this spring and if any stressors are impacting their travel vacations this year, so we asked 2,010 adults in the U. S. Unsurprisingly, 65% of respondents say stress is what keeps them awake at night. Yet when it comes to mental health, American adults are generally doing something to feel good/better. In fact, 47% of respondents say they use exercise as a coping mechanism, while 60% use a combination of mood modifying substances: marijuana (20%), alcohol (14%), CBD (12%), homeopathic medications (9%), and psilocybin treatments (5%). Among those who seek professional care, just under a quarter surveyed (22%) seek help from therapists/psychiatrists or utilize antidepressants (23%). Speaking of stress, the economy is certainly not doing anyone any mental health favors. Over half of respondents (55%) think the economy is in poor shape, yet optimistically enough, 45% think things will improve financially over the next 12 months and that they'll be better off next year. Travel plans in 2023 reflect concerns over cost, as just over 4 in 10 people (41%) say they... --- ### Would men swipe right on themselves? - Published: 2023-02-23 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/would-men-swipe-right-on-themselves/ - Categories: Blog Feed, Health & Beauty, Home Page Feed, Lifestyle, Uncategorized, US - Tags: Atomik Research, body image, consumer products, hair removal, men's health, PR Survey, research Ads centered around women and their body image are hardly new, but the last year has seen a surprising rise in A-list male beauty brands. At Atomik Ads centered around women and their body image are hardly new, but the last year has seen a surprising rise in A-list male beauty brands. At Atomik, we were curious to know more about how men feel about themselves and if they share in the body dysmorphia phenomenon, so we asked them*. It turns out men really are into their own looks. In fact, nearly 4 out of 10 men surveyed (38%) admit they go to the gym to maintain their ideal body image, while more than 6 out of 10 (61%) concede they’re not willing to take their shirt off in a public space due to self-consciousness about their physique. When it comes to consumer purchasing, just over 1 in 4 men (27%) are open to wearing concealer to improve their cosmetic appearance, while 63% say they would invest in a skin care routine. If partners have a say − and we know they usually do − products and services for hair removal are top of mind for 60% of women and 69% of men, who responded that they like their partner to have little-to-no hair. There you have it! Beauty products are officially for everyone. At Atomik Research, we find mediagenic headlines with our PR Surveys to help you and your brand stand out in your messaging. *Research Methodology: Atomik Research ran an online survey of more than 2,000 adults in the United States. The margin of error is +/2 percentage points with a confidence level of 95%... . --- ### American Vice: Survey Suggests Social Media Number One Among Americans’ Go-To Vices - Published: 2022-12-15 - Modified: 2024-02-08 - URL: https://www.atomikresearch.com/social-media-number-one-among-americans-vices/ - Categories: Blog Feed, Home Page Feed, Lifestyle - Tags: PR Survey, research, Social Media, survey, Year End Lists End-of-year lists come in all shapes and sizes: best movies and songs, can’t-miss vacation destinations, top trends… but we rarely see personal bests. End-of-year lists come in all shapes and sizes: best movies and songs, can’t-miss vacation destinations, top trends... but we rarely see personal bests. People self-reflect all the time, and often more around the end of a calendar year. Atomik Researchers thought it would be interesting to see how people judge themselves this year versus last in the self-improvement department. Here are the findings: Drinking alcohol remains level or is decreasing among most Americans, with 63% of adults indicating they did not drink more this year than last. In previous years − coinciding with the pandemic − drinking at home had increased. Whether this means Americans are remaining consistent or reducing their alcohol intake, we salute the effort. Cheers! Imbibing habits are not the only way people report feeling like better versions of themselves this year, with 69% disagreeing with the statement, “I am a worse person today than at the end of 2021. ” To drive this point home, when prompted to be honest, 64% of respondents admitted to telling 10 or fewer lies per day in 2022, while 56% claimed 5 lies or fewer per day. When asked their “biggest vice of 2022” — with choices like social media, alcohol & TV consumption, among others — respondents regarded their capitulation to social media’s temptation as their most significant vice in 2022. Social media use describes the vice of choice for a third of the population this year, besting TV consumption and alcohol at 24% and 14%, respectively. While we can’t... --- ### Atomik's “Bad” Research Santa: How Holly Jolly are Americans Feeling about Gift Giving this Holiday Season? - Published: 2022-11-29 - Modified: 2022-11-29 - URL: https://www.atomikresearch.com/bad-research-santa-holidays-2022/ - Categories: Blog Feed, Home Page Feed, Lifestyle - Tags: Consumers, Gift Giving, Holiday Budget, Holiday season, New Year Resolutions, Presents, research At Atomik Research, sometimes we like to have some fun. After all, not all research can or should be for stats on the state of the world, right? ! As important as facts are − and of course they are(! ) − giggles are proven to be good for your mind, body and social well-being. For the upcoming holiday season, we decided to play “bad” research Santa and ask questions about how people really feel about gift giving during the holly jolly month of December. It turns out more than half of shoppers surveyed intend to wait for post-holiday sales when it comes to gift buying this year. Fifty-three percent (53%) of adults in the U. S. admit they are likely to delay purchasing presents until post-holiday sales or discounts in order to save money. As for gifts that are shared during the festive weeks of December, not everyone is honorable with their gift giving intentions. Nearly a quarter of respondents (24%) said they have given their boss a present to “suck-up”! Closer to home, the tried-and-true gift of new sleepwear may elicit strong, yet negative reactions, with one in five (20%) respondents agreeing to hit the exit if their spouse or partner gets “me pajamas as a gift one more time. ” Thankfully, many respondents − a hearty 63% − appear to either love their annual jammies-refresh or their partner. Friendships (or more likely, frenemies) are in danger of receiving more than a trusty lump of coal this year (too expensive or inappropriate... --- ### Indulgence is still on the menu this holiday season despite a rough economic outlook. > Right as things began to return to normal, with the worst of the pandemic behind us, the country faces out-of-control inflation and threats of a potential economic recession. - Published: 2022-10-24 - Modified: 2022-10-24 - URL: https://www.atomikresearch.com/indulging-over-the-holidays-indulgence-is-still-on-the-menu-this-holiday-season-despite-a-rough-economic-outlook/ - Categories: Blog Feed, Food & Drink, Home Page Feed, News Agenda - Tags: baby boomers, Findings, Gen Z, Holiday season, Indulging, Millennials, Pumpkin Spice Latte, research, Zoomers “No one said it would be easy, no one said it would be this hard... ” sums up how things have been feeling over the past few years. Right as things began to return to normal, with the worst of the pandemic behind us, the country faces out-of-control inflation and threats of a potential economic recession.  So, we at Atomik Research, decided to have some fun and share survey stats that are not only playful, but also a bit seasonally specific, if not a little indulgent to lighten the mood. Letting Go: In another blog post, 30% of consumers indicate they are willing to use inflation as an excuse to eat less healthy. With inflation still affecting many of us as we close-in on the holiday season, a time already synonymous with indulgent festivities, this holiday season may be a time of extra indulgence. Atomik Research conducted an online survey of 2,004 adults throughout the U. S. that found more than 1 in 4 (27%) adults plan on letting themselves go this holiday season. Younger generations more often than older generations indicated they plan to “let themselves go” during the upcoming holiday season. Forty-four percent (44%) of Gen Z (N=269) and more than a third of millennials (35%; N=556) plan on letting themselves go this holiday season. Among older generational cohorts, fewer Gen Xers (27%; N=525) say they plan to let themselves go, and just 12% of those within the baby boomer and silent generation (N=654) indicate they plan on letting themselves... --- ### Survey finds Americans are willing to excuse unhealthy eating due to inflation > While many Americans blame their shrinking wallets on rising inflation, some may begin blaming their growing waistlines on the rise in cost of living as well. In an online survey of over 2,000 adults throughout the United States, Atomik Research found that 30% of adults in the U.S. indicate they are willing to acknowledge that inflation is to blame for eating less healthy. - Published: 2022-10-24 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/inflation-impacts-on-healthy-eating-survey-finds-americans-are-willing-to-excuse-unhealthy-eating-due-to-inflation/ - Categories: Blog Feed, Food & Drink, Home Page Feed, Lifestyle, News Agenda - Tags: Consumers, Findings, Food, Inflation, research, Unhealthy While many Americans blame their shrinking wallets on rising inflation, some may begin blaming their growing waistlines on the rise in cost of living as well. In an online survey of over 2,000 adults throughout the United States, Atomik Research found that 30% of adults in the U. S. indicate they are willing to acknowledge that inflation is to blame for eating less healthy. According to a recent report from the U. S. Department of Agriculture, food prices rose 11. 4% in the past year. After reducing spending on dining out and taking reasonable measures to reduce excess from one’s diet are still not enough to make budgets work, the next potential area of savings can be found in compromised quality or nutrition of food. In fact, budget-conscious shoppers throughout the United States are finding it more difficult to afford healthy food. This lack of affordability is leading to more Americans swapping out healthier, nutritious options for highly processed foods and the occasional meal out is more likely to take place in a drive-through rather than a sit-down restaurant for many cash-strapped consumers. However, with more big box retailers providing more accessible price points to organic foods through their private labels, the price gap between conventional and organic groceries is shrinking. With the majority of U. S. consumers (70%) unwilling to use inflation as an excuse to eat less healthy, private label organic grocery items could offer options to those looking to maintain a healthy diet without compromising on the quality of food or... --- ### SIX TYPES OF BAD RESPONDENTS RESEARCHERS ENCOUNTER > Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. - Published: 2022-06-15 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/bad-respondents-researchers-encounter/ - Categories: Blog Feed, Home Page Feed, News Agenda - Tags: PR Survey, Researchers, respondent, respondents Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. When surveying thousands of participants per research project, you’re likely to run into a variety of participants, and not all of them are good. It’s important to work with a research team experienced in aggregating your sample into a strong, reflective group. Here are the six types of bad respondents you may encounter – but want to know how to steer away from – in market research. The Straight Liner/The Christmas Tree This participant will answer questions with the same responses throughout a survey. If your survey includes Likert scale items, they’re likely to select the same answers for each survey item. Researchers should be able to easily spot participants who answer “strongly agree” for 10 questions in a row. We call these respondents “straight liners. ” Sometimes, participants get a little creative and will choose “strongly agree” then “neutral” then “strongly agree. ” Rinse. Repeat. Researchers have a nickname for them as well because of the pattern their responses make – “Christmas trees. ” The Rebel The rebel is a rule-breaker... a saboteur of sorts. For some reason (or no reason whatsoevner) they have it out for your survey. This person’s main goal is to throw your research off course. Why? Because why not. One person won’t disrupt the data too... --- ### THREE THINGS YOU SHOULD KNOW ABOUT PR SURVEY SAMPLES > To gain insights from the right people, you’ll need to know the role of sampling in survey design. - Published: 2022-06-15 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/three-things-about-pr-survey-samples/ - Categories: Blog Feed, Home Page Feed, News Agenda - Tags: PR Survey PR Surveys are useful for public relations and communications professionals. They help gain insights that can guide your communication plan in the right direction, or they may help businesses get a real feel for the current lay of the land before a product goes to market. In market research, the insights you gain from people should provide an overall idea of what your target audience believes or thinks. To gain insights from the right people, you’ll need to know the role of sampling in survey design. Here are three important things to know about survey sampling: 1. WHAT IS SAMPLING? Sampling is a method used in quantitative survey studies where a select number of participants are chosen from an overall population to participate in research. A population refers to all people within a group who have a specific, shared commonality. A sample refers to the people within a population from which researchers collect their data in order to infer generalizations about the overall population. For instance, all people living in the United States are an example of a population, whereas people living in the United States who participate in an online survey study would be an example of that online study’s sample. 2. DETERMINE THE SCOPE OF YOUR SAMPLE. PR survey samples come in several different shapes and sizes. Some surveys are meant to study the opinions of Americans as a whole. We call these “general population” surveys. A sample of 1,000 – 2,000 participants from throughout the United States should be able to provide solid insights into the minds of the... --- ### PR SURVEY TIMELINE QUESTIONS ANSWERED > PR surveys offer fast turnaround times with relevant, eye-catching insights, which is just what your brand needs. - Published: 2022-06-15 - Modified: 2023-08-16 - URL: https://www.atomikresearch.com/survey-timeline-questions-answered/ - Categories: Blog Feed, Home Page Feed, News Agenda - Tags: PR Survey Brands need to be able to stay relevant in a market where everyone is competing for attention.   On top of the competition, things move fast... you need media coverage ASAP.  PR surveys offer fast turnaround times with relevant, eye-catching insights, which is just what your brand needs. When thinking about a PR survey it is most important to answer the following questions: What is the objective of this research? Who are you sampling? How many respondents do you need? When do you need to have your results? How will you use your results? Once the answers are gathered for these questions, let us begin the timeline... QUESTIONNAIRE DESIGN AND CONSULTATION IS THE NEXT MOST IMPORTANT PART OF THE PR SURVEY PROCESS. Stakeholders will collaborate with the research team to tackle objectives of the survey. Factor in a minimum of one week from sample stat development to original questionnaire concept to the final approved product. This process can sometimes be the lengthiest when factoring in back and forth between agency and client, questionnaire revisions, and approvals. ONCE THE QUESTIONNAIRE IS APPROVED... Researchers will begin to script and program your survey into a robust online market research platform. Scripting involves inputting text from the written questionnaire form, while programming involves implementing survey design features such as page breaks, demographic quotas, conditional questions, logic gates, etc. Scripting and programming typically takes approximately 1-2 days to program the PR survey into the online platform. Testing the survey before launch... Ensures there are no errors in programming and logic. Ensures the online... --- ### MARKET RESEARCH: FOCUS GROUP+PR SURVEY=ULTIMATE INSIGHT > Though PR surveys are insightful when standing alone, the theoretical backing provided by a focus group is the number one way to take your end product to the next level. - Published: 2022-06-15 - Modified: 2022-06-15 - URL: https://www.atomikresearch.com/focus-groups-plus-pr-survey/ - Categories: Blog Feed, Home Page Feed, News Agenda - Tags: focus group, PR Survey The battle between skiers and snowboarders is one we’re all familiar with, at least on some level.   It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose. Quantitative and qualitative researchers, at least in some circles, are likened to skiers and snowboarders – they sometimes argue over how best to get down the mountain, but they all enjoy the process. Today, we’re talking about how quantitative and qualitative research can work together, and why we here at 4media group see the value in getting down the mountain however it makes the most sense. If you need a refresher on the more minute differences in quantitative and qualitative research, check this out. Otherwise, enjoy the three reasons your market research is in need of a methodological merger: 1.   THE COMBINATION OF RESEARCH METHODS IS ALL ABOUT INSIGHTS One of the most classic combinations of the power of using quantitative and qualitative methods together is exhibited through the focus group to PR survey.   The two methods reflect different ways of researching, but when taken together, become more powerful than when standing alone. Researchers typically perform qualitative research first, which means you start with a focus group. Focus groups are wonderful because they allow for a direct conversation with consumers. That means moderators can ask follow-up questions, hone in on specific areas of concern, and begin to build an accurate profile of consumer sentiment toward a brand or issue... . --- ### Survey Findings Suggest Americans Will Continue Wearing Masks But Many Don’t Clean Their Masks - Published: 2020-12-08 - Modified: 2020-12-10 - URL: https://www.atomikresearch.com/survey-findings-suggest-americans-will-continue-wearing-masks-but-many-dont-clean-their-masks/ - Categories: Blog Feed, Health & Beauty, Lifestyle, News Agenda, US - Tags: COVID, covid 19, facemasks, health, Livinguard, PR Survey Hygiene-tech company, Livinguard, commissioned a survey finding that 3 in 4 Americans (77%) think wearing a facemask in public may become the “norm” for the foreseeable future. Additionally, more than half of Americans surveyed (52%) say they are likely to continue wearing a face mask well into the future... even after the COVID-19 pandemic ends. Many Americans are taking special precautions during the pandemic such as entirely avoiding movie theaters (48%), concerts (47%), and places of worship (32%); however, they are missing the mark when it comes to basic mask hygiene. Livinguard’s survey found that 79% of Americans who prefer wearing re-usable cloth facemasks do not wash their facemask after each use. Nearly 7 in 10 Americans who prefer to wear single-use disposable masks (68%) admit to re-using their single-use masks. In other words, more than half of the survey participants (55%) indicate they are not following proper mask sanitation guidelines — Gross! Markus Hutnak, Livinguard's U. S. country manager, expresses concern over this finding. "This should be a notice to public health officials, business owners and people in general because wearing unsanitary masks increases the likelihood of spreading COVID-19 through cross contamination. " Hutnak continues, “This is a significant problem because independent research has shown detectable levels of SARS-CoV-2, the virus that causes COVID-19, can remain active on surgical masks for up to 7 days after initial exposure. " Survey findings generated coverage in national and local publications. Coverage includes outlets such as Rolling Stone, Fast Company, and Interesting Engineering. PureWow, a... --- ### Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a More Harmonious Home - Published: 2020-12-08 - Modified: 2020-12-08 - URL: https://www.atomikresearch.com/survey-reveals-living-space-pain-points-of-americans-under-40-queer-eyes-bobby-berk-weighs-in-with-his-solutions-for-a-more-harmonious-home/ - Categories: Blog Feed, Home & Family, Home Page Feed, News Agenda, US - Tags: Holiday Budget, Paypal, PR Survey Survey Reveals Living Space Pain-Points of Americans Under 40: Queer Eye’s Bobby Berk Weighs in with His Solutions for a More Harmonious Home PayPal enlisted Atomik Research to conduct a survey of over 2,000 Gen Z (18–23) and Millennial (24–39) adults throughout the United States. The research takes a look at how Americans made use of their living spaces during the pandemic. The survey found 27 percent of millennials and Gen-Z now work from their bedrooms, and nearly a quarter (24%) work from their living rooms. The line between work and personal spaces continues to blur the as many remain to work and learn from home. Not surprisingly, stress stemming from work is bleeding into the spaces many Americans formerly designated as personal. More than 1 in 3 (31%) of millennials and Gen Zers in the U. S. report feeling overworked since there are no set boundaries between work and personal life. As Americans spend more time indoors, PayPal hoped to learn more about the dynamics between people in the household as well as how Americans might create harmonious spaces in the home. One factor related to that harmony is the relationships between those sharing a household together. More than 6 in 10 Americans (62%) who work 3 or more days per week admit to having an argument while working from home during lockdown. Of those who admitted arguing at some point during the lockdown, 44% say they are arguing about money, finances, and/or budgeting. The data on existing pain points... --- ### The COVID-19 Pandemic Takes a Toll on the Nation’s Financial and Mental Health - Published: 2020-12-08 - Modified: 2020-12-08 - URL: https://www.atomikresearch.com/the-covid-19-pandemic-takes-a-toll-on-the-nations-financial-and-mental-health/ - Categories: Blog Feed, Health & Beauty, Home Page Feed, US - Tags: Mental Health The pandemic’s effects had lasting effects on personal finances as the U. S. economy careened into a major slump. In October, Freedom Debt Relief launched an online survey of more than 2,000 U. S. adults measuring feelings related to personal finances and financial security. The survey found 73% of adults in the U. S. say the COVID-19 pandemic is moderately or highly affecting their current financial situation, with 40% of Americans indicating they feel poorly or very poorly about their current financial security. Americans saw their incomes whittled down or even saw their jobs disappear in 2020. Close to a third of Americans (32%) report a taking a job that pays less or experiencing a reduction in pay/work hours during the pandemic. Additionally, 23% say they lost their job or experienced layoffs/furloughs in 2020.  Despite shrinking incomes, household expenses such as groceries and utilities continue to roll on through. As Americans’ health and finances come under attack from the COVID-19 pandemic, many (46%) report feeling overwhelmed about their financial situation. “The ongoing pandemic is hitting American’s emotional and mental health as well as its physical health and finances,” said Michael Micheletti, Director of Corporate Communications at Freedom Financial Network. Forty-six percent of Americans say the pandemic has led them to seek or consider seeking help with anxiety or depression. Findings from the recent study appeared on websites such as ValuePenguin and KCIM, a regional broadcast outlet. Freedom Financial Network’s brands has kept tabs on the financial downturn since the early months of 2020... . --- ### Insights and Influencers: A Market Research Approach to Influencer Marketing > The influencer marketing group, Dynamik Influence, collaborated with researchers at Atomik Research to conduct an online survey of 1,004 American adults. The survey found several key findings regarding Americans’ perceptions and experiences related to social media influencers.  - Published: 2020-06-19 - Modified: 2020-12-08 - URL: https://www.atomikresearch.com/insights-influencers-market-research-approach-influencer-marketing/ - Categories: Blog Feed, Home Page Feed, Media & Entertainment, News Agenda, Technology, Tips & Industry News, US - Tags: Dynamik Influence The influencer marketing group, Dynamik Influence, collaborated with researchers at Atomik Research to conduct an online survey of 1,004 American adults.  The survey found several key findings regarding Americans’ perceptions and experiences related to social media influencers.   Many Americans seem to be more than simply users of social media; they’re engaged with social media content too... even if content is promotional! Nearly half of adults in the United States (47%) admit to interacting with influencer content on social media (e. g. commenting, liking, and/or sharing content) one or more times each week. Taking this finding into consideration, the data suggests millions of Americans are engaging in influencer content on a weekly basis at the least.    Dynamik Influence also found that a third of Americans (33%) report they have used a service, bought a product, and/or engaged with a brand that an influencer recommended at least once within the last month.  To see a more in-depth discussion of the findings, click here to see Dynamik Influence’s report.   Research Methodology: The fieldwork took place between May 29th and May 31st, 2020. The sample of American adults is statistically representative of the adult population based on demographic variables such as age, gender, and geographical region.  The margin of error fell within +/- 3 percentage points with a confidence interval of 95 percent.    --- ### PR Research Internships at Atomik Research > Atomik Research and 4media group welcome interns with open arms, and play host to dozens throughout the working year, learning about PR Research and more - Published: 2019-08-13 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/pr-research-internships-at-atomik-research/ - Categories: News Agenda, Work & Education Atomik Research and 4media group welcome interns with open arms, and play host to dozens throughout the working year. More often than not our interns are from overseas, specifically America, and come to London in search of experience in both life and the PR and media sector. In return we get to utilize their skills, train them up and get them involved in our exciting campaigns. One of our recent interns, Riley, talks us through her experience at Atomik Research, from learning the PR research process to experiencing her first experience in an office environment and first experience of PR Research: I have been interning at Atomik Research for about two months now and I would say the experience has been like no other. I came to London from Connecticut in June, alone and nervous of what lay ahead. The first few days in London were about adjusting to the culture and learning my way around before starting my internship. I walked past the office three times making sure I knew the way from my flat and peered in the windows in anticipation of what was ahead of me. My first day was nerve racking but the team soon made me feel comfortable. Tim, my supervisor, showed me how to script a survey in Decipher and as he walked me through everything I needed to do, I rapidly scribbled down notes and then it was my turn. He sent me a draft of a survey and I began to script... . --- ### Online Research: Premier League Season 2019/2020 > To mark the start of the new Premier League Season, our online research reveals the nation's feelings towards it and who they had tipped for the title - Published: 2019-08-07 - Modified: 2020-06-01 - URL: https://www.atomikresearch.com/online-research-premier-league-season-2019-2020/ - Categories: Blog Feed, Media & Entertainment, News Agenda Nearly a third of our panel think Manchester City will win the league this season. The online research comes ahead of the start of the 2019/2020 Premier League season which kicks off on Saturday. In somewhat of a repeat of last season, Man City pipped Liverpool to the top spot by very narrow margins, with 20% giving the reds the edge. Man Utd surprisingly took 3rd place, despite their lack of traditionally good form over the past few seasons, maybe suggesting they see a change in form under veteran forward, Ole Gunner Solskjaer. Younger generations were more likely to back Liverpool, however, with 31% prematurely crowning them champions ahead of City (26%). And although both teams are home in the North West of the UK, the regional split shows the northwest as giving city their support (27% to 21%). Top scorer for the season ahead was also tightly contested. Kane and Salah took a draw for first place (14%), with Sergio Aguero following with 8% of the vote. Top scorer was one area that saw a more varied result when analysed against the online research demographics. Although Kane and Salah were the top two for most, Northern Ireland couldn’t let Aguero go without a mention, giving him the majority of their support (16%). However, two demographics backed a different horse entirely. 18% of 18-34-year-olds, and 22% of those in the South West, have their money on Arsenal’s Pierre-Emerick Aubameyang (18%), who scored 22 goals in the Premier League last season... . --- ### Research: International Friendship Day > To mark the International Friendship Day 2019, Atomik Research asked their panel about their friendships; who they are friends with and why - Published: 2019-07-30 - Modified: 2020-06-01 - URL: https://www.atomikresearch.com/research-international-friendship-day/ - Categories: Blog Feed, Charity, Lifestyle, News Agenda - Tags: research This Tuesday isn’t like any other Tuesday. It’s a day to hug those you’re close to and to tell them how grateful you are to have them in your life. This Tuesday, July 30th, is International Friendship Day. In preparation for the big holiday, our research asked Brits how they feel about their friends and what they value and look for in friendships. Having friends is one thing, but having a best friend is another. We found that over half (59%) of Brits would consider at least one of their friends their ‘best friend,’ and it is actually most common to have 2 best friends. Friendship lasts a long time when there is a strong bond with 50% of Brits having been best friends with their #1 best friend for 20+ years. That’s quite a long time! Friendship is something that people depend on and value throughout their day to day life, and the closer the friends the better. If given the choice, 80% of Brits would prefer to only have a few really close best friends compared to having a lot more distant friends. Quality over quantity, according to the research. People tend to be friends with people they have commonalities with, and that includes gender. Two-thirds (66%) of Brits say that their friends are typically the same gender as them. Women significantly favour their friends to be the same gender with 73% saying that their friends are typically the same gender as them, compared to... --- ### Research: 50th Anniversary of the Moon Landings > To mark the 50th anniversary of the moon landings, Atomik Research look at how many people remember the event and their fews on the conspiracy theories - Published: 2019-07-19 - Modified: 2020-06-02 - URL: https://www.atomikresearch.com/research-50th-anniversary-of-the-moon-landings/ - Categories: Blog Feed, News Agenda, Technology, Travel & Tourism - Tags: pr research This week marks 50 years since the Space Race culminated in Neil Armstrong becoming the first man to walk on the moon. We’ve asked those who witnessed this feat to share their enduring memories of this pioneering voyage, and explored Britons’ attitudes to space travel and the scientific discoveries of the future. The overwhelming majority (84%) of those who were alive in 1969 remember the televised moon landings. Most were glued to their television sets at home, whilst others tell of screenings in school assemblies, rushing to friends’ houses with colour TVs, and patients and nurses alike crowding around screens in hospitals around the country. Coverage of the moon landing was far more likely to foster ambitions of space travel and scientific discoveries amongst the boys watching at home. Over half (52%) of those who witnessed the moon landings say it made them more interested in space, and in science more generally. That includes two-thirds (64%) of the men who were alive in 1969, but just 43% of women. Fifty years later, men are still almost twice as likely to want to visit space than their female counterparts- just a fifth (21%) of the women surveyed expressed an interest in space travel, versus 39% of male respondents. Today, more than one in ten (12%) of Brits believe, or suspect, that the 1969 Apollo 11 moon landing and subsequent moon-walk was actually staged. Millennials are the most likely to have doubts about the moon-landings, and over a third (34%) of the... --- ### F1 Research: The Public Verdict > To mark the British Grand PRix 2019, our research looks at what the nation really think of Formula On & who the nation will be supporting - Published: 2019-07-12 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/f1-research-the-public-verdict/ - Categories: Blog Feed, Lifestyle, Media & Entertainment, News Agenda Formula One is a sport filled with fast cars and high tensions. This weekend from 12-14 July 2019, those cars will be speeding around Silverstone Circuit for the British Grand Prix. In order to gauge how many Brit’s would be tuning in, our research looks at the nation's thoughts on F1 and their plans for the weekend. Despite a deep European history, F1 racing has made its way across the English Channel with over three-quarters (81%) of Brits reporting that they have some degree of familiarity with the sport. Being a sport dominated by men, it is no surprise men are more familiar with the sport, with that number rising to 88% for them, and dropping to 75% for women. But who do these Brits cheer for? The research reveals Britain’s favourite F1 team is Mercedes, with almost half (47%) of respondents choosing the top team in the current standings as their favourite. Looking closer at specific drivers, Britain’s favourite F1 driver, with an overwhelming almost three quarters of the votes (71%), is Lewis Hamilton, a Brit himself and one of the Mercedes drivers. Hamilton currently leads all drivers with 197 points and has won 79 Grand Prix and 5 championships including in 2017 and 2018. Red Bull Racing, another top team in the standings, took home the #2 spot for favourite F1 teams, with 21% of those surveyed voting for them. The three British teams, McLaren, Williams and Racing Point were voted 3rd, 5th and 8th favourite, respectively. In... --- ### Survey finds £2,000,000 worth of tents and sleeping bags abandoned each year > Our PR survey for Go Outdoors reveals 4our million Brits will abandon £2,000,000 worth of tents and sleeping bags alone each year - Published: 2019-07-01 - Modified: 2020-06-22 - URL: https://www.atomikresearch.com/survey-finds-2000000-worth-of-tents-and-sleeping-bags-abandoned-each-year/ - Categories: Lifestyle, News Agenda, Retail MUSIC fans take a whopping £795 quid’s worth of gear to a festival... and leave a couple hundred quid’s worth behind, a new survey reveals.   Four million Brits will abandon £2,000,000 worth of tents and sleeping bags alone each year, according to a new study. Three in ten (30%) festival goers leave their tents and sleeping bags behind – worth an average of £140 in the mistaken belief that they are collected and given to charity. The research commissioned by Go Outdoors found that booze was a more important item than sun screen and wellies to festival goers. Alcohol is also more important than food as the average spend on booze is £56. 26 versus £46. 27 on items to eat. But the lack of soap and water doesn't put them off sex. An astonishing 46% say they get jiggy under canvas at a festival, despite sites being crammed with tents almost on top of each other. Hygiene is less of a priority as 63% of festival goers fail to have a shower for the duration of the event no matter how hot or muddy it is, mainly because they hate queuing for washing facilities and loos. Instead they rely on wet wipes, with nearly a quarter (22%) saying they are one of the most important items to take with them. Which could be why, over a quarter (26%) of those surveyed bought a tent solely to use once at a festival. More than three quarters of men admitted this (76%) compared to 69%... --- ### Anyone for Tennis? Our research finds out if it's love.... > To mark the start of the 2019 French Open and the start of the tennis summer, our research looks at what the nation really think of the game of love. - Published: 2019-05-29 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/anyone-for-tennis-our-research-finds-out-if-its-love/ - Categories: Blog Feed, Lifestyle, Media & Entertainment, News Agenda Sunday marked the beginning of the Tennis summer with the launch of the 2019 French Open at Roland Garros. To mark the occasion, our research looks at what the nation really think of the game of love. Generally, we’re a nation of tennis lovers, and some two-thirds (65%) of those surveyed expressed some interest in watching the game. 15% of Britons say they often watch tennis; 27% sometimes do and 22% do but rarely. 35% never tune into tennis matches, of whom 60% are women, and half (50%) are aged 55 and over. Residents of London (82%) and the North East (75%) have the highest engagement with tennis, whilst Andy Murray’s legacy has encouraged respondents in Edinburgh (68%) Glasgow (69%) and Aberdeen (62%) to watch more of the game. But what type of tennis is it that people want to watch? The men’s game, for its physicality or the women’s for its shape and pace? Despite a third (33%) of those surveyed expressing an equal appreciation for the men’s and women’s game, a quarter (25%) of respondents prefer men’s tennis, compared to just 8% who prefer the women’s game. Younger people are significantly more likely to express an interest in women’s tennis, with 35% valuing both tournaments equally, and 14% preferring the women’s sport. Respondents who ‘sometimes’ or ‘rarely’ tune into televised tennis matches are more likely to value both men’s and women’s tennis equally (54%), whilst the most avid fans are more likely to prefer watching men’s matches (45%)... . --- ### Survey finds 75% of people give their BBQ remains to their pet > Our PR survey for Napolean Grills reveals the nation's BBQ habits; what they love to eat, how well they cook and what they do with left overs. - Published: 2019-05-24 - Modified: 2020-06-22 - URL: https://www.atomikresearch.com/survey-finds-75-of-people-give-their-bbq-remains-to-their-pet/ - Categories: Food & Drink, Lifestyle, News Agenda New research  shows that our leftovers need a bit of love. Shockingly, 75% of people give their BBQ remains to their pet! It’s that time of year again: the sun is out, the grass is green and there’s the faint smell of barbecue in the air as a neighbour cooks out in the open.  Between April and September, the average Brit has 30 barbecues.  But how can our barbecue food stand out and cater to every need?  Why is there always so much waste, and what do we do with what’s left on the table?    Favourite foods on the barbecue are still very much traditional. Burgers and sausages top the list, followed by meat skewers and steak. However, British cooking habits are changing and vegetarianism and veganism is more popular than ever before. These trends are spreading to the grill, according to the research by Napoleon Grills, with a veggie/ vegan option now present at over half of British barbecues.  And even though overall Brits might be struggling with how to cater for people who have specific diets, the research also shows that we’re becoming a bit more adventurous with how we cook. 1 in 3 of those surveyed say they are more willing to try new recipes and flavours on their barbecues. 3 in 10 also specifically want to try vegan and veggie options.    The research also proves that knowing your grill and different cooking styles can be make or break when it comes to a good barbecue dinner. 60% of respondents admit to burning their food on the grill – but surprisingly, 7 in 10 will go on to eat that burnt food! But with a good quality grill and a few expert tips there’s no reason... --- ### Survey finds 2 in 5 of Brits at risk of ingesting mould in their garden > Our PR survey for Jeyes Fluid reveals the danger brits leave themselves in by not cleaning their garden furntire between winter and summer months - Published: 2019-05-22 - Modified: 2020-06-22 - URL: https://www.atomikresearch.com/survey-finds-2-in-5-of-brits-at-risk-of-ingesting-mould-in-their-garden/ - Categories: Food & Drink, Health & Beauty, Home Page Feed, Lifestyle This summer, silent assassins lurk in our gardens as nearly half (41%) of Brits leave their garden furniture outside and exposed to the elements during winter, a new survey reveals. Over a third of us don’t ever consider how clean our garden furniture is before using it, leaving 2 in 5 of Brits at risk of ingesting mould  Despite dangerous bacteria going unseen, 20% of Brits admit to only cleaning their garden furniture when it starts to look grubby With warmer weather on the horizon, Brits will soon be heading outside to fire-up the BBQ and enjoy lazy days in the garden. However, with two fifths (41%) of Brits leaving their garden furniture fully exposed to the elements during winter, a large proportion will be greeted by a host of bacteria and nasties, leaving 2 in 5 at risk of ingesting mould.   The survey published today by Jeyes has found that over a third (34%) of us do not consider how hygienic garden furniture is before using it.  80% of us are not cleaning our garden furniture properly, despite it being a bedrock for dirt and bacteria. When it does come to giving it a clean, two in five (40%) just give the furniture a once over with soapy water which does not effectively kill nasties.   UK adults reported that environmental damage (63%), mould (51%) and animal droppings (33%) are the worst culprits in dirtying their garden furniture, the survey revealed. These top three perpetrators can be seen by the naked eye, highlighting that we are not considering what we can’t see. Just under a third (30%) of us only clean our furniture when it starts to look grubby and not considering the harmful... --- ### Women are half as likely to engage with women’s football as men are > Our survey for Powerleague looks at the relationship men and women have with women's football and what it is that makes it that way - Published: 2019-05-15 - Modified: 2019-05-22 - URL: https://www.atomikresearch.com/women-are-half-as-likely-to-engage-with-the-womens-game-as-men-are-survey-reveals/ - Categories: Media & Entertainment, Home Page Feed, Lifestyle ONLY 31% of British women feel they’ll watch at least some of the Women’s World Cup this year, a new survey reveals. Despite the rise in women’s professional football in the UK across competitions such as the Women’s World Cup and FA Women’s Super League, women’s engagement in the sport is still surprisingly low.  Women are half as likely to engage with the women’s game as men are – with a staggering 18% compared to 36%. Just 18% of females have ever been to watch a women’s game live, which is half the number of men, the survey has found. In a poll commissioned by Powerleague, results show that 88% of British women have never played in a football team compared to 48% of men. In fact, 79% of British women have never played football and wouldn’t even consider it. England defender and Manchester United skipper Alex Greenwood said: “I see myself as a role model and if I can get more girls playing, then I’ve definitely done my job. I think it’s fantastic that Powerleague are promoting women’s football. It encourages confidence if women know where they can go and play a game of football without being judged. How would both sexes feel about playing on the same team? A fifth of women and a quarter of men felt that it would be uncomfortable according to the survey. Women feared things like getting injured (36%), or lack of experience on the pitch and being able to read the game compared to men (31%). A third of women felt that they wouldn’t be taken seriously... --- ### 38% of Brits with hair loss rate themselves as good in bed > Our survey for Harley Street Hair Clinic reveals brits suffering from hair loss feel less attractive to their preferred sex - Published: 2019-05-15 - Modified: 2019-05-15 - URL: https://www.atomikresearch.com/38-of-brits-with-hair-loss-rate-themselves-as-good-in-bed-survey-reveals/ - Categories: Health & Beauty, Home & Family, Home Page Feed BALD men have less sex than hairy ones – but think they’re brilliant in bed a new survey has found. They are also more likely to cheat on their partners and suffer problems with anxiety, depression and low self-esteem because of their hair loss. A fifth (20%) of brits suffering from hair loss feel less attractive to their preferred sex but at the same time rate themselves as better in bed than their hair-full counterparts: 38% of Brits with hair loss rate themselves as good, compared to 29% of those with hair. A survey commissioned by the Harley Street Hair Clinic shows that over a third (34%) of balding people admit to cheating on their partners, compared to only a fifth (21%) of people with hair. A quarter (24%) of Brits would be less likely to date someone with noticeable hair loss. 41% are neutral on this matter, whilst 34% disagree. 31% of male respondents say this would make them less likely to date a person compares to 19% of female respondents. 38% of those in relationships say their partner suffers from hair loss or thinning hair and over a third (34%) of respondents admit that they find them less attractive now that they’ve started to lose their hair. Men are significantly more likely to be affected by their partner’s hair loss (64%) compared to women (21%). The average age for hair loss in the UK is 40 years old. A third (31%) of those in relationships with someone with... --- ### 54% of Brits believe the air where they live is heavily polluted > Our survey for Allergy UK reveals Over half of Brits believe the air where they live is heavily polluted, a situation unsafe for residents - Published: 2019-05-15 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/54-of-brits-believe-the-air-where-they-live-is-heavily-polluted-survey-reveals/ - Categories: Health & Beauty, Home & Family, Home Page Feed Over half (54%) of Brits believe the air where they live is heavily polluted, a new survey for Allergy UK reveals. According to experts, air pollution is now the biggest environmental risk to early death. In the UK, the biggest causes of toxic air are emissions from vehicles including cars and busses. There is a proven link between the quality of the air we breathe and the health of people living with allergic disease. Pollutants in the air can trigger issues such as coughing, breathing difficulties and wheezing in those people who are susceptible to irritants. Exposure to pollutants can also impact how well sufferers control their existing allergies including hay fever and asthma. Traffic pollutants are a major source of airborne pollution, especially in busy urban areas.  Not only can pollutants affect our respiratory health, the very small particles can pass into the bloodstream and cause issues with the heart. We are not just exposed to the pollutants when outside, as these can easily get into indoor spaces such as our homes, workplaces and schools. Despite almost three quarters (72%) of parents considering the effect of air pollution has on their children, many parents continue to contribute to the issue with 47% of children travelling to school by car, despite most living within a walkable distance of the school. This therefore affects both the children who are travelling by car and the 47% who walk to school. Regardless, children are exposed to toxic air and this has a detrimental impact on their health. Hay fever is... --- ### 4 in 10 couples now have joint stag dos > Our survey for James Villas reveals people's love for celebrating life's key events with a holiday and the ongoing trend for 'sten' dos abroad - Published: 2019-05-15 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/4-in-10-couples-now-have-joint-stag-dos-survey-says/ - Categories: Travel & Tourism, Home Page Feed, Lifestyle BRITS are shunning traditional stag and hen dos and opting for more relaxed celebrations, even inviting their partners, a new survey has found. More than a third (37%) say they plan to have their husband or wife to be at the pre-wedding bash, known as a ‘sten’ do. And two-thirds of adults say they would prefer a quiet classy break abroad with friends instead of a drink-fuelled stay in a budget hotel. Surprisingly, almost half of those aged between 18 and 24 say they don’t want a stag or hen do at all, according to a survey by package holiday specialists James Villas. Joint celebrations have been garnering popularity since 2001, with 7% of those married between 2001 and 2005 having a ‘sten’ party. This rose to 10% of those married between 2006 and 2010, and 23% for those married between 2011 and 2015. Those who had indulged in more traditional celebrations felt regret with 21% wishing they had a calmer celebration. More than four in ten (43%) would re-do their hen or stag if they could. Most people would downsize their party with more than a third (35%) saying they would invite less people. Birthdays on the other hand are a bigger cause for celebration and holiday as almost a quarter of Brits (24%) said they have celebrated abroad. Younger people are more likely to have marked the occasion further afield with almost a third (30%) of 25-44 year-olds having celebrated a birthday out of the country. Nearly a... --- ### 28% forced to live in the cold because of fuel prices > Our survey for switching company Money Expert reveals people can't afford to heat their homes due to the rising prices of energy. - Published: 2019-04-23 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/28-forced-to-live-in-the-cold-because-of-fuel-prices/ - Categories: Finance, Health & Beauty Across the nation, more than 1 in 4 people (28%) admit that they are forced to live in the cold because they cannot afford to heat their homes, a survey for switching company Money Expert has revealed. Regionally this percentage is highest in London, where a third of respondents (34%) cannot afford to adequately heat their homes. This is followed by people in the South West (33%) and North East (33%).    People have also listed their most common methods for reducing utility costs. Turning down the thermostat comes in as the top habit, as well as washing clothes at a low temperature. People also unplug devices and appliances on standby, and go as far as investing in double glazing, roof insulation and draught-proofing their homes to protect themselves from the cold.    Council tax comes in as the biggest sting to the wallet per month, with 44% of people surveyed saying that this is their biggest expense of the month. But, to top the utility bills each month, electricity leads with a massive 56%.    And when it comes to knowledge about the constantly shifting laws around energy prices, people living in the South East and East Midlands have the lowest awareness of the new price cap on energy tariffs. 47% of respondents in the South East and 47% in the East Midlands said that they hadn’t heard about it.    Finding a more competitive tariff is by far the biggest motivator for switching, according to respondents, with 82% of responses. On average, people feel they had saved £301 through switching providers.    View the full case study here to find out how we carried out this research and... --- ### 3/4 of young Brits can't go to the loo without taking their phone > Our PR Survey for LoveIt CoverIt reveals three-quaters of young Brits can't go to the loo without taking their phones with them - Published: 2019-04-23 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/3-4-of-young-brits-cant-go-to-the-loo-without-taking-their-phone/ - Categories: Lifestyle, Technology THREE-QUARTERS of young Brits can't go to the loo without taking their phones with them, a PR survey for LoveIt CoverIt has found. A massive 73% of people aged 25-30 confess they can’t do without their mobile in the bathroom, with men being the worst culprits. Half (48%) of British people spend more time on their phones than they do playing sports or exercising in a typical week, and 42% say they spend more times on their phones than they do having sex. A fifth of relationships are marred by bickering over smart phone use, and a quarter of men have delayed sex in order to use their phones, according to research by specialist mobile phone and tablet insurance company loveit coverit. 23% of respondents are on their phones more than reading books and 16% of those in relationships say that their phone usage exceeds the amount of time they spend talking to their partner! A quarter (23%) of those surveyed admitted to delaying or refusing sex because they were using their phones. The biggest cause of this was checking work emails or replying to messages. Men were more likely to have done this than women. In fact 25% of men and 20% of women admitted to delaying sex because they were preoccupied with an activity on their phones. The culprits of this behaviour were almost exclusively between the ages of 25 and 34, where two-thirds (66%) of respondents had delayed or refused sex for this reason. 24% had done... --- ### The Stigma Around Men Seeking Help for Mental Health Issues > New research for The Samaritans reveals the shocking truth surrounding stigma around men seeking help for mental health issues. - Published: 2019-03-26 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/the-stigma-around-men-seeking-help-for-mental-health-issues/ - Categories: Charity, Health & Beauty, Home Page Feed, Lifestyle New research reveals the shocking truth surrounding stigma around men seeking help for mental health issues. Two in five men aged between 20 and 59 do not ask for help when they need it because they prefer to try to solve problems themselves, the Samaritans survey found. The research for The Samaritans, conducted by Atomik Research, found that while more than three quarters of those surveyed said it is alright to admit when you are not feeling OK, sadly a quarter of them felt their problems were not important enough to warrant calling a helpline. When asked what factors have triggered men to feel low, a third (33%) said that debt or financial worries have made them feel low or find life difficult. Other major factors included relationship breakdown or family problems (29%), job loss or job related problems (25%), physical illness (23%), and bereavement (23%). The survey also found that younger people were also likely to have experienced low mood as a result of benefit or welfare problems (14% of 25-34 year-olds), addictions (13% of 25 to 34 year-olds), and identity problems (11% of this age bracket), particularly those pertaining to gender or sexuality. When they’re finding life tough, over half (54%) of men discuss the issue with their partner. A third (32%) would talk things through with their friends, and just over a third (23%) would discuss their problems with their parents. But nearly a fifth (18%) say they wouldn’t speak to anyone if they were finding life tough... . --- ### 1/3 of men admit to being a victim in a coercive control relationship > New research reveals the number of men who are becoming victims of coercive control is going up. The research was comissioned by IBB Solictiors - Published: 2019-03-25 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/1-3-of-men-admit-to-being-a-victim-in-a-coercive-control-relationship/ - Categories: Lifestyle, Home Page Feed New research has found the number of men who are becoming victims of coercive control is going up. The research, commissioned by IBB Solicitors, reveals more than a third of men in the UK have admitted to being a victim in a coercive control relationship. However more than 53% have reported having experience some kind of bullying at the hands of their partner; the same percentage of women who have experienced the same. Coercive behaviour included bullying, controlled spending, depriving them of food, spying on them or their activity, intentional destruction of or hiding their possessions and deleting their texts or emails. A staggering 30% of men suspect their partner of spying on them or their activity. 29% have had their spending controlled or monitored; 27% have had their possessions intentionally destroyed or their texts deleted; and alarmingly 24% have had their partner deprive them of food. Worryingly though nearly half of men (48%) said they nothing about it; a significantly higher than women (33%). By contrast, women were much more likely to say they had ended the relationship (37%) compared with only 1 in 6 (16%) of men experiencing issues. The reasons for not reporting abusive behaviour vary significantly between the genders. Men are more likely to say they would be worried about their partner going to prison (22%) while women are more likely to be concerned about how they would be protected (28%). London residents were significantly more likely to report being in a coercive control relationship (62%)... --- ### Top 5 tips for running PR surveys > PR surveys are a great way to secure broadcast or media exposure for a brand.Here are our 5 top tips for getting the most out of your PR surveys. - Published: 2019-03-13 - Modified: 2025-03-17 - URL: https://www.atomikresearch.com/top-5-tips-for-running-pr-surveys/ - Categories: Blog Feed, News Agenda, Tips & Industry News PR surveys are a great way to secure broadcast or media exposure for a brand. Done well they can add depth and insight to a story and really boost your chances of securing great coverage. Related: What is a PR Survey? Below are our 5 top tips for getting the most out of your PR surveys: 1. Identify the audience Before getting to work on a PR survey, the target audience must be identified; who does the brand want to reach out to and which media outlets will be targeted? Our parent group 4media group, use PR surveys to support stories across print, broadcast and digital and our in-house experts have a great understanding of which stories would work in different publications. 2. Get the news hook nailed first The most important part of generating a PR survey is coming up with the creative idea. In order to land coverage in , the research needs a strong news hook that is objective and credible. This could be a topical issue which you want to gauge the public’s opinion on, a problem which demands a call to action, or a new angle that hasn’t been covered before. Of course we cannot predict how the results will come out, so there could be several possible headlines, and it always helps to have a back-up. 3. Think in headlines When writing the survey, think of every question in terms of the headline that you would like to achieve from it. For a strong,... --- ### Survey reveals the nation is spending £18 billion a year on takeaways > Our PR survey for Alaska Seafood reveals the nation's unhealthy relationship with takeaways and lack of love for home cooked meals. - Published: 2019-03-13 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/survey-takeaways-cost-alaska-seafood/ - Categories: Home Page Feed, Food & Drink, Lifestyle New research reveals that we remain a nation who love a takeaway, with over half (55%) reaching for the menu drawer as a way of treating ourselves. In fact the new survey, commissioned by Alaska Seafood, reveals that UK homes consume four takeaway and ready meals a week, meaning the nation is spending £18 billion pounds each year on them.    The statistics are worrying as an obesity epidemic sweeps the nation. The result of parents coming home from a hard day’s work is that 1 in 10 children are also eating takeaway meals three times a week.   It’s not just families that are reaching for the takeaway menu, however. University students are eating a staggering 5 takeaways/ready meals a week! Not only are the calories cause for concern, but so too is the cost. Students are spending a staggering fifth of their annual maintenance loan on takeaways alone.   Unsurprisingly two in five of them (61%) don’t tell their families at all what they eat whilst away at university and a third (30%) admit to not telling their family the whole truth about what they eat whilst living away from home.   So why are cooking from scratch less?  Lack of confidence in the kitchen plays a big role.   A fifth of us (21%) aren’t confident when it comes to cooking a healthy meal such as a fish dish, with 22% admit to not even knowing how to cook fish.   16% of respondents order takeaway because it is ‘quicker than a home cooked meal’, and a further 16% see them as ‘easier than a home cooked meal’. 15% order takeaways when... --- ### #BritishPieWeek: The Nation's Perfect Pie > To coincide with #BritishPieWeek we wanted to delve a little deeper into what the nation’s perfect pie might look like so we surveyed 2,000 UK adults for their opinions. - Published: 2019-03-07 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/british-pie-week-the-nations-perfect-pie/ - Categories: News Agenda, Food & Drink Other than Brexit, there’s nothing in the UK quite as decisive, or frankly as important as the perfect pie. Is it sweet? Is it savoury? Shortcrust or puff? To coincide with #BritishPieWeek we wanted to delve a little deeper into what the nation’s perfect pie might look like so we surveyed 2,000 UK adults for their opinions. The first issue to take care off is the crust. The public opinion was quite clear- 66% feel, to be a pie, there should be pastry covering all 360 degrees of the filling. A sentiment felt strongest in Scotland where 71% opted for all over pastry casing. But what should that fully casing crust be made from? Shortcrust pastry, puff pastry or something else? ! The results here were a little closer but over half (55%) felt a true pie should be made from shortcrust pastry. The only exception was participants from Northern Ireland, where the majority (42%) opted for puff pastry. This preference for a pastry crust may explain why 65% of the nation denounced a shepherd’s/cottage pie as ‘not a pie’... unless you’re in London where they’ve been more lenient on the potato topped imposter with 53% allowing it to bear the ‘pie’ name. The same compassion was shown by the 25-34-year olds, with 53% of them saying it was a pie. Now we’ve sorted what’s on the outside, let’s look at the filling. One of the biggest question asked in the great pie debate is: should a pie be... --- ### Survey reveals 47% of Brits think University is not worth the debt > Our PR survey for Greene King reveals Half of Brits (47%) believe spending thousands of pounds on a university degree is a not worth the debt when it comes to improving career chances - Published: 2019-03-04 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/survey-reveals-47-of-brits-think-university-is-not-worth-the-debt/ - Categories: Home Page Feed, Work & Education Half of Brits (47%) believe spending thousands of pounds on a university degree is a not worth the debt when it comes to improving career chances, and over a third (37%) of graduates are in agreement, according to a new survey from Greene King.   The research, which was conducted for the UK’s leading hospitality apprenticeship provider to mark National Apprenticeship Week (4 – 8 March), found nearly two thirds (63%) would consider an apprenticeship as the most useful start to their career, and over four fifths (82%) see an apprenticeship as an attractive alternative to university. However, over half (59%) of people believe there just aren’t enough apprenticeship schemes around.   Many believe that apprenticeships should be made more accessible to those with a lower household income, with almost two thirds (65%) of people saying there should be more support to help them get into work.    One of the most important places that the next generation receives advice on what they should do in their careers is in the classroom.   However, the survey also revealed a shortfall in career advice at school. Over two fifths (42%) of most recent school leavers aged 18 to 24 found careers advice either not very useful OR not at all useful.  One in five (22%) 18 to 24-year olds said they weren’t offered careers advice at school at all.     Greene King, the UK’s leading pub company and brewer, works directly with schools and colleges to promote the opportunities available to students and offers an award-winning apprenticeship programme that has trained 11,000 people since 2011.  As part of a series of commitments in the company’s Stepping Up report, which was published in January and looks at addressing social mobility, Greene King will support 20,000 apprentices by 2022.    View the full case study here to find... --- ### 50% of Brits suffer from vitamin D-related ailments > Our PR research for Go Outdoors reveals the amount of people who are suffering from vitamin D deficencies due to only spending an hour outdoors. - Published: 2019-02-27 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/7-in-10-spending-less-than-an-hour-a-day-outside/ - Categories: Lifestyle, Health & Beauty, Home Page Feed More than half of working adults spend less than 30 minutes outside in the fresh air (53%) – although almost two thirds (61%) worry that they don’t get outside enough. The main excuses for not going outside include the weather (62%), illness (23%) and being tired (16%), according to the independent poll commissioned by GO Outdoors. More than three-quarters of those surveyed said they hardly venture out at all in the daylight during winter and more than eight in ten (83%) respondents in full-time employment see no daylight at all, as they leave for work and return home in darkness during the winter months. Which is likely why four in ten said (41%) they worry about Vitamin D deficiency and just under half (49%) reported suffering from Vitamin D deficiency symptoms. Including fatigue (25%), depression (17%), chronic pain (13%), and overall weakness (13%). Despite over half (54%) of respondents feeling guilty about not spending enough time outdoors, four in ten (40%) considered walking up to 30 minutes as too long. Almost half do not exercise (46%), when the NHS recommended amount is two types of physical activity each week. * Those in the East Midlands and Yorkshire though are more mindful and (both 45%) most likely to feel motivated to go outside to boost their mental health, compared to (34%) in the North West where they were least likely. The South West were the region most motivated to go outside to boost their vitamin D levels with (42%) of residents saying... --- ### 88% of Small Business owners overwhelmed by regulation when starting up > Our research for Xero looks at how a lack of business knowledge leads a 88% of SMEs to be overwhelmed by regulation when they start their business - Published: 2019-02-26 - Modified: 2024-12-18 - URL: https://www.atomikresearch.com/88-of-smes-overwhelmed-by-regulation/ - Categories: Home Page Feed, B2B, Finance New research from accounting software company Xero reveals 88% of small businesses felt “overwhelmed” by business rules at the start of opening their business with two thirds of Brits (75%) admitting their lack of financial acumen led to their company’s growth stalling.   Further findings found 78% of Brits have never submitted a tax return before starting their business with 66% making tax filling errors costing them between £300 and £400 and fines of up to £500. Common mistakes include submitting the wrong amount of taxable income (43%), losing paperwork (22%), and filing incorrect expenses in a notepad and bagging receipts.    These common mistakes can have consequences, with 50,000 small businesses failing each year due to cash flow issues. No wonder 83% of the business owners surveyed suffer from stress with 40% of bosses losing sleep.   In April of this year HMRC will introduce its Making Tax Digital legislation where it will be compulsory for every VAT registered business above the £85k threshold to go digital. Shockingly, a third of small business owners (32%) still do their expenses with a pen and notepad rather than using business technology that would make their lives so much easier.   View the full case study here to find out how we carried out this research and the coverage it generated. --- ### 65% of Brits have overspent on a DIY project. > Our online PR research for tradesman recommendation service, Rated People, reveals that 65% of Brits have overspent on a DIY/Home-Improvement project - Published: 2019-02-21 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/65-of-brits-have-overspent-on-a-diy-project/ - Categories: Home Page Feed, Finance, Home & Family 65% of Brits have overspent on a DIY/Home-Improvement project. New research has revealed that the average DIY-er overspends by an average of £307, equating to a huge £3bn in overspent home-improvement projects.    The research, for Rated People, has found that two thirds (68%) of us do not set any kind of budget for projects that are likely to cost more than £100.  With costs then rising above expectations, 31% of us have had to put a home improvement project on hold, with just under half (46%) admitting this is mainly due to materials being more expensive than expected. Almost a fifth (18%) have put a complete stop to a project due to money completely running out.   It seems that when we do try and set a budget, we still get carried away - only a fifth (21%) remain within budget.  10% of us completely blow the budget out of the park, and our savings are most hit with the additional costs. Two thirds of us (66%) are even dipping into our rainy day fund to complete the project.  While a quarter of those surveyed turn to mates for help, almost a fifth resort to borrowing from loan companies.   What’s more, 73% of Brits have rated their home improvement skills as basic, being only able to carry out minor repairs and painting and decorating a room.   View the full case study here to find out how we carried out this research and the coverage it generated. --- ### Parents expect to spend on average £178.29 on their children this half term > Single parents are struggling to accommodate extra costs for their children during half term, new research for Equifax has revealed.   - Published: 2019-02-19 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/parents-expect-to-spend-on-average-178-29-on-their-children-this-half-term/ - Categories: Home Page Feed, Finance, Home & Family Single parents are struggling to accommodate extra costs for their children during half term, new research has revealed. Up and down the country children in school are looking forward to half term. However, new research has looked into how much parents end up spending during the week, and this has shed light on how single parents struggle to accommodate the extra costs involved.    The research for  consumer credit reporting agency, Equifax found that a fifth of single parents have called in sick in order to look after their children during the school holidays. They are also much more likely to have had to take holiday from work (56% v 46%) or taken unpaid leave (35% v 18%) than those in dual-income households.    Single parents also feel more pressure to spend money during half term to keep their children entertained – according to the report. Unsurprisingly, 4 in 5 single parents therefore think they need more support when it comes to funding.    The financial pressure that single parents face during half term is also apparent during the Christmas and holiday season. 42% of the single parents surveyed admit that they have regularly fallen behind, or even completely missed, credit card payments and bills after Christmas, and a third even admitting to falling behind on rent after Christmas spending. The research has also found that shockingly, most parents expect to spend an average of £178. 29 on their children this half term – only £70 less than the average Christmas spend.    And it’s not just the parents making... --- ### 11:20 is the daydream peak of the day - Published: 2019-02-19 - Modified: 2019-02-19 - URL: https://www.atomikresearch.com/1120-is-the-daydream-peak-of-the-day/ - Categories: Home Page Feed, Travel & Tourism New research has revealed that much of the nation is in the depths of deep fantasy and living alternative lives at their desks.  The research conducted by Travel Republic found that the most likely time to daydream is 11:20am and eight out of ten (82%) admit to letting their mind wander for up to three hours of each working day, around 780 hours a year.    For almost half (46%) of the nation, being on holiday is where they imagine themselves in their daydreams, and the average Brit spends three hours a day daydreaming and planning holidays.    Bosses beware, daydreaming can take place throughout the day, as over a third (36%) of adults say they indulge in daydreaming at their desks and almost a quarter (24%) have lost focus in your meetings.  Some daydreams have become so tempting, that almost half (46%) of Brits have imagined quitting their job to fulfil their dreams.    And when Brits are not daydreaming, even less time is being spent on work, as almost one quarter (23%) of working adults confess to having booked their dream holidays during work time, with over one third of these (37%) spending an hour or more each day researching the perfect holiday.   Nearly half of holiday daydreamers imagine lying on a beach (46%), walking along it (43%), sunbathing by a pool (40%) or simply taking in a beautiful view (36%).  The most popular daydream destinations to escape to are the USA (32%), followed by the Caribbean (29%), Spain (26%) and Italy (26%).    Emma Kenny, TV psychologist, presenter and writer said: “Daydreaming is psychologically beneficial because it often allows us to return to happy memories or provides visions of possibility, which make us feel hopeful. Knowing that you work so that you can go on holiday gives reason to your... --- ### 1 in 10 Brits don't tell their partner they love them > 32% of Brits will forget to buy their loved-one something special come 14th February according to new research by Atomik Research. - Published: 2019-02-14 - Modified: 2019-02-19 - URL: https://www.atomikresearch.com/1-in-10-brits-dont-tell-their-partner-they-love-them/ - Categories: Lifestyle, Home Page Feed 32% of Brits will forget to buy their loved-one something special come 14th February according to new research by Atomik Research. The research for Bloom & Wild revealed that despite more than a fifth (23%) of the UK dropping hints to their partners, nearly half (47%) missed out last year on receiving anything. What’s more, almost a quarter (24%) have never received a Valentine’s gift or even a card for their significant other. And it’s not just the material signs of affection. Love is lost in Britain with one in 10 of us never telling our partners we love them. Nearly half (44%) of us would not consider ourselves as romantic and we are not happy about this love-less state, with 49% of us wishing for more romance in our relationships. The results are even more shocking given that most people don’t ask for much. The preferred spontaneous romantic acts including being surprised with our favourite home-cooked meal (30%), a bunch of flowers (30%) and simply unexpected time spent with our partners (24%). The research of 2,002 UK adults also found Yorkshire and the Humber to be the least romantic of the nation, with over half (56%) not considering themselves as romantic and 13% admitting they never give their partner a Valentine’s Day gift or card. The average spend is also the lowest of the country at just £16. 36 - £35. 64 less than the national average. All is not lost however, as 79% feel that their feelings towards their partner wouldn’t change if they were to go without a Valentine’s Day gift. Probably a good job! View the full case... --- ### Research: Participation in Dry January and Veganuary > Atomik Research looked at how many people are taking part in dry January or Veganuary and what it is that is making them do so - Published: 2019-01-10 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/participation-in-dry-january-and-veganuary/ - Categories: Lifestyle, News Agenda January, Full of cold mornings, grey skies and the constant effort to shift the Christmas bulge. But for a many January is full of optimism. It’s a chance to start a fresh and finally get the type of life style they’ve wanted for a while (or at least failed to get last January).   Part of this ‘New Year, New Me’ ritual is taking part in lifestyle based awareness months, the most notable being Dry January, and the increasingly popular ‘Veganuary’. Dry January, for those who don’t know is the challenge to give up alcohol for the month. Likewise Veganuary, as you may have guessed involves giving up your vegan friends for a whole month... ... either that or it may be adopting the vegan lifestyle for the first month of the New Year; living without any animal-based products in at least your diet, if not your life all together. Atomik Research polled 2002 UK Adults to find out just how many people are actively participating in these two challenges. Of the two, Dry January has the highest participation, with 21% taking part compared to just 8% giving up the carnivorous lifestyle. However participation levels were highest across both challenges with the 25-34-year-old age group which could suggest participation was linked to stereotypical millennial culture. It also fits with what author David Burstein describes as millennial "pragmatic idealism", which is a deep desire to make the world a better place. However 50% of those binning the booze say they are doing so for... --- ### Research for Oxfam reveals 61% of Brits won’t recycle last year’s Christmas party outfit > Research conducted by Atomik Research for Oxfam reveals 61% of Brits say they won’t recycle last year’s Christmas party outfit - Published: 2018-12-23 - Modified: 2019-02-11 - URL: https://www.atomikresearch.com/61-of-brits-say-they-wont-recycle-last-years-christmas-party-outfit/ - Categories: Retail, Charity, Home Page Feed, Lifestyle A recent study has shown that one truck of textiles is wasted every second and the Copenhagen Fashion Summit reported that the fashion industry is responsible for 92m tons of waste dumped in landfills every year.   But despite this, research conducted by Atomik Research for Oxfam reveals 61% of Brits say they won’t recycle last year’s Christmas party outfit, with 35% saying they don’t want to appear on social media wearing the same clothes 12 months later.   Oxfam wants people to think about the implications for buying disposable fashion that is worn once at Christmas and then thrown away – whether that means wearing an item again or giving it away rather than sending it to landfill.   Nearly a fifth (18%) of people say they will buy at least FIVE pairs of shoes for Christmas and a quarter (24%) say they will be buying four or more tops for family gatherings, the office party and Christmas Day itself.   The most important consideration for Brits buying a Christmas party outfit is low price (20%) – more than being able to wear an item again (19%) and being a good fit (14%).   Millennials aged 25-34 are biggest consumers when it comes to fast fashion, with most (92%) saying they will buy at least one item of clothing over Christmas.   Londoners push the boat out most when it comes to shopping for Christmas party outfits, splashing out an average of £176 compared to those in the east of England who spend £43.   On... --- ### 68% of businesses have suffered at least one cyber security breach in the last 12 months > A PR survey of 501 UK IT professionals conducted by Atomik Research for RedSeal reveals the vulnerability of UK businesses cyber security - Published: 2018-12-10 - Modified: 2019-02-11 - URL: https://www.atomikresearch.com/68-of-businesses-have-suffered-at-least-one-cyber-security-breach/ - Categories: Home Page Feed, Technology 68% of businesses have suffered at least one cyber security breach in the past 12 months according to research for RedSeal. 13% of these cases were not reported, according to survey, despite two-thirds of the cases resulting in a financial loss. It wasn’t just money that was lost. One third of the breaches resulted in a loss of customers and nearly half had an impact on the firm’s reputation. As well as money lost from the breach itself, 41% of victim companies lost more money increasing their IT budget and 1 in 4 had to hire a new IT manager to prevent future breaches. The survey of 501 UK IT professionals (Direct level and above) conducted by Atomik Research also revealed that 1 in 5 business does not have a cyber-incident plan in place.   69% also indicated that there was a period in which no proper security measures were even in place. The main reason behind these improper measures was letting their security provider’s contract lapse (53%). 37% claimed it was because they didn’t have the budget in place to implement a plan. However, in one-third of cases it was because the company management didn’t think it was important. Even in businesses where cyber-incident plans were in place, only 85% had clearly communicated to all levels of the business. 70% of IT professionals surveyed said that recent data breaches at Dixons Carphone ad British Airways had had an impact on how seriously their businesses take its cyber security measures. However... --- ### Research: Christmas Adverts 2018 > Our survey of 2000 UK adults reveals which Christmas adverts of 2018 are the nation's favourites and how that opinion differs amongst demographics - Published: 2018-12-08 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/reasearch-christmas-adverts-2018/ - Categories: Media & Entertainment, News Agenda It’s Christmas which in PR land means one thing: Christmas campaigns. Whilst our campaigns are often subtle forms of promotion, boosting awareness of brands through messages and stories in #broadcastdays or #newsgeneration campaigns, the most recognizable types of PR are often TV adverts. It’s therefore no surprise that Christmas Adverts are big news in our industry. Every festive season the PR world tunes in to seasonal telly and is given a masterclass in creative excellence. But we’re also thrown in to a world of critical analysis. Everyone’s a critic, remember, but when it’s your industry you can’t help but judge that little bit harder. We all have our favourite ads and others that we think didn’t deliver and you can’t help but let everyone know. But what about those that don’t work in PR? What adverts resonated well with them? We polled 2,000 UK adults to find out which Christmas ads they loved this year. Overall it turns out we’re a nation of bah humbugs, with the majority of people (27%) not having a favourite. Well there’s not pleasing some people. But not everyone was so negative, and the results at the top were pretty close. This year’s winner was Aldi and the return of the ever popular Kevin the Carrot with 16% of the vote. This year the advert see’s Kevin and his family take on the world of fairytales (all set around the Christmas dinner table). Kevin’s popularity peaked with the 45-54 year olds, with 20% voting it... --- ### It's the thought that counts - 3 in 4 Brits reveal their most important part of choosing a gift > Almost 3 in 4 Brits feel putting thought into your gift is the most important part of choosing the perfect present, our PR survey for Boots has revealed.  - Published: 2018-12-01 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/its-the-thought-that-counts-when-gift-buying/ - Categories: Home Page Feed, Lifestyle, Retail Almost 3 in 4 Brits feel putting thought into your gift is the most important part of choosing the perfect present, a new survey by Boots has revealed.   53% have received a gift they didn’t like in the past, of which not being of their personal style (56%) and not being thoughtful (31%) were cited as the most popular reasons why it was a bad gift. The survey of 2,002 UK adults conducted by Atomik Research reveals that over two thirds (73%) of people turn to Instagram and other social channels to help understand what loved ones would like at Christmas. 57% of Brits spend more than 12 hours online researching gifts for their loved ones and 1 in 5 admit that they find it difficult to buy a thoughtful gift if their loved ones don’t have a social media channel account. Overall, 53% of men are likely to use social media for tips in comparison with 34% of women. Almost 1 in 10 Brits (8%) even admit to checking the receivers browsing history for gifting inspiration! According to the new Boots research, 2 in 5 Brits don’t start to drop hints for their Christmas list until November but this doesn’t apply to everyone as 1 in 10 women will start thinking about Christmas shopping as early as January. Over a quarter of Brits (26%) agree that Mum buys the best gifts which means the pressure is on to get her the perfect gift in return. When deciding who buys... --- ### Research: I'm A Celebrity, Get Me Out of Here - Who's Winning? > Atomik Research polled viewers of this year's I'm a Celebrity to see who they are rooting for and who they think will get the boot from camp. - Published: 2018-11-25 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/im-a-celebrity-get-me-out-of-here-whos-winning/ - Categories: News Agenda, Media & Entertainment Atomik research have conducted a survey to discover the nation’s opinions on this year’s ‘I’m a celebrity get me out of here’.   44% of the nation watch the show with 71% watching the show every year.   However this year’s change in host, following Ant McPartlin’s year out after his battle with addiction earlier this year, has proved to bring in new viewers. 20% admitted they have tuned in to the ITV big hitter just to see what Holly Willoughby brings to the show or whether Ant’s absence will be noticeable. 86% approve of her hiring. But of course the big attraction of I’m a celebrity is the selection of campmates. Although early, audiences have already established their favourites and least favourite camp mates. The most liked camp mate is Torchwood’s John Barrowman who gained 25% of the vote second place goes to Harry Red Knapp 24%. As for the most disliked camp mate, the results were less close, with actor Malique Thompson-Dwyer taking 18% of the vote, putting him at least 5% ahead of second place, TV personality, Nick Knowles who received 12%. Thompson-Dwyer’s unpopularity was even greater amongst female watchers with 22% naming him as their least favourite, compared to just 14% of men. Gender also seems to effect the popularity of other camp mates, including Coronation Street Sair Kahn who is disliked less by male viewers (7% v 14%). The Chase’s Anne Hegerty is also dividing the public, ranking 6% more popular with women (16% vs 10%). Interestingly age... --- ### Research reveals Gin and Vodka the most popular drink of 2018 > Atomik Research polled 2,000 people for Maverick Drinks to find out exactly why gin was the most popular drink of 2018 and how it fares amongst demographics - Published: 2018-11-21 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/research-reveals-gin-and-vodka-the-most-popular-drink-of-2018/ - Categories: Lifestyle, Food & Drink, Home Page Feed Gin is the drink on everyone’s mind this year, as sales of the spirit have been at a record high.  According to HM Revenue and Customs and the Wine and Spirits Trade Association (WSTA), the UK now has 315 distilleries in operation, which is more than double the 152 in operation five years ago.   Atomik Research polled 2,000 people for Maverick Drinks to find out exactly why gin is so popular.  59%  of gin drinkers said that they prefer the spirit because of the variety of flavours available, and 42% feel that there is a larger variety of gin on offer than any other spirit.    In fact the most popular drink from the last 12 months were gin (32%) and vodka (32%) – officially tying them for first place.  Whisky was another front runner, with 30% of people putting that at the top of their lists. And with Christmas in mind, gin comes in third for people’s choice of alcohol – narrowly being beaten by cream liqueurs such as Baileys.    The survey also compared how different age groups feel about gin. Unsurprisingly, the majority of over 45 year olds agreed that their favourite spirit is gin – and the over 55’s have drunk more gin in the last 12 months than any other age group, with 30% choosing gin over any other spirit. And when it comes to how different age groups approach drinking gin, the survey found that 25 – 34 year olds prefer to drink gin while out and socialising, but in comparison, those over 44 prefer to drink it when at home relaxing (46%).   There was also a gender divide when it comes to gin consumption. More... --- ### 21% of employed adults are not being paid for sick days > New research for ASDA Pharmacy reveals the cost of sick days, specifically how many people are going to work sick and why they aren't staying at home. - Published: 2018-11-08 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/21-of-employed-adults-are-not-being-paid-for-sick-days/ - Categories: Lifestyle, Health & Beauty, Home Page Feed A staggering 21% of employed adults are not being paid for sick days, a new survey by ASDA Pharmacy has revealed. The survey was conducted after the Office for National Statistics revealed that 2017 was the lowest year on record for workers taking sick days. The survey of 2,000 employed adults also revealed that 51% of employed adults only get a limited number of paid sick days by their workplace. Of those who have a limited number of sick days they can take, 38% are only allowed up to 5 days. Of the 6. 8 million adults who don’t get any sick days, having 5 days off sick with the flu could cost them £309 in lost income (based on their average monthly take-home salary), which is £62 a day. For those entitled to 5 sick days, if they have already used their allowance and are struck down with the flu (for example) for a further 5 days, this could cost up to £640* in lost income, while per day that’s £128 (*based on their average monthly income). Sadly, 74% of employed adults said they would feel obliged to come into work if they weren’t well. Those who have paid sick days are more likely to cite guilt and fear (from their boss or colleagues) as a reason to come in, while those who don’t get paid sick days physically can’t afford to take the time off. Others reasons given include, worries about the work load piling up (23%), 21% say... --- ### 38% of men have hidden beauty treatments from their partner > New research for WAHL Grooming has revelaed a staggering 38% have hidden beauty treatments from their partner, including getting waxed and doing face masks. - Published: 2018-11-08 - Modified: 2025-03-11 - URL: https://www.atomikresearch.com/38-of-men-have-hidden-beauty-treatments-from-their-partner/ - Categories: Lifestyle, Health & Beauty, Home Page Feed A staggering 38% have hidden beauty treatments from their partner, according to new research by WAHL Grooming. Some of the things they are choosing to keep secret include getting waxed, doing face masks, and buying products such as tanning products, face wash, hair loss treatment and even make up! Half of men use moisturiser, 22% use fake tan, a quarter buy anti-ageing products and a quarter keep their beard in check by buying beard oil. In terms of beauty treatments, 19% get their eyebrow waxed, 23% have manicures. The research of 1,000 male UK adults even found that some men are having more beauty and cosmetic treatments than women.  18% of men admitted to having laser hair removal – compared to 13% of women. Shockingly, more than double the amount of men (11%) admitted to having had Botox in their lunch break compared to 6% of women. A quarter of men (23%) admitted that their spending has increased in recent years on maintaining their appearance. Reasons given include being more conscious of how they look (35%), wanting to spend more as they age (36%) and 29% said that they feel that it’s become more acceptable nowadays. --- ### UK adults look at screens for 6 hours 10 minutes each day > New research for Occushield reveals UK adults look at screens for 6 hours 10 minutes each day, and that's just smartphones, computers and tablets. - Published: 2018-11-08 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/uk-adults-spend-a-staggering-6-hours-10-minutes-looking-at-screens-each-day/ - Categories: Lifestyle, Health & Beauty, Home Page Feed, Technology UK adults spend a staggering 6 hours 10 minutes looking at screens each day and that’s just on just computers, tablets or phones. The research, commissioned by Occushield and conducted by Atomik Research, revealed that the screen time increases significantly when TV is added, taking it to a whopping total of 9 hours 10 minutes in front of screens a day. This means that the UK public are spending more time in front a screen than socialising (1 hour 20 minutes), eating (1 hour 30 minutes), and reading (1 hour 20 minutes) and even sleeping (6 hours 40 minutes)! London and the North East are the worst culprits, spending 9 hours 50 minutes in front of a screen. Those in Wales spend the least at 8 hours 30 minutes. Despite the time spent screen-watching, just 10% of the 2,000 UK adults surveyed apply a protective film to their screen to limit the amount of blue light emitted which can cause sight degeneration and sleep impairment. 39% of adults have not had their eyes tested in the last year, 70% have not in the last 6 months. People are more likely to have got their blood pressure checked in the last 6 months (46%) than to have been for an eye test (30%). Reasons for not visiting an optician include they think their eyesight is fine (21%), they haven’t had any issues with their eyesight (17%) and having to fork out for glasses afterwards (15%). View the full case study here... --- ### 26% Won't Visit an EU Country After Brexit > New Online Research for Scenic and Emerald Waterways reveals 26% would no longer consider booking a trip to an EU country because of fears around Brexit. - Published: 2018-10-26 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/26-wont-visit-an-eu-country-after-brexit/ - Categories: Home Page Feed, Travel & Tourism According to new research 48% of Brits have visited an EU country in the past year but a 26% of would no longer consider booking a trip to an EU country because of fears around Brexit. This number increases to 31% when looking at bookings at the end of March or early April 2019. Some of the fears that Brits have, stem from the unknown. The research, conducted by Atomik Research on behalf of Emerald and Scenic Waterways reveals that over half (51%) of 2,001 UK adults aged 50+ polled are concerned about the strength of the pound if they were to go on holiday in Europe post Brexit. 48% are concerned about the rising flight prices to Europe post Brexit and 46% are concerned about having access to medical care when away if they were to travel during this time. Other concerns include immigration restrictions; whether that’s entering a country or even arriving back in the UK. The Government’s website states that the rules for travel to most countries in Europe will change if the UK leaves the European Union (EU) with no deal. Currently Brits can enter any Schengen area country even if their passport only has a day left before it expires - but after Brexit travellers may not be able to visit these countries unless they have six months left on their passport.   The government has advised adults and children to renew passports that have less than six months validity at the time of any planned trip. 71% of... --- ### 3 in 4 think people are the most important factor in hosting a great party > New research for Chili's reveals 3 in 4 Americans think the most important factor in hosting a stellar party is the people attending. - Published: 2018-10-05 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/3-in-4-think-people-are-the-most-important-factor-in-hosting-a-great-party/ - Categories: Home Page Feed, Lifestyle, US New research for Chili's restaurant reveals 3 in 4 Americans think the most important factor in hosting a stellar party is the people attending. A fun atmosphere (72%) and the availability of awesome food (61%) came in second and third. In fact 61% of those surveyed would think more favorably of a friend who hosted a well-attended party. The type of party was also important when examining what made parties enjoyable. 52% of respondents said they most enjoy holiday-themed parties, while 33% of respondents said they most enjoy milestone parties like birthdays and anniversaries. 62% of Americans think birthdays are one of the days best celebrated by a drink, followed by the Fourth of July (49%) and Saint Patrick’s Day (45%). 42% of those surveyed said they would be most likely to celebrate their birthday with a margarita, compared to only 17% of people who would celebrate a major holiday. The margarita (45%) would be the most missed drink among Americans were it to disappear from menus and bars, followed by the Long Island Iced Tea (34%) and the Martini (17%). 20% of respondents said any activity at all is enhanced by a margarita. Mexican food was overwhelmingly believed to be best paired with margaritas, as 62% of respondents said chips and salsa were the ideal pairing, whereas 52% rated fajitas their favorite and 50% said chips and queso. View the full case study here to find out how we carried out this research and the coverage it generated. --- ### Older generations are no longer staying retired > New research by Home Instead Senior Care reveals a trend for returning to work once retired due to money and health worries. - Published: 2018-10-05 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/older-generations-are-no-longer-staying-retired/ - Categories: US, Home Page Feed, Lifestyle Older generations are no longer staying retired, according to new research by Homestead Senior Care. The company surveyed two groups of 502 people across the US and Canada; one group planning to retire in the next 5 years and the other group those that have retired and since returned to work, or ‘unretired’. The research shows that although both groups were excited about the prospect of retiring, concerns and realities are soon driving them back to the work place (93% and 71% respectively). The main concern for both groups centered on money. Specifically fears included not having the money to cover their expenses and simply the worry of no longer earning money. Second to this were concerns relating to the loss of mental agility. The research shows that both groups expressed fears that retirement would affect their ability to stay mentally sharp and limit their chances to engage their mind. This is why 53% of those yet to retire said they were either very or somewhat likely to return to work, while only 41% of the unretired sample had believed they may return to work according to our research. But it would not be a return to their previous roles. In fact both groups said that returning to work would probably mean going into something new. 65% of those unretired took a position different from their previous career and 68% of those looking to are very/somewhat likely to look for something different. Volunteering was the career each sample was most... --- ### 63% of residents in Indiana know someone who struggles with substance abuse. > New research from the University of Indiana reveals the shocking reality of the substance abuse in the state of Indiana, specifically related to opioids - Published: 2018-10-05 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/63-in-indiana-know-someone-who-struggles-with-substance-abuse/ - Categories: Health & Beauty, Home Page Feed, US New research from the University of Indiana reveals the shocking reality of the substance abuse in the state of Indiana. It was revealed that a staggering 63% of residents in Indiana know someone who struggles with substance abuse. The problem particular centres around opioids, with 50% claiming that opioids are the substance most negatively impacting the state. This is evident in the fact that 25% admit they have a friend with an addiction to them. Nearly one in five have a family member addicted to opioids, with 5% admitting their child (age 18 or over) is addicted to the drug. 94% of the 603 Indiana residents are aware of the unfolding opioid crisis in the state but 79% believe not enough is being done to solve the problem. The people of Indiana believe doctors and medical professionals (64%) are the group that bear the responsibility when it comes to solving the opioid crisis, followed by friends and family (48%), elected government officials (47%) and law enforcement (42%). 77% agreed that responders (firefighters, police and EMS workers) should be equipped with naloxone to treat an opioid overdose. More than half of respondents agreed that Syringe/needle exchange programs should also be available in the State to help tackle the problem. With the high level of personal experience with the drug it’s no surprise that 71% expressed a high to moderate level of sympathy towards those who suffer from a substance addiction. But this sympathy varied depending on the substance itself. Residents were... --- ### 61% of adults worry about technology and driverless cars > Research by RSA More Th>n conducted by Atomik Research shows 61% of adults believe the biggest issue with driverless cars is technology - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/61-of-adults-worry-about-technology-and-driverless-cars/ - Categories: Finance, Home Page Feed, Technology Research shows 61% of adults believe the biggest issue with driverless cars is technology. 33% were worried about the software going wrong. 15% feel unsafe to hand over control to a computer. 1 in 10 are even worried about hacking. The research conducted by Atomik Research on behalf of RSA More Than found safety is of paramount concern for most drivers.   87% of the adults want the roads to be safer for all users, including drivers, cyclists and pedestrians. Drink drivers were cited as the most worrying factor on our roads, with other concerns including speeding and accidents – all areas that driverless vehicles would supposedly help out with. Brits want to stay in control on the road, with 68% of people wanting to keep their own car then swap to a driverless vehicle. Furthermore, the research revealed only 35% of people think driverless cars will significantly reduce the 1. 2 million deaths on the world’s roads each year. This means that most don’t think there will be a reduction in deaths at all. Interestly, it’s not just safety that people are uncertain about! 31% of people are unsure about whether or not driverless cars will make costs more affordable. With human errors such as speeding and accidents are the reason why most companies charge so much for insurance. 70% of people expect that premiums will drop by at least 25% in price. If the technology can’t insure safety or cost reduction, it’s no surprise that most drivers would rather choose... --- ### 65% of SMEs have to write off revenue at least once a week > New research for Paymentsense reveals 65% of SME financial decision makers have to write off revenue when cashing up at least once a week. - Published: 2018-09-06 - Modified: 2018-10-05 - URL: https://www.atomikresearch.com/65-of-smes-have-to-write-off-revenue-at-least-once-a-week/ - Categories: B2B, Finance, Home Page Feed 65% of SME financial decision makers have to write off revenue when cashing up at least once a week, with 14% admitting to doing so every day, new research for Payment Sense reveals. On average, when writing off revenue while cashing up, this amounts to £3,951 a survey of 1,001 SME decision makers shows. The main causes of having to write off revenue according to the research are inaccurate transaction keying (38%), customer theft or fraudulent activity (28%), stock damage (32%) and staff theft or other fraudulent behaviour (25%). In retail, staff theft or other fraudulent behaviour is the biggest cause (34%) followed by inaccurate transaction keying (31%). It’s not just money they are losing out on, but time as well. In fact the average time spent cashing up every day by SMEs is 22 minutes. However 46% spend longer than this every day! 46% of those in companies with more than 100 employees spend over 30 minutes a day cashing up, compared to only 17% who work in a company with up to 10 employees. This time could be reduced by using electronic systems. Currently almost three quarters (73%) of SME financial decision makers surveyed use an electronic point of sale (EPoS).   The research found that 69% of those in the hospitality industry currently use an EPoS, compared with 93% of those in the retail industry, with only 1% never using an Epos. 81% of SME financial decision makers think that integrated payments could help increase their business efficiency &... --- ### Only 14% of people have ever taken part in a clinical trial > New research shows that only 14% of people have ever taken part in a clinical trial, despite 85% saying they want to help the NHS find better treatments. - Published: 2018-09-06 - Modified: 2025-02-25 - URL: https://www.atomikresearch.com/only-14-of-people-have-ever-taken-part-in-a-clinical-trial/ - Categories: Health & Beauty, Home Page Feed Based on the research from a survey of 2,000 UK adults, the National Institute for Health Research (NIHR) has issued a call for more people to join clinical trials and get involved in research. Only 14% of people have ever taken part in a clinical trial, despite 85% saying they want to help the NHS find better treatments. The survey reveals a number of public misconceptions including: 23% think clinical trials are only for people who are ill 58% think children cannot take part in trials 38% think all trials involve testing a new drug 66% think you have to be invited to participate in a trial 27% think trials only take place in hospitals 40% do not realise that most hospitals in England undertake trials 40% do not know that patients and the public can help to design trials. Over 56% of adults said concerns about getting a treatment that was not safe or had side effects would stop them from volunteering. But separate data indicate that the overwhelming majority of patients who participate in research have a positive experience (87%) and would be happy to take part in another study (83%) A third of people said they had never seen any information on clinical trials. For those who had, one in five said it had been in a GP’s surgery and a third said it had been in a hospital setting. This suggests that better access to information could help to increase participation. According to the survey, seven... --- ### 78% of pet owners say their pet is part of the family > New research reveals 78% of pet owners say their dog or cat is part of the family but they have no idea how much this new family member costs. - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/78-of-pet-owners-say-their-pet-is-part-of-the-family/ - Categories: Finance, Home & Family, Home Page Feed 78% of pet owners say their dog or cat is part of the family but they have no idea how much this new family member costs. New research by More Than Pet Insurance reveals that on average, £240 is spent on a dog per month and £100 on a cat to cover expenses. Food is the biggest monthly cost at £58 per month for a dog versus £36 for a cat, followed by medication and vet bills. These high bills may have come as a surprise to many as the majority of dog (58%) and cat (83%) owners admit they did not undertake any research about their pet and its associated costs before they brought it home, with 21% of people overall saying that doing research didn’t even occur to them. The survey of 10,000 dog and cat owners has found that although our furry friends are expensive, pets have a positive influence on our lifestyle which from making us feel happier (61%), offering real companionship (55%) and keeping us more relaxed (51%). Despite this companionship, many pet owners admit to cutting corners with costs, namely with pet insurance. In fact 70% of cat owners and 40% of dog owners have not bought insurance. For those that do have it the cost varies, at an average of £34 per month for a dog against £11 for a cat. There could be serious financial implications if pet owners were landed with a vet bill they couldn’t afford to pay. 51% would be forced to dip into their savings, 39% would... --- ### 31% of UK adults aren’t aware that UV light comes from the sun > Atomik Research recently conducted a research for the Met Office to find out more about the nation's knowledge of UV and the dangers it presents. - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/31-of-uk-adults-arent-aware-that-uv-light-comes-from-the-sun/ - Categories: Health & Beauty, Home Page Feed Almost a third of UK adults don’t know that UV radiation comes from the sun or that over exposure to UV can lead to severe eye problems later on in life, new research from the Met Office reveals. Although many are aware of the link between UV and diseases and ailments such as skin cancer (65%), sunburn (62%), 78% unconcerned about its effects on their eyes. Despite this, the survey of 2,004 UK adults revealed 50% are aware that eye damage caused by UV rays can be irreversible. Worryingly, the research shows that just 43% of UK adults say they have sunglasses that offer UV protection. The respondents also included 1,002 parents to kids 16 and under. Only 30% of parents said they worry about their children having too much exposure to UV and long term damage it could cause, despite the fact that children’s eyes do not fully develop and provide natural lens protection until the age of 12. This lack of awareness may explain why nearly three-quarters of parents (72%) admit to not taking any action to protect their child’s eyes from harmful UV rays. Only a third (32%) said they prioritise packing sunglasses when going on a day out with their children, with a further third having no idea if their children’s sunglasses offered UV protection or not.  Four in ten (40%) said they don’t check UV levels before going outside, with three quarters (74%) wrongly believing there is no way to do this. View the full case study... --- ### 86% of smokers have been sold Illegal tobacco and fake cigarettes across Staffordshire. > New research from JTI reveals 86% of smokers across Staffordshire were sold Illegal roll your own tobacco (RYO) and fake cigarettes - Published: 2018-09-06 - Modified: 2024-12-18 - URL: https://www.atomikresearch.com/86-of-smokers-have-been-sold-illegal-tobacco-and-fake-cigarettes-across-staffordshire/ - Categories: Health & Beauty, Home Page Feed, Lifestyle In the last six months, 86% of smokers were sold Illegal roll your own tobacco (RYO) and fake cigarettes across Staffordshire, new research from JTI reveals. The research reveals that in total, 81% of respondents have bought one of the following three types of cigarettes: 55% of smokers in Staffordshire have bought cigarettes which they perceived to be fake 43% have bought cigarettes featuring another language on the packaging 24% have bought cigarettes which have been purchased through a friend/family abroad What is more worrying is that over half (53%) would not report it. male smokers are the biggest culprits when it comes to buying illegal cigarettes, with 66% compared to  29% of women buying cigarettes perceived to be fake. It is worth knowing that more women (32%) buy cigarettes purchased through a friend/family from abroad than men (20%). However more men (48%) have bought foreign cigarettes from a stranger, then women (29%). Furthermore, 47% of smokers said they would consider purchasing illegal tobacco. The fact that it’s readily available is the reason over half of smokers in Staffordshire (51%) buy illegal tobacco.   Other reasons included ‘saving money’ (48%), smaller packs not being available (30%) and it tasting the same as legal tobacco. 1 in 3 retailers in Stoke have been found to be selling illegal tobacco. JTI’s test purchasing has revealed that the illegal tobacco trade in Staffordshire appears to have spread from retail outlets on to the streets (market stalls, street sellers and pubs).   This means that the link... --- ### 63% single adults in the UK use online dating sites or dating apps > New research by dating app, Happn, conducted by Atomik Research reveals that 63% of single adults going online to find love. - Published: 2018-09-06 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/63-single-adults-in-the-uk-use-online-dating-sites-or-dating-apps/ - Categories: Home Page Feed, Lifestyle, Technology It’s official, we’re a nation of daters! New research by dating app, Happn, reveals the dating habits of the UK. The research shows online dating is taking a more prevalent role than the more traditional methods, with 63% of single adults going online to find love. Over 2,000 people were surveyed all over the country from John O’Groats to Land’s End and were questioned about every aspect of dating. The most regular daters were men, with 28% going on dates twice or more a week, compared to just 9% women. However, we’re a cautious bunch.   People spend 21 days on average talking to someone online before meeting them in the flesh. Interestingly, it’s the older generation that bucked this trend. Over 55’s spent only 14 days chatting before going on a date. The research named Saturday as the most popular night for a date. Unless you’re in London or the North East, however, as these regions prefer to date during the week (51%). Once they’ve built up the courage and sorted the day, Brits spend around 78 minutes getting ready for a date.   Men actually spend longer than women getting ready before a date (albeit by just 3 minutes) at 79 minutes. In fact, 23% of men spend over 2 hours getting ready. The survey also looked at how much we’re spending on a date. On average, single Brits spend £70 on a first date.   Men spend almost double the amount women do - at £92 compared to £47 among... --- ### Over 55s are less fearful of ski accidents than younger generations > Expedia comissioned international research through Atomik Research that found over 55s are less fearful of ski accidents compared with younger generations. - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/over-55s-are-less-fearful-of-ski-accidents-than-younger-generations/ - Categories: Home Page Feed, Lifestyle, Travel & Tourism New research from Expedia has found that the over 55s are less fearful of ski accidents when on holiday, compared with their much younger counterparts The research looked at different ages across all the UK regions (as well as in Europe) and found that things normally associated with the young- such as taking more risks and drinking- were actually more common with the over-55s. A third of over 55 year olds go on a ski holiday every year, and while some have been skiing or snowboarding most of their life, 26% took up skiing after the age of 40. 66% said they were attracted to ski or snowboarding holidays because it was exhilarating and a third said they are attracted to a good après ski culture. Surprisingly 13% admitted that they enjoy a drink every day compared to just 8% of over 25’s. Furthermore, 20% said that their ideal après ski experience would be a hot tub and champagne. Snow holidays can be frightening for some, especially when you hear of accidents such as avalanches even before you’ve arrived. But whilst only 41% of 18-24 years said it didn’t influence their decision to book a snow holiday, a huge 71% of over 55s revealed that news of accidents wouldn’t impact them at all. View the full case study here to find out how we carried out this research and the coverage it generated. --- ### 55% of Brits take their tea bags on vacation > New research for Europcar reveals the behaviours of Brits when they travel and their cravings for home comforts when on the road - Published: 2018-09-06 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/55-of-brits-take-their-tea-bags-on-vacation/ - Categories: Home Page Feed, Lifestyle, Travel & Tourism New research  has looked into the behaviours of Brits when they travel and revealed that we love our home comforts. Staycations proved popular, with  51% of UK adults giving the ease of travel as their reason for choosing to stay in the UK for a holiday rather than travel abroad. But it’s not a holiday at home. Brits don’t feel like they are on a proper holiday until they have travelled 119 miles from their front door. Travelling 119 miles, however, means car journeys and long distances coupled with hot cars, is a recipe for tension as 47% of Brits admitted to arguing on holiday. When asked how far into a car journey a respondent sees their first argument, on average the argument occurs after 68 miles. In terms of the length of time, arguments tend to occur around an hour (67 minutes) into a journey. The research also mapped out what holiday-goers miss the most when they’re away, and it’s tea that tops the list for most of us. Of the 2,000 people surveyed in the survey for Europcar, four out of five people take food and drink with them - out of which 55% of people take their tea bags. The UK’s love affair with biscuits holds its own, as one third (32%) pack biscuits, and 29% of people pack crisps. Chocolate and prosecco/beer/wine have equal chances of being packed with just under a quarter of people going for those. Other things that people tend to bring include... --- ### 25% of Brits hang onto tech that’s at least 20 years old > New research commissioned by energy company E.ON reveals that 25% of the population are hanging onto tech that’s 20 years or older. - Published: 2018-09-06 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/25-of-brits-hang-onto-tech-thats-at-least-20-years-old/ - Categories: Home Page Feed, Lifestyle, Technology According to new research of 2,000 British consumers by energy company E. ON, 25% of the population are hanging onto tech that’s 20 years or older. In fact our homes are playing host to gadgets and electrical devices that are on average 14 years old. The new research reveals that 28% use old tech because they feel comfortable using them, whilst 32% don’t see the need to upgrade. The research also discovered 64% of Brits refuse to experiment with new gadgets and gizmos. In fact nearly 47% of people say new technology makes them feel nervous. 50% go as far as saying they are sceptical about using the latest gadgets. Although new technology might actually help them save money almost 69% of homeowners don't worry about refusing to upgrade. Despite Brits’ love for older technology, the data shows that Brits aren’t entirely resistant. Some are being encouraged to embrace newer, money-saving tech to make their lives easier. This includes smart TVs (40%), Smart Energy Meters (24%) and Bluetooth Speakers (20%). As well as tech to improve their lives, almost three-quarters of Brits are using technology to monitor various aspects of their life. Online banking was the most common at 44%. People are also using new tech to help monitor data usage (25%), energy use (23%) and fitness activities (22%) The main reasons newer technologies were adopted was ‘To make my life easier’ (38%). Trying ‘To be more energy efficient’ (31%) and wanting ‘to save money’ (28%) were the other key reasons. Despite this... --- ### 47% of Workers Check Their Emails in Bed > New research from bed giant, Dreams, has revealed that 62% of employees work at home, after their contracted working hours, more than once a week. - Published: 2018-09-06 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/47-of-workers-check-their-emails-in-bed/ - Categories: Health & Beauty, Home Page Feed, Lifestyle New research from bed giant, Dreams, has revealed that Brits’ can’t stop working overtime, no matter the place or time of day. Stats show that 62% of employees work at home, after their contracted working hours, more than once a week. Of those that work overtime at home, 33% spend between 1 and 2 hours working after their contracted hours are officially over that day.  This equates to an average of 4 hours extra a week – or 192 hours extra a year (after taking off 4 weeks’ worth of holiday from the 52-week calendar year). It seems that working at the kitchen table isn’t prime position either with 47% checking their work emails in bed.  54% check them first thing in the morning when they wake up. A restless 6% check their emails during the night. These people are hugely compromising their sleep. 77% of workers actually waking from sleep due to thinking about work. 11% wake up every night! Those of us able to switch off however, still dream about our jobs (52%). The main story lines feature our boss, being late for work, and failing to meet what is expected of us. Despite 25% of workers sacrificing their usual bed time to work late, 22% have sacrificed catching up with friends. 16% have even cancelled a date or dinner with their partner for work. A staggering 62% of workers say they would sacrifice their plans at least once a week for work, with 11% sacrificing them every night. Consequently 63%... --- ### 70% of Brits are breeding bacteria in the bedroom  > New research of 2,000 UK adults comissioned by Dreams Beds reveals almost 70% of Brits don't change their bed weekly as recommended. - Published: 2018-09-06 - Modified: 2024-12-18 - URL: https://www.atomikresearch.com/70-of-brits-are-breeding-bacteria-in-the-bedroom/ - Categories: Health & Beauty, Home & Family, Home Page Feed New research by Dreams Beds reveals almost 70% of Brits don't change their bed weekly as recommended. The survey of 2,000 UK adults found that 68% people surveyed didn’t know that dirty bedding could cause allergic reactions, illness, infections and spread viruses. This will come as a shock to 29% of us who religiously take a shower every night before turning in and the 26% who opt to sleep naked at night. 57% are also guilty of making a mess in bed by taking food up with them. Chocolate is the preferred bedtime snack with a quarter admitting to sneaking a bar of chocolate or two in bed. A fifth will also leave a trail of toast crumbs regularly. But we’re not the only cause of bacteria in the bed. Almost 57% let their pets sleep on their bed, adding to the dangers of what could be lurking in the bedding. Over a quarter of us letting our furry friend in every night! Even though we are lying in our beds every night, 68% clean surfaces and their kitchen more often than their bedding. 62% do their loo, with the same again doing the bathroom. Another 62% the hoovering more often than changing the bed! 67% also don’t wash their sheets at 60 degrees, the optimum temperature at which to kill dangerous bacteria. In fact, 57% load up the machine for a 30 or 40 degree wash which is considered the norm. Washing at any other lower temperature, means that bacteria can still be present. Many Brits have never thoroughly washed their bedding. 37% never... --- ### 38% of Brits are too scared to take time off > New research from British Airways reveals that the annual fortnight away is in danger of becoming obsolete due to Brits’ fears of their employers.   - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/38-of-brits-are-too-scared-to-take-time-off/ - Categories: Health & Beauty, Home Page Feed, Travel & Tourism New research from British Airways reveals that the annual fortnight away is in danger of becoming obsolete due to Brits’ fears of their employers. New stats show that the vast majority (69%) of Brits did NOT have a two-week holiday in 2017.  Furthermore, 35% of Brits say their last two-week holiday was more than two years ago. 5% have never been away for this long! 71% of Brits only usually go abroad for less than two weeks. Its seems that even when they’re away Brits just can’t switch off, and it’s work, what their co-workers employers think, that’s holding them back from taking a proper 14 days off work straight. Although 78% of employed adults are allowed to take two week holidays by their company, 33% haven’t been able to go on a two-week break as they just can’t get the time off work. 25% are too worried about the work load piling up and coming back to a lot of work. Furthermore, 38% believe that two week holidays are frowned upon or discouraged by their workplace.  52% of employed adults have had left over holiday allowance at the end of the year. The main reason being that work is just too busy to take time off (49%). It is no surprise then to learn that 55% of Brits wish they had spent more time at the destination during their last main holiday abroad. In fact 34% didn't get to see everything they wanted. 22% admit they wish they had taken more time off for their last holiday. 20% came back... --- ### 54% of Brits have received less than 5 hand written letters in the last decade > New research from Cunard Cruises, conducted by Atomik Reseach, has found that 54% of Brits have received less than 5 letters in the last 10 years - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/54-of-brits-have-received-less-than-5-hand-written-letters-in-the-last-decade/ - Categories: Home Page Feed, Lifestyle New research from Cunard Cruises has found that 54% of Brits have received less than 5 letters in the last 10 years – that’s less than one every two years. Furthermore, 26% of Brits have not received any handwritten letters in this time. Shockingly, Brits are barely even picking up a pen, with the average Brits using one only twelve times a week, but this drops further for 25-34 year olds who are using a pen less than 5 times a week! The research reveals that when Brits are writing letters, they are most likely sending letters of complaint (18%) than love letters (13%), but the most common letter type sent by Brits is a thank you letter (40%). 40% of adults say embarrassment about their hand writing is stopping them penning a note, with 57% stating their handwriting has gotten worse over time. Furthermore, 50% of Brits admit they have become dependent on auto-correct on technology to help with spelling and grammar according to the research. This figure rises to 78% for 25-34 year olds and 60% of 35-44s. Aside from grammar, respondents also said they don’t feel confident expressing their emotions in writing and find it easier using emojis on their phone (17%). Despite this barrier to writing letters, 7 in 10 have kept letters they received years ago from loved ones. Brits are most likely to keep letters from their friends (31%), partners (28%) and their parents (22%). While one fifth (19%) still have letters from an... --- ### 50% of British guys in their thirties admit they suffer from erectile problems > New research comissioned by Co-Op pharmacy reveals 50% of British guys in their thirties admit they suffer from erectile problems - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/50-of-male-brits-in-their-30s-suffer-erectile-problems/ - Categories: Health & Beauty, Home Page Feed, Lifestyle British men say they are too stressed, overworked and drink too much to get an erection research by Co-Op Pharmacy reveals. 50% of British guys in their thirties admit they are struggling in the bedroom. Sadly, many say they would rather split from their other half than discuss their problems. 43% of men aged 18-60 across the UK are suffering impotence.  4 in 10 men blame stress, followed by tiredness (36%), anxiety (29%) and boozing too heavily (26%). Atomik Research polled 2,000 men for Co-op Pharmacy. The pharmacy is launching a social media campaign #Whatdoyoucallit in a bid to stamp out the stigma of impotence. The research has revealed that the largest affected age group of men with erectile dysfunction is men in their thirties. 50% report that they have experienced difficulties getting or maintaining an erection. This compares to 42% in their 40s, 41% in their 50s, and 35% of under 30s. 49% of men in their thirties think stress from work and their personal life is the most likely cause of their problem. Although 24% blame drinking too much alcohol as a main cause. 31% have felt a strain on their relationship as a result of their problems.   31% have even broken up with a partner due to the issue. 25% have lost confidence when dating and 21% have suffered mental health problems as a result. The research also revealed that 31% of men affected in their 30s have obtained Viagra from a doctor. This is compared to 17%... --- ### 66% of SME decision makers would like to reverse the Brexit process > New research from the latest Citibase Business Confidence Index conducted by Atomik Research reveals 66% of SMEs would like to reverse the Brexit process - Published: 2018-09-06 - Modified: 2018-09-18 - URL: https://www.atomikresearch.com/66-of-smes-would-like-to-reverse-the-brexit-process/ - Categories: B2B, Home Page Feed New research reveals 66% of SME decision makers would like to reverse the Brexit process if the possibility arose, restoring the relationship to its state from before the referendum took place, despite 33% saying that Brexit has had a positive impact on their business so far. The data comes from the latest Citibase Business Confidence Index conducted by Atomik Research.   The Business Confidence Index reflects the views of small businesses across a wide variety of sectors including marketing, PR, financial services, travel and recruitment. It revealed that 79% in London and 78% in the North East would like to reverse Brexit. Yet 55% in East/East Anglia and 50% in Yorkshire would not like to reverse Brexit. However the research found that 35% believe that once Brexit has actually happened and Britain have left the EU, their business will be positively impacted. 31% believe there will be a negative impact. In fact there has been a increase in negative sentiment since Q, with 12% more concerned about what will happen. But it’s not all negativity. Confidence in Jeremy Corbyn has increased by 14% from 12% to 16% in the last quarter. Interestingly there was the same level of confidence in PM Theresa May when examining who was best suited to lead the country through this turbulent change. Despite the overwhelming wish to reverse the process 58% think that the government will negotiate a good deal with the EU for the UK’s SME. 60% predict it will take up one year for... --- ### 51% of hay fever sufferers claim hay fever stops them enjoying life in summer > New research for Asda Pharmacy reveals 51% of hay fever sufferers are prevented from enjoying life in the summer months because of their condition. - Published: 2018-09-06 - Modified: 2024-12-17 - URL: https://www.atomikresearch.com/51-of-hay-fever-sufferers-claim-hay-fever-stops-them-enjoying-life-in-summer/ - Categories: Health & Beauty, Home Page Feed An estimated 18 million people in the UK are said to suffer from hay fever, new research from Asda Pharmacy reveals. But for those who suffer from hay fever, it is incredibly difficult to enjoy all that summer has to offer. 51% of hay fever sufferers claim that the condition prevents them from enjoying life in the summer months. 31% forced to stay indoors with the windows and doors shut in a bid to keep all pollen out the house. 54% of British hay fever sufferers will actively avoid taking part in outdoor sports to avoid their hay fever flaring up.   24% say that their hay fever means they find it difficult to play with their child outside. The research reveals that hay fever is keeping sufferers wide awake. 67% Brits suffer from sleepless nights as a result of their hay fever, with more than 49% having more than 3 nights of disturbed sleep each week. 51% suffer from fatigue in their everyday life as a result. Despite knowing the difficulties of living with hay fever, 26% still feel unprepared for the upcoming holiday season.  In fact 63% admit that they never research pollen levels for holiday destinations they are visiting, ruining a holiday for 48%. The research suggests that it can be a lonely condition. In fact 54% say that they find other people don’t quite understand their condition and find other people are unsympathetic with the difficulties that they face. View the full case study here to find out how we carried out this research and the... --- ### How #Heatwave2018 is affecting the UK > In the midst of the hottest summer on record in the UK, our research reveals how people are coping with the temperatures of #HeatWave2018. - Published: 2018-07-27 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/how-heatwave2018-is-affecting-the-uk/ - Categories: Home Page Feed, News Agenda ‘I like it hot, but not this hot’... . how many times have you heard that over the past few weeks? With Great Britain currently the hottest place in Europe (yes you read that right! ) our research reveals how people are coping with the temperatures of #HeatWave2018. Some like it hot: 25 million Brits consider a staycation as heatwave continues Following the recent heatwave in the UK, almost half (48%) of Brits are considering staying in the UK for their summer holiday this year. While three in ten (29%) have already booked their staycation, 19% are considering booking one after the recent spout of warm weather. In comparison, just 21% said they will go abroad instead and 31% are not going on holiday at all.   Yorkshire: 2018’s most popular UK holiday destination Yorkshire is set to be the most popular destination for staycations this summer, with over a fifth (22%) of UK holidaymakers saying they are considering visiting the Northern region – whether for the coastline that includes Scarborough and Robin Hood Bay, or the countryside appeal of the Yorkshire Dales and national parks. Yorkshire ranks just above the popular seaside destinations of Cornwall (22%) and Devon (20%), while Lancashire and Dorset have come fourth and fifth on the list of most popular summer destinations for 2018. Here’s the full list according to our research: Yorkshire (e. g. Robin Hood Bay) Cornwall (e. g. St Ives) Devon (e. g. Ilfracombe) Lancashire (e. g. Blackpool) Dorset (e. g. Weymouth) Norfolk (e. g. Cromer) Suffolk (e. g. Southwold) Sussex (e. g... . --- ### Trump’s UK Visit: The Public Reaction > After months of would-he, wouldn’t-he, US President Donald Trump finally landed in Britain on Thursday afternoon. Our research gauges the public reaction - Published: 2018-07-18 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/trumps-uk-visit-the-public-reaction/ - Categories: Home Page Feed, News Agenda After months of would-he, wouldn’t-he speculation, US President Donald Trump finally landed in Britain on Thursday afternoon. The controversial President touched down at Stansted Airport at 1. 50pm, days after describing Britain as being in ‘turmoil’ over Brexit. A survey carried out by Atomik Research shows fury at Trump’s visit is highest among Millennials, with 65% of 25-34-year-olds in the UK saying he should have been banned and more than half (55%) backing protest plans against his visit. Trump’s ability to divide the world was again evident in the survey carried out by Atomik Research. Forty-three per cent of Brits surveyed said Trump should be banned from visiting the UK – but 44% think he should not be barred from entry.   Those against his arrival say their main reasons are the President’s attitude towards women (64%), followed by his policy of splitting up children from their parents at the Mexican border (61%) and his refusal to back stricter gun controls (51%). Nearly two-thirds (62%) of those who did not agree with a ban said Britain should always welcome the leader of the Free World and 58% felt a ban would go against the principle of Free Speech. Millennials were by far the age group most in favour of a ban, with 52% of 35-44s backing a Trump ban, 39% of 18-24-year-olds, 29% of those aged 45-54, one third (33%) of 55-64-year-olds and 34% of over-65s. Adults in London are overwhelmingly in support of shunning Trump, with 65% in favour of... --- ### World Cup Marketing: Which brands were the winners? > Atomik Research conducted research to test the effectiveness of marketing during the World Cup to see if increased exposure lead to more brand recognition. - Published: 2018-07-17 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/world-cup-marketing-which-brands-were-the-winners/ - Categories: Home Page Feed, News Agenda For brands the World Cup is about more than just football. It’s about getting your brand in front of a global audience. Atomik Research wanted to test the effectiveness of marketing during the World Cup to see if increased exposure actually lead to further brand recognition or whether brands simply became white noise. To find out we asked our panel to name bands that they thought were World Cup Sponsors in both prompted and unprompted situations. For the unprompted recall, we asked 2,000 adults to name the brand that comes to mind first when thinking of World Cup sponsors. No prompts or answers were given and respondents had to type their own answer. Nike was the second top most recalled brand for being an official World Cup sponsor behind Coca Cola according to the research.  Although they weren’t one of the official Fifa World Cup sponsors or Fifa Partners, Nike did supply the shirts for ten countries which may explain the association, especially as the brand used the world cup as part of their main advertising strategy throughout the build up to the tournament. Interestingly Nike, despite being unofficial sponsors, outdid Adidas in terms of recognition with Adidas coming only 4th in the public’s consciousness despite them an official sponsor and providing shirts for 12 of the 32 nations and four TV adverts in a global campaign that has been two years in the making.  Adidas were dealt another blow by Nike after the final featured teams both sponsored by the... --- ### Bored of Brexit? 70% of the UK are. > New research shows by Atomik Research reveales that 46% of Brits have no faith in Mrs May to get the right result for Britain. - Published: 2018-07-16 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/bored-of-brexit-70-of-the-uk-are/ - Categories: Home Page Feed, News Agenda Theresa May is cutting short her summer holiday on Lake Garda today (FRIDAY) to talk Brexit with French President Emmanuel Macron. But as she heads for M Macron’s retreat of Fort Bregancon on the French Riviera, nearly half the country has no confidence she can strike the right deal for Britain. New research shows that 46% of Brits have no faith in Mrs May to get the right result for Britain. A survey by Atomik Research shows that the PM does have the backing of a third (33%) of people. But in a telling display of how confusing the Brexit negotiations have become, 21% of the 2,003 people surveyed said they had no idea. Mrs May enjoys far more support among men, with two in five backing her, compared to only a quarter (27%) of women Perhaps surprisingly the PM enjoys her largest share of support among Millennials aged 25-34, with half (49%) backing her – the largest proportion of all age groups surveyed. Millennials were also the most positive age group when asked whether or not they thought negotiations were going well, with 53% saying they were. And they are also the age group least bored by Brexit coverage, with 63% saying they had had enough compared with a national total of 70%. Three quarters (73%) of men said they were fed up hearing or reading about the endless rounds of talks between London and Brussels compared to two-thirds (66%) of women.   With the prospect of a no... --- ### To Legalise or Not To Legalise: The Cannabis Debate > The British public has overwhelmingly backed the legalisation of medicinal cannabis with our research showing 76% saying they would support such a move - Published: 2018-06-22 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/to-legalise-or-not-to-legalise-the-cannabis-debate/ - Categories: Home Page Feed, News Agenda The research for the following post was featured on the Scottish Sun in both print and online formats.   The British public has overwhelmingly backed the legalisation of medicinal cannabis. In fact our research shows that 76% saying they would support such a move in the wake of the Billy Caldwell case. Twelve-year-old Billy, who suffers from epilepsy, had his supply of cannabis oil medication confiscated by Home Office staff at Heathrow Airport last week. Billy’s mum Charlotte said her son would ‘die’ without the oil treatment that saw the lad’s life-threatening seizures stop for 300 days. Mrs. Caldwell, 50, from Castlederg, Northern Ireland, fought tooth and nail for the oil to be returned – and Home Secretary Sajid Javid finally relented at the weekend. And earlier this week, Mr. Javid went one step further by announcing a government review into medicinal cannabis. And now an exclusive poll by Atomik Research has shown Brits would back a move to legalise the drug for medical use. According to the research seventy-six per cent of those questioned said medicinal cannabis should be legalized, with just 13% against the idea and 11% saying they didn’t know. Support is highest in Billy’s home of Northern Ireland, with 82% of those polled saying they would back such a move. People aged 35-44 were most likely to back the legalisation of medicinal cannabis, with 81% prepared to lend their support. But 30% of 25-34-year-olds say they would be against a change in the law. Sixty-four per cent of people surveyed... --- ### World Cup 2018: The public opinion > Atomik Research conducted research to find out how the UK rate England's chances in Russia and how they think new technology will effect the World Cup - Published: 2018-06-18 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/world-cup-2018-the-public-opinion/ - Categories: Home Page Feed, News Agenda The research for the following post was featured on the Mirror Online and in print in The People.   BRITS have given their backing to the Video Assistant Referee (VAR) technology which has been introduced to the World Cup for the first time. The system sees referees monitor four situations during a match – goals, penalty decisions, red cards and cases of mistaken identity. The technology was trialled in England during the FA Cup tournament where it proved controversial. But 75% of Brits planning to watch the competition said VAR would improve the World Cup – with just 16% saying it would ruin the tournament. Support for VAR is highest among fans aged 35-44 at 65% and lowest among 45-54-year-olds, with just half backing the new technology. Most football fans (71%) also welcomed the new rule in which players can be sanctioned retrospectively, with just 11% saying it was a bad idea. The survey of 2,003 people by Atomik Research showed three in five (60%) of Brits will be glued to the tournament with World Cup fever highest among Millennials with 83% of 25-34-year-olds planning to watch. The favourite place for Brits to watch World Cup matches is on their own at home, with 35% saying they would rather watch the action from the comfort of their own sofa. Twenty-two per cent say they enjoy watching with their family or friends at home, with 17% preferring a pub or bar and 16% opting for a fan zone. Among those watching, 58% plan to watch... --- ### Rise of the Robots: Public Opinions of AI > Atomik Research conducted research into the public's perceptions, fears and goals, pros and cons for Artificial Intelligence. - Published: 2018-06-11 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/rise-of-the-robots-public-opinions-of-ai/ - Categories: Home Page Feed, News Agenda Scientists in the US this week developed what is being dubbed the world’s first ‘psychopath’ Artificial Intelligence algorithm. The AI – named ‘Norman’ after the killer in Hitchcock’s classic movie Psycho – was trained using disturbing image captions on Reddit. When a standard AI took an inkblot test – in which participants must describe what they see in a random inkblot pattern – it described a vase of flowers. Norman saw a man shot dead. In another inkblot test, the standard AI saw a black and white picture of a small bird. Norman saw a man being dragged into a dough machine. So, with AI set to dominate every aspect of our lives from the boardroom to the bedroom, what is our attitude towards the rise of the robots? Let’s start in the bedroom. In a survey by Atomik Research, 10% of Brits said they would consider using an AI sex robot and 16% thought they would be a good idea for lonely people. And guess what? More than twice as many men (14%) as women (6%) would use one, while 23% of men thought they were a good idea compared to 9% of women. Nearly a quarter (24%) of Millennials aged 25-34 said they would use an AI sex robot compared to just 5% in the 45 – 54 age group. Twenty-one per cent of women saw the plug-in companions as a threat to society against 16% of men. Most (59%) Brits say they know a ‘small amount’ about AI,... --- ### Death of the High Street: Can We Save It? > Atomik Research polled 1000 Brits to get their thoughts on the death of the highstreet, whether they will miss the stores and how it effects them - Published: 2018-06-01 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/death-of-the-high-street-can-we-save-it/ - Categories: Home Page Feed, News Agenda Every day it seems another national retailer is having administration issues, is closing stores left right and center or is disappearing from the high street altogether. From Toys R Us and Maplin going into administration to New Look and M&S closing doors across the country, speculation about new possible directions, ecommerce and management have never been rifer. But how are us Brits actually affected day to day by these changes? And can the high street be salvaged? Atomik Research polled 1000 Brits to get their thoughts. Without question, the high street is losing popularity. With the ongoing rise of online trade and independent giants like Amazon cornering markets like technology, it’s no surprise that the majority (75%) of Brits visit their local high street less than 5 times a month, with 27% going just once or twice.   But our habits have evolved over time. Compared to just two years ago, people are twice as likely to be visiting the high street less often (34%) than more often (15%). Younger generations in particular have been driven away; with 40% of 18-24-year-olds shopping on the high street less often than before. We also looked at how high streets would be affected regionally. High streets are likely to have been hit hardest in the North West, where 42% of people are visiting less often than before, as well as Yorkshire and the Humber (41%) and the South East (41%). Press and public alike were most surprised by the recent announcement of a... --- ### The Royal Wedding: How are the public celebrating? > Exclusive research conducted by Atomik Research looking at the public attitude towards the wedding of Prince Harry and Meghan Markle. - Published: 2018-05-18 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/the-royal-wedding-how-are-the-public-celebrating/ - Categories: Home Page Feed, News Agenda The wedding of Prince Harry and Meghan Markle had been billed as a fairy tale occasion – another piece of romantic pageantry that Britain does so well. The playboy Prince marrying his glamorous actress wife was meant to be a distraction from relentless news about Brexit and Donald Trump. But the fairy tale quickly descended into soap opera this week. Would Meghan’s father attend? What will her half sister say next? And then the news that Prince Charles will walk his son’s bride down the aisle. So we’re all eagerly waiting for the celebrations to begin, right? Wrong. According to an exclusive survey carried out by Atomik Reasearch only a quarter (26%) of us are excited about the latest Royal wedding. A huge 69% of Brits say they are totally unexcited about the nuptials, with another six per cent saying they ‘don’t know’. Maybe they will make their minds up when the marching bands strike up in the streets of Windsor on Saturday morning. Women are more excited than men, with 33% counting down the hours until the fifth in line to the throne says, ‘I do’, compared to just 19% of men. Millennials aged 25-34 are most looking forward to the big day, with 34% barely able to sleep until Saturday compared to just 20% of 55-64-year-olds. Royal fever is highest in London (34%) but the grumpiest about all things royal were yet again the Scots, 78% of whom say they have not the slightest interest in the wedding... . --- ### Public Opinions of British Railways: Are We Paying Too Much for Bad Service? > Atomik Research polled 2,000 people to get their views on Britain’s rail system. Unsuprisingly the research revealed 90% thought that prices were too high - Published: 2018-05-11 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/public-opinions-of-british-railways-are-we-paying-too-much-for-bad-service/ - Categories: Home Page Feed, News Agenda We Brits love a grumble – and often it’s not without good reason. The weather, the inevitably woeful performance of any national sporting team and the price of a pint would all earn their place in many people’s Top 10 pet peeves. Another thing we love to complain about is trains. Delays, cancellations, bus replacement services, ticket price systems that would test the capabilities of a maths professor – the railway is an institution we love to hate. In a bid to help bring the railways closer to Brits’ hearts, a nationwide scheme has been launched to change the fares system. Rules governing fares have expanded so much that there are now around 55m possible train ticket fares across the country. The consultation will run until September and aims to make the system simpler for travellers while not promising to reduce fares. But is it enough? Atomik Research polled 2,000 people to get their views on Britain’s rail system. A huge majority – 90% – thought fares were too expensive and a similar number – 82% – said rail fares were too confusing. And an even bigger majority – a massive 96% – backed the idea of the consultation, with young and old, men and women all supporting the plan.   We also asked people whether or not they thought the railways should be renationalized. The process of privatising British Rail began in 1994 and was completed in 1997. The policy was controversial at the time and its benefits are... --- ### 70 Years of the NHS > As Britain celebrates the 70th birthday of the NHS, our research looks at public opinion of the institution and how it's changed over the past 70 years - Published: 2018-05-07 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/70-years-of-the-nhs/ - Categories: Home Page Feed, News Agenda Research from the below was featured in The Mirror, in print and online This week, Britain celebrates the 70th birthday of the NHS. It feels as though we’re helping a favourite grandparent ease into their eighth decade – there will be tea parties, memories shared and deep affection expressed. But amid the celebrations, there will be unwelcome fears to be confronted. How many more birthdays will there be? Will we be celebrating in 10 years’ time? On Saturday June 30thousands marched through central London both to celebrate the institution and to protest to make sure it stays public in the face of what many perceive as creeping privatisation. A new survey by Atomik Research has found that 59% of Brits feel the NHS is gradually being privatised. The belief is higher among men (65%) than women (53%) and the fear is highest among Millennials aged 25-35 at 73%. Londoners fear creeping privatisation more than other areas of the country, with 78% worried about the issue and least concerned are those in the south east (60%) according to the research. We Brits clearly love the NHS – for all its flaws – and defend it to the hilt when it is attacked by foreign politicians. The priorities for the NHS’ next 10 years among according to the research, are to reduce waiting times, increased government funding and better pay for doctors and nurses. A huge majority of us would happily pay an extra 1p on National Insurance – as long as we could be... --- ### The Public Opinion on Amber Rudd’s Resignation > An exclusive survey carried out by Atomik Research shows that just over half of Brits believe Ms Rudd was right to resign. - Published: 2018-05-04 - Modified: 2024-12-11 - URL: https://www.atomikresearch.com/the-public-opinion-on-amber-rudds-resignation/ - Categories: Home Page Feed, News Agenda If the saying that a week is a long time in politics feels like an outdated cliché, recent events show that it is still as relevant as ever. Take ex-Home Secretary Amber Rudd. One day, you are holder of one of the four great offices of state. Then a week later you’re discussing dual carriageway plans for the A21. Ms Rudd, once tipped as a future Prime Minister, resigned as Home Secretary on Sunday evening after admitting she ‘inadvertently’ misled Parliament over deportation targets. The MP for Hastings and Rye had previously denied the existence of such targets but said in her resignation letter to Theresa May that she should have been aware of them. An exclusive survey carried out by Atomik Research shows that just over half (56%) of Brits believe Ms Rudd was right to fall on her sword, with just 16% saying she should have carried on. Women were more forgiving than men, with 48% of females saying she was right to go compared to 65% of blokes according to the research. Forty-two per cent of those polled thought Ms Rudd jumped before she was pushed, with only 23% saying she stood a chance of survival had she clung on to power. Amber Rudd was only the third woman to hold the position of Home Secretary – the previous incumbent was the current Prime Minister. The research found that 49% of people questioned believe that Mrs May knew her Home Secretary was misleading Parliament when she denied the... --- ### Royal Baby No. 3: How do the public feel about it? > An exclusive survey by Atomik Research reveals how the nation feel about the birth of the new royal baby and how they feel about the monarchy - Published: 2018-04-27 - Modified: 2025-03-11 - URL: https://www.atomikresearch.com/royal-baby-no-3-how-do-the-public-feel-about-it/ - Categories: Home Page Feed, News Agenda Prince William and the Duchess of Cambridge welcomed their third child into the world this week sparking a royal baby frenzy across the globe. Louis Arthur Charles Cambridge was born at 11. 01am on St George’s Day in St. Mary’s Hospital, west London, weighing 8lb 7oz. His full title will be Royal Highness Prince Louis Arthur Charles of the United Kingdom of Great Britain and Northern Ireland Newspapers cleared their front pages for the event while world leaders and celebrities rushed to Twitter to congratulate the royal parents. Some fans had camped outside the hospital for more than two weeks hoping for a glimpse of the fifth in line to the throne. One republican with a megaphone was the only anti-royal voice on the day itself – but how did Britain at large feel about the arrival of the new prince? An exclusive survey by Atomik Research suggests that we are a nation divided rather than united by the arrival of the baby dubbed ‘Cutie the third’. We polled 2,014 adults across the UK and found 48% considered themselves to be a royalist with 42% denying they were fans of the royals. Londoners and those from the north-east were most likely to be royal fans, with 59% describing themselves as royalists. Scots are the least likely to be cheering the birth – 61% said they were not royalists. William and Kate revealed on Friday morning they had decided to name their baby Louis Arthur Charles. It is thought he may have been named... --- ### Military action on Syria: The public opinion > Our research asks the nation's opinion on the Syrian air stikes; do they agree with them? What are their concerns? How else would deal with the situation. - Published: 2018-04-20 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/military-action-on-syria-the-public-opinion/ - Categories: Home Page Feed, News Agenda Prime Minister Theresa May’s decision to join US and French forces in bombing weapons facilities in Syria provoked stormy debate in the House of Commons. The strikes were carried out after Syrian and Russian forces were accused of using chlorine gas in an offensive on the rebel-held city of Douma on April 7. Both countries deny the accusation. Mrs May spent three hours before MPs defending her decision to join air strikes before Parliament could vote on taking action. Labour leader Jeremy Corbyn branded the bombings ‘legally questionable’, while Mrs May said it was ‘legally and morally right’ to join the air strikes to prevent ‘future human suffering’. But what does the nation think? Atomik Research questioned 2,000 adults across the UK to find out. The survey showed the country is fairly split, with 44% of people saying the PM was right to launch the bombing raids and 37% saying she was wrong. The research also revealed that more men than women thought Mrs May was right, with 56% backing the PM. Forty-two per cent of women thought she was wrong. Debate among MPs raged around whether or not Mrs May should have sought a vote from Parliament backing the bombing before taking action. So much so that Mr Corbyn pushed for a new war powers act that would stop Prime Ministers from launching attacks without first seeking approval from MPs. Nearly half (46%) of people surveyed agreed, saying the strikes should only have been launched after a vote, with... --- ### Violent crime in London: How safe do the public feel? > Atomik Research quizzed Londoners to gauge the atmosphere on the streets in the wake of the recent increase in violent crime in Londo - Published: 2018-03-14 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/violent-crime-in-london-how-safe-do-the-public-feel/ - Categories: Home Page Feed, News Agenda London has been gripped by a wave of violence that has seen the Met police launch 56 murder investigations in the capital since New Year’s Day. The killing frenzy led commentators to note that London’s murder rate was worse than New York’s in February and March. The outbreak has left teenagers dead in the street, families robbed of loved ones and futures cruelly snuffed out. London has always been a violent city, forever plagued by gangs and violent crime. But how has the latest horrific spate of killings affected the capital? Atomik Research quizzed Londoners to gauge the atmosphere on the streets in the wake of recent events. The vast majority – 68% – felt unsafe in the capital in the wake of the latest violence according to the research. A fifth of Londoners said they would refuse to change their behaviour but many said the violence had affected their habits, with 49% saying they would avoid walking alone in the dark. Forty-one per cent of Londoners said they would stay in at night instead of going out and 30% said they would avoid visiting certain parts of the capital. The reason for the tragic rise in murders has been blamed variously on a lack of bobbies on the beat, gang members keeping tallies of stabbings and drill music – a menacing form of hip hop. Home Secretary Amber Rudd has announced tougher restrictions on buying knives online, extended stop-and-search powers and plans to ban the sale of acid to... --- ### #Oprah4President: Perceptions of celebrity leaders > Atomik Research surveyed their panellists to give their views on celebrities running as political leaders and who, if any, they would choose. - Published: 2018-01-16 - Modified: 2019-02-15 - URL: https://www.atomikresearch.com/oprah4president-perceptions-of-celebrity-leaders/ - Categories: Home Page Feed, Media & Entertainment, News Agenda Unless you’ve been on another planet for the past week, you can’t have failed to notice Oprah Winfrey on the front page of every paper or on every news channel. The increase in Winfrey related column inches follows her emotional Golden Globes speech praising ‘the incredible men and women’ who spoke out about their experiences with sexual harassment. Understandably the passion and emotion of the speech garnered a lot of attention and lead to subsequent calls for her to run for president. In response to the media buzz, Atomik Research surveyed their panellists to give their views on celebrities running as political leaders and who, if any, they would choose. Michelle Obama took the top spot for president (28%). Oprah wasn’t far behind her though with 23% and Tom Hanks took joint 3rd place with Morgan Freeman (19%). As for Prime Minister, respondents were most keen to see Stephen Fry take on the job (20%). Patrick Stewart was the second choice at 15% and JK Rowling after that at 12%. Despite having a candidate they’d be keen to take on the role, the research revealed that only 20% of respondents felt that celebrities should run as political leaders, with only 16% thinking they do a good job. So what is it that the public want from a leader? 67% felt that political leaders needed an interest in politics over anything else. This may explain why Michelle Obama took the top spot for president, after all she’s had more than just a brush... ---